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Accor announces plans to extend wellness offering
By Megan Whitby 03 Jan 2020
Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “We're investing in holistic wellness experiences that help our guests feel good throughout the customer journey
Global hotel operator, Accor, has published a white paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel.

It’s a Wellness World: The Global Shift Shaking Up Our Business gives insights into Accor's strategy for delivering wellness interventions to hotel guests in all areas, including those beyond the walls of hotel spas and gyms.

Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “At Accor, our goal is to have guests experience a sense of wellbeing during their stay and that they leave feeling better than when they arrived; better rested, more nourished and in a happier state of mind.”

“Accor is making wellbeing a company-wide imperative," said Brown, "looking at things such as how much the company invests in wellness, how we integrate 'feeling better' into the entire customer journey so our guests can stick to their healthy habits while they're away from home, and how we provide spaces for them to discover new ones.

"It’s an exciting time as we look to shore up our future business health."

The paper highlights the opportunities the wellness movement provides for hoteliers, and some of the ways Accor brands will deepen their commitments in this area throughout 2020 and beyond.

Examples are given of how Accor’s leading hotel brands are evolving with the wellness movement. For example, Raffles Hotels and Resorts employ Feng Shui and Biophilia techniques to bring peace and balance to its interior spaces, while its menus are designed to enhance sleep, counter jet lag and promote digestive health. Raffles also offers guests sleep rituals with aromatherapy and luxury sleep masks.

“Our hotel brands are embracing the challenge of continuously surprising our guests with new ways to achieve health and wellbeing during their travels, inspiring them to choose our hotels again and again,” said Brown.

“By investing in holistic wellness experiences that help our guests feel good throughout the customer journey, we’re establishing a model for strong revenue growth through return bookings, word-of-mouth referrals, and a positive social media presence, contributing to a steady and sustainable business for years to come."

Anne Dimon, CEO and president of the Wellness Tourism Association said: “The mindset of wellness has evolved beyond spas and workout spaces, challenging the hospitality industry to consider how it integrates other health considerations into its daily operations.”

The paper reveals that 77 per cent of consumers “take steps in their daily lives to stay healthy and active, make informed food choices and manage stress”, while 56 per cent of affluent travellers place a top priority on the statement, “I’m striving to become healthier in the coming year”.

The white paper also explores the economic and social factors driving the rise of wellness around the world, such as the ageing population. This is affecting some parts of the industry, as rising healthcare costs – in the US, for example – are driving an increased focus on prevention through lifestyle changes to promote wellbeing into old age.

Accor claims the white paper will act as a catalyst to help energise the company’s wellness teams globally, while also informing and enhancing the five key pillars that guide its overall approach to wellbeing – active nutrition, holistic design, bodies in movement, leveraging spa and embracing mindfulness.

"It’s time to reassess the value of wellness," said Brown, "its role within our operations, our group’s image and, most importantly, how we calculate the ROI of our investment in wellness activities."



News
1 to 12 of 7240 news stories
24 Jan 2020
Luxury alpine destination Vail Marriott Mountain Resort has relaunched its spa and wellness offering, following a US$6m resort-wide refurbishment. Developed and managed by boutique spa operator, Trilogy Spa Holdings, the 8,830sq ft Well & Being ... More
24 Jan 2020
Peter Staic has completed a year-long, €5m ($5.5m, £4.2m) renovation project at the family-run Hotel Arlberg alpine hotel and spa in Lech, Austria, with healthy paints, calming colours and natural materials. The hotel's newly extended ... More
24 Jan 2020
Spa is now one of the top-performing departments within US hotels, according to CBRE’s 2019 Trends in the Hotel Spa Industry. The report found that total hotel revenue increased by 3.8 per cent, while spa ... More
24 Jan 2020
Luxury resort Coco Bodu Hithi has revealed plans to launch the first "floating yoga studio" in the Maldives. The resort is working with Beijing-based AquaX Academy – founded by lululemon China Ambassador Queenie Xiao – ... More
23 Jan 2020
Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the stresses of modern-day life. Remedy Place claims to be a ... More
23 Jan 2020
Immersive wellness company Sensync has partnered with Four Seasons Resort Oahu at Ko Olina, Hawaii, to launch a VR spa experience. Sensync’s Deep Brain Massage treatments are delivered in The Vessel – a VR pod ... More
22 Jan 2020
A new hotel set in the mountains of South Tyrol in Italy is set to open this May, with a storied past and a focus on wellness. Forestis is located in a historic building near ... More
22 Jan 2020
The Wellness Tourism Association (WTA) has broken the 100-member barrier, announcing it has partners and members in 21 countries. Launched in 2018, the WTA is a Colorado-based not-for-profit organisation with a mission to support and ... More
21 Jan 2020
Anantara has debuted in Malaysia, opening Anantara Desaru Coast and Villas in Johor. The resort features a signature Anantara Spa with six treatment rooms, which offers 24-carat gold body wraps and facials developed to deliver ... More
21 Jan 2020
The Aqua Sana spa at Center Parcs Longleat Forest, UK has relaunched with a new name and concept following a £6m refurbishment. With design by Sparcstudio, the new 2,222sq m "Forest Spa" has been reimagined ... More
21 Jan 2020
Loma de Vida at La Cantera Resort and Spa in San Antonio, Texas, has named Laura Krohn as director of spa and wellness. Loma de Vida Spa & Wellness (Hill of Life), is a 25,000sq ... More
20 Jan 2020
A hilltop forest spa has opened in Sri Lanka at the recently launched Haritha Villas + Spa resort. The 3,500sq m Jungle Spa specialises in Ayurvedic treatments and has two on-site Ayurvedic Doctors who curate ... More
     
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Jobs   News   Products   Magazine
NEWS
Accor announces plans to extend wellness offering
POSTED 03 Jan 2020 . BY Megan Whitby
Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “We're investing in holistic wellness experiences that help our guests feel good throughout the customer journey".
Global hotel operator, Accor, has published a white paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel.

It’s a Wellness World: The Global Shift Shaking Up Our Business gives insights into Accor's strategy for delivering wellness interventions to hotel guests in all areas, including those beyond the walls of hotel spas and gyms.

Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “At Accor, our goal is to have guests experience a sense of wellbeing during their stay and that they leave feeling better than when they arrived; better rested, more nourished and in a happier state of mind.”

“Accor is making wellbeing a company-wide imperative," said Brown, "looking at things such as how much the company invests in wellness, how we integrate 'feeling better' into the entire customer journey so our guests can stick to their healthy habits while they're away from home, and how we provide spaces for them to discover new ones.

"It’s an exciting time as we look to shore up our future business health."

The paper highlights the opportunities the wellness movement provides for hoteliers, and some of the ways Accor brands will deepen their commitments in this area throughout 2020 and beyond.

Examples are given of how Accor’s leading hotel brands are evolving with the wellness movement. For example, Raffles Hotels and Resorts employ Feng Shui and Biophilia techniques to bring peace and balance to its interior spaces, while its menus are designed to enhance sleep, counter jet lag and promote digestive health. Raffles also offers guests sleep rituals with aromatherapy and luxury sleep masks.

“Our hotel brands are embracing the challenge of continuously surprising our guests with new ways to achieve health and wellbeing during their travels, inspiring them to choose our hotels again and again,” said Brown.

“By investing in holistic wellness experiences that help our guests feel good throughout the customer journey, we’re establishing a model for strong revenue growth through return bookings, word-of-mouth referrals, and a positive social media presence, contributing to a steady and sustainable business for years to come."

Anne Dimon, CEO and president of the Wellness Tourism Association said: “The mindset of wellness has evolved beyond spas and workout spaces, challenging the hospitality industry to consider how it integrates other health considerations into its daily operations.”

The paper reveals that 77 per cent of consumers “take steps in their daily lives to stay healthy and active, make informed food choices and manage stress”, while 56 per cent of affluent travellers place a top priority on the statement, “I’m striving to become healthier in the coming year”.

The white paper also explores the economic and social factors driving the rise of wellness around the world, such as the ageing population. This is affecting some parts of the industry, as rising healthcare costs – in the US, for example – are driving an increased focus on prevention through lifestyle changes to promote wellbeing into old age.

Accor claims the white paper will act as a catalyst to help energise the company’s wellness teams globally, while also informing and enhancing the five key pillars that guide its overall approach to wellbeing – active nutrition, holistic design, bodies in movement, leveraging spa and embracing mindfulness.

"It’s time to reassess the value of wellness," said Brown, "its role within our operations, our group’s image and, most importantly, how we calculate the ROI of our investment in wellness activities."

RELATED STORIES
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A year-long, €5m ($5.5m, £4.2m) renovation project at the family-run Hotel Arlberg alpine hotel and spa in Lech, Austria, has been completed, with healthy paints, calming colours and natural materials.
Spas are the top-performing hotel department, says CBRE report
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Bells + Whistles have designed a "social wellness club" in Los Angeles that has been conceived to help people reset mentally and physically from the stresses of modern-day life.
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26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
28-30 Jan 2020

Spatex 2020

Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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