A blueprint for the industry: Raison d’Etre launches green strategy
By Megan Whitby 10 Dec 2019
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020.
Anna-Cari Gund, Raison d’Etre’s MD, spoke to Spa Business about the new initiative:
“We hope that our new ‘green strategy’ will become a blueprint for the industry to follow when it comes to establishing responsible and ethical wellness projects across the world".
The firm has been monitoring international scientific breakthroughs and regulatory changes relating to sustainability and these have informed the new strategy which will focus on four key areas: The environmental impact of materials and fabrics and the quality of air, water and light.
Raison d’Etre will use this framework to ensure environmentally sustainable decisions are made in relation to development projects, with the aim of minimising the impact on the surrounding environment.
“Our industry has made great progress in recent years in relation to sustainability,” said Gund. “But it’s an ever-evolving issue, so it’s important to keep analysing and evaluating what more can be done.
“Our team is spread across the globe, so we have a finger on the pulse of the international challenges that come with adopting sustainable practices. This knowledge has helped us create considered, ecological standards that will allow us to support developers, contractors and owners in incorporating sustainable practices into their businesses.
“It’s vital that we take the lead when it comes to such incredibly important issues as sustainability,” said Gund.
Raison d’Etre will use this framework to ensure environmentally sustainable decisions are made in relation to development projects.
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A blueprint for the industry: Raison d’Etre launches green strategy
POSTED 10 Dec 2019 . BY Megan Whitby
Raison d’Etre will use this framework to ensure environmentally sustainable decisions are made in relation to development projects.
We hope our new ‘green strategy’ will become a blueprint for the industry to follow when it comes to establishing responsible and ethical wellness projects across the world – Anna-Cari Gund, MD of Raison d'Etre
Raison d’Etre has committed to raising its existing environmental standards with a new green strategy, launching in 2020.
Anna-Cari Gund, Raison d’Etre’s MD, spoke to Spa Business about the new initiative:
“We hope that our new ‘green strategy’ will become a blueprint for the industry to follow when it comes to establishing responsible and ethical wellness projects across the world".
The firm has been monitoring international scientific breakthroughs and regulatory changes relating to sustainability and these have informed the new strategy which will focus on four key areas: The environmental impact of materials and fabrics and the quality of air, water and light.
Raison d’Etre will use this framework to ensure environmentally sustainable decisions are made in relation to development projects, with the aim of minimising the impact on the surrounding environment.
“Our industry has made great progress in recent years in relation to sustainability,” said Gund. “But it’s an ever-evolving issue, so it’s important to keep analysing and evaluating what more can be done.
“Our team is spread across the globe, so we have a finger on the pulse of the international challenges that come with adopting sustainable practices. This knowledge has helped us create considered, ecological standards that will allow us to support developers, contractors and owners in incorporating sustainable practices into their businesses.
“It’s vital that we take the lead when it comes to such incredibly important issues as sustainability,” said Gund.
Spa consultancy and wellness think tank Raison d'Etre (RDE) has identified five key
wellness trends for spas, hotels and lifestyle operators to look out for in 2019.
Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in
2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.
The historic Breakers Hotel in Long Beach, California, is set to reopen in mid-2024 as a
Fairmont Hotels & Resorts property after a significant restoration and redevelopment project.
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results.
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and
Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone
with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of
US$20.1 billion in 2022.