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Victoria Beckham hints at plans to enter the wellness market
By Megan Whitby 17 Sep 2019
Fashion designer Victoria Beckham has indicated she may move into the wellness market, potentially mounting a challenge to Kourtney Kardashian’s Poosh and Gwyneth Paltrow’s Goop empires.

Beckham launched a new make-up brand, Victoria Beckham Beauty, recently, and hinted there is more to come, saying: “I talk a lot about my lifestyle, the vitamins I take and about the working out, so that’s what’s next – wellness. It’s not about skincare that makes you look younger, it’s about being the best version of yourself”.

Victoria Beckham Beauty was launched at London Fashion Week, with the strapline: ‘a clean beauty movement for a life in motion’.

Beckham is mainly known for her fashion brand, however, she delved into the world of beauty in 2016/2017, when she collaborated with Estée Lauder.

Beckham developed the new Victoria Beckham Beauty brand with Sarah Creal – former global head of make-up marketing and product development at Estée Lauder – who is co-founder of the new VB brand.

Creal worked with Beckham during her collaboration with Estée Lauder in 2016/2017.

“I want to take care of women inside and out,” Beckham has said, “Providing them with the must-have items in wellness, skincare, makeup and fragrance that I feel I need in my own life”.

Beckham says the new company is ‘committed to formulating all products with safety, transparency, education, and inclusivity.’ The brand also emphasises sustainability, the use of minimal plastic, post-consumer and recycled materials.

Speaking at London Fashion Week, Beckham said the launch is just the beginning of a new phase of development for her company and ‘just scratching the surface’ of what is to come.

“I always say it’s about living a really healthy lifestyle,” she explained: “I like to have fun – I like a glass of wine – but I also really look after myself.”



News
1 to 12 of 7190 news stories
13 Dec 2019
Accor and Arora Group, have signed a deal for a new hotel and spa to be operated under the Fairmont brand. The 200-room Fairmont Windsor Park is undergoing a £140m redevelopment and will open in ... More
12 Dec 2019
The new spa at Singapore’s iconic Raffles Hotel has partnered with British product house ISUN, which specialises in gemstone-infused products, and Japanese skincare brand Mikimoto, the sister company to the famous cultured pearl business. The ... More
12 Dec 2019
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, Essex. Located on several acres of countryside, the retreat offers an all-inclusive approach to health and wellness, working with guests ... More
11 Dec 2019
The first One&Only Spa by Chenot will open at the One&Only Desaru Coast, Malaysia, on 23 March 2020. One&Only is owned by resort developer and operator, Kerzner International. The new spa is a result of ... More
11 Dec 2019
Bvlgari Spa London, UK, has recently launched an exclusive collaboration with CBD brand KLORIS for the creation of the KLORIS Stress Melting Ritual. The 90-minute treatment uses KLORIS’ natural CBD balm, with aromatherapy oil and ... More
11 Dec 2019
Hard Rock International will add a Prague location to its portfolio, with the new property opening in 2023. Owned by EP Real Estate, the 523-room hotel will have a three-storey feature wall with a 5,900sq ... More
10 Dec 2019
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020. Anna-Cari Gund, Raison d’Etre’s MD, spoke to Spa Business about the new initiative: “We hope that our ... More
10 Dec 2019
Italian skincare brand, Comfort Zone, has announced two new appointments to its team. Hervé Bouvier has been appointed as global brand director and has been tasked with reinforcing the identity and the growth of Comfort ... More
09 Dec 2019
The Asia Pacific Spa and Wellness Coalition (APSWC), an umbrella organisation for spa associations and businesses across Asia, is creating a sustainability programme in response to the United Nations’ (UN) 17 Sustainable Development Goals (SDGs). ... More
09 Dec 2019
Private island resort, St.Regis Maldives Vommuli, has partnered with five wellness experts to create a visiting practitioner series, which will run until April 2020. Guests at the 77-villa resort will have exclusive one-on-one sessions in ... More
09 Dec 2019
Clare Anderson, the founder of brands Lava Shells and kokolokahi, has launched a product house and holistic wellbeing brand called Sensory Retreats. The brand offers three restorative massage treatments, a range of retail products and ... More
08 Dec 2019
Anantara Spa has reformulated its signature skincare products with natural ingredients. The range was developed in collaboration with Thailand’s I Plus Q House of Aromatherapy, which specialises in providing customised wellness options. The cruelty-free collection ... More
     
Comfort Zone - Davines S.p.A
The Wellness
Company Profile
Biologique Recherche
The company’s R&D team is driven to bring the latest unique products into the market. The most [more]
 
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How to grow your spa business by 44%*
Treatwell interviews two leading spas that have significantly grown their business online. Interview with Sabrina Zaczyk, spa manager of Spa at The Montcalm Hotel Marble Arch, London, and Paddington Boutique Spa at The Chilworth Hotel, London. ... more
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New Thémaé treatment inspired by Asian tea ceremonies
New Thémaé treatment inspired by Asian tea ceremonies
Urb'n Nature launches sustainable spa slippers for multi-use
Urb'n Nature launches sustainable spa slippers for multi-use
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'Pure light experience' opens at the Jaavu Spa at Amilla Fushi
Proven commercial and operational expertise for spas
Proven commercial and operational expertise for spas
13th Forum HOTelSPA unites leaders from hotel, spa and thalassotherapy
13th Forum HOTelSPA unites leaders from hotel, spa and thalassotherapy
The Rocks Push to launch in Europe following distribution partnership
The Rocks Push to launch in Europe following distribution partnership
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Jobs   News   Products   Magazine
NEWS
Victoria Beckham hints at plans to enter the wellness market
POSTED 17 Sep 2019 . BY Megan Whitby
"I talk a lot about my lifestyle, the vitamins I take and about the working out, so that’s what’s next – wellness," says Victoria Beckham.
Fashion designer Victoria Beckham has indicated she may move into the wellness market, potentially mounting a challenge to Kourtney Kardashian’s Poosh and Gwyneth Paltrow’s Goop empires.

Beckham launched a new make-up brand, Victoria Beckham Beauty, recently, and hinted there is more to come, saying: “I talk a lot about my lifestyle, the vitamins I take and about the working out, so that’s what’s next – wellness. It’s not about skincare that makes you look younger, it’s about being the best version of yourself”.

Victoria Beckham Beauty was launched at London Fashion Week, with the strapline: ‘a clean beauty movement for a life in motion’.

Beckham is mainly known for her fashion brand, however, she delved into the world of beauty in 2016/2017, when she collaborated with Estée Lauder.

Beckham developed the new Victoria Beckham Beauty brand with Sarah Creal – former global head of make-up marketing and product development at Estée Lauder – who is co-founder of the new VB brand.

Creal worked with Beckham during her collaboration with Estée Lauder in 2016/2017.

“I want to take care of women inside and out,” Beckham has said, “Providing them with the must-have items in wellness, skincare, makeup and fragrance that I feel I need in my own life”.

Beckham says the new company is ‘committed to formulating all products with safety, transparency, education, and inclusivity.’ The brand also emphasises sustainability, the use of minimal plastic, post-consumer and recycled materials.

Speaking at London Fashion Week, Beckham said the launch is just the beginning of a new phase of development for her company and ‘just scratching the surface’ of what is to come.

“I always say it’s about living a really healthy lifestyle,” she explained: “I like to have fun – I like a glass of wine – but I also really look after myself.”

MORE NEWS
Fairmont Windsor Park announces spa plans
Accor and Arora Group, have signed a deal for a new hotel and spa to be operated under the Fairmont brand.
Raffles Singapore Spa is offering precious gemstone treatments
The new spa at Singapore’s iconic Raffles Hotel has partnered with American product house ISUN, which specialises in gemstone-infused products, and Japanese skincare brand Mikimoto, the sister company to the famous cultured pearl business.
Eco-friendly wellness Glass House Retreat opens in Essex
The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, Essex.
One&Only set to launch first One&Only Spa by Chenot
The first One&Only Spa by Chenot will open at the One&Only Desaru Coast, Malaysia, on 23 March 2020. One&Only is owned by resort developer and operator, Kerzner International.
Hard Rock Prague to open in 2023, featuring full-service Rock Spa
Hard Rock International will add a Prague location to its portfolio, with the new property opening in 2023.
A blueprint for the industry: Raison d’Etre launches green strategy
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020.
+ More news   
 
COMPANY PROFILES
SpaSoft Springer-Miller Systems

SpaSoft has been a spa technology leader for more than 15 years. The company is part of Springer-M [more...]
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DIRECTORY
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DIARY

 

14 Jan 2020

BALPPA Annual General Meeting

ExCel, London, United Kingdom
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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