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ISPA research: More men visiting spas than ever before
By Lauren Heath-Jones 16 Aug 2019
49 per cent of spagoers are now men according to research by ISPA
Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 per cent increase from the 29 per cent reported in 2005.

According to ISPA president Lynne McNees this shift, which began two years ago in 2017, has had a knock-on effect on spas, with operators having to rethink their treatment and relaxation areas and changing facilities to become more male-friendly spaces.

"Spas are really having to evolve to accommodate that male spagoer," she said. "Typically, your back-of-house for males would be smaller because historically its been very heavy female. Now they're having to shift that."

Garrett Mersberger, board chairman of ISPA, added: "We're seeing a lot more men going to spas. It used to always be a female-driven thing but we're now seeing 50-50, if not swinging more toward the males."

"They're more aware that it's not just a thing I go to to get pampered. It's an actual lifestyle choice with benefits to my body, to my wellness. It's part of my routine now. It's not just about going for relaxation," he added.


News
1 to 12 of 7228 news stories
17 Jan 2020
Hyatt Hotels has announced a collaboration with mindfulness app provider Headspace, set to roll out in the coming months at Hyatt-branded hotels. The partnership will provide mindfulness exercises, guided meditations and sleep content to Hyatt ... More
17 Jan 2020
Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project. The Spa at Carden spans 4,500sq m and was created by consultant Nikki Kurran, who worked alongside Barr & ... More
17 Jan 2020
Mark Sands has been promoted to VP of wellness at Six Senses. Prior to his promotion, Sands worked as area spa director for Six Senses in Vietnam and Thailand, where he created and launched multiple ... More
15 Jan 2020
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia. The development, which is ... More
15 Jan 2020
The Four Seasons Hotel Bangkok at Chao Phraya River is due to open early this year, with a design by Denniston founder Jean-Michel Gathy that is inspired by Thai culture and the hotel's riverfront location. ... More
13 Jan 2020
One&Only has revealed plans for a multi-billion-dollar Mexican beachfront resort called One&Only Mandarina, scheduled to open on 1 June 2020. Set along the Riviera Nayarit, the resort will be One&Only’s second Mexican property and will ... More
13 Jan 2020
The Forum HOTel&SPA has announced details of its 2020 conference, which will be held on 4 June 2020. The one-day event for hotel, spa, thermal and thalasso industry specialists is designed to create a platform ... More
13 Jan 2020
Julie Keller Callaghan, the former editor-in-chief and publisher of American Spa, has joined Hutchinson Consulting, a hospitality industry executive search and recruiting firm, as an executive recruiter and marketing and communications specialist. Keller Callaghan led ... More
10 Jan 2020
Celebrity Cruises has selected health and wellness provider OneSpaWorld as the exclusive spa and wellness partner for its fleet. The partnership is an expansion of an existing partnership between the brands which debuted on the ... More
09 Jan 2020
The US military has helped develop a skincare line designed to meet the needs of the military personnel. Founded in 2018, US-based BRAVO SIERRA claims to be the first military-native wellness company. Products were developed ... More
03 Jan 2020
Global hotel operator, Accor, has published a white paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel. It’s a Wellness World: The Global Shift Shaking Up Our Business gives ... More
03 Jan 2020
Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector. Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s ... More
     
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Jobs   News   Products   Magazine
NEWS
ISPA research: More men visiting spas than ever before
POSTED 16 Aug 2019 . BY Lauren Heath-Jones
49 per cent of spagoers are now men according to research by ISPA Credit: ©Shutterstock
Spas are really having to evolve to accommodate that male spagoer. Typically, your back-of-house for males would be smaller because historically its been very heavy female. Now they're having to shift that.
– Lynne McNees, ISPA president
Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 per cent increase from the 29 per cent reported in 2005.

According to ISPA president Lynne McNees this shift, which began two years ago in 2017, has had a knock-on effect on spas, with operators having to rethink their treatment and relaxation areas and changing facilities to become more male-friendly spaces.

"Spas are really having to evolve to accommodate that male spagoer," she said. "Typically, your back-of-house for males would be smaller because historically its been very heavy female. Now they're having to shift that."

Garrett Mersberger, board chairman of ISPA, added: "We're seeing a lot more men going to spas. It used to always be a female-driven thing but we're now seeing 50-50, if not swinging more toward the males."

"They're more aware that it's not just a thing I go to to get pampered. It's an actual lifestyle choice with benefits to my body, to my wellness. It's part of my routine now. It's not just about going for relaxation," he added.
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The International SPA Association (ISPA) has announced the addition of the ISPA Talent Symposium and ISPA Resource Partner Summit, taking place 14-15 April 2020 at The Ritz-Carlton, Bacara in Santa Barbara, California.
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Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project.
Six Senses announces new wellness role for Mark Sands
Mark Sands has been promoted to VP of wellness at Six Senses.
Ensana opens €4m wellness centre in Slovakia
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia.
Jean-Michel Gathy's Four Seasons Hotel Bangkok at Chao Phraya River approaches opening
The Four Seasons (@FourSeasons) Hotel Bangkok at Chao Phraya River is due to open early this year, with a design by Denniston founder Jean-Michel Gathy that is inspired by Thai culture and the hotel's riverfront location.
One&Only Mandarina brings treehouse luxury and private residences to Mexico
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21-23 Jan 2020

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom
26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
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