EMPLOYERS: POST A JOB
Free ezines & magazines
Jobs News Video Training Products Magazine Spa Business spa-kit Handbook What's on Advertise Subscribe
LATEST JOBS
STAR JOB
Laser/aesthetics and waxing therapists
Strip Wax Bar & Boutique
SALARY: Competitive Salary and Benefits
LOCATION: London, UK
STAR JOB
Hair Specialist
Urban Retreat
SALARY: Competitive
LOCATION: Knightsbridge, London, UK
Hair Stylist
GLL
SALARY: Up to £12.24 per hour (including annual leave)
LOCATION: Notting Hill, London, UK
Senior Spa Therapist
Everyone Active
SALARY: Competitive
LOCATION: London, UK
Spa Therapist
Everyone Active
SALARY: Competitive
LOCATION: London, UK
MORE JOBS
JOB LINKS
FEATURED EMPLOYERS
Urban Retreat
Strip Wax Bar & Boutique
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
23-26 Jan 2020
Carrousel du Louvre, Paris, France
26-29 Jan 2020
The Oaks, Ojai, United States
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
03-04 Feb 2020
Fukuoka Kokusai Center, Fukuoka, Japan
14-16 Feb 2020
La Sucrière, Lyon, France
16-17 Feb 2020
Festival Arena, Dubai, United Arab Emirates
19-21 Feb 2020
Bologna Exhibition Centre, Bologna, Italy
02-03 Mar 2020
IHK Potsdam, Potsdam, Germany
Combat-ready: new skincare line is fit for military personnel
By Megan Whitby 09 Jan 2020
BRAVO SIERRA's products were developed with the help of 1,000 people on active-duty, who engaged in field-testing and provided feedback.
The US military has helped develop a skincare line designed to meet the needs of the military personnel.

Founded in 2018, US-based BRAVO SIERRA claims to be the first military-native wellness company. Products were developed with the help of 1,000 people on active-duty, who engaged in field-testing and provided feedback.

The brand’s range features eight items including products for the body, hair, and face, all of which are vegan, cruelty-free and formulated without parabens, phthalates, SLS/SLES or phenoxyethanol. All products are priced between US$5 (€4, £4) and US$14 (€13, £11).

The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.

Co-founded by Benjamin Bernet and Justin Guilbert, BRAVO SIERRA takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.

Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.

“We started BRAVO SIERRA with the mindset that the U.S. military established the original wellness lifestyle, with optimised mental and physical health,” said Bernet.

“These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message”.

BRAVO SIERRA was first made available to military patrons in a strategic partnership with military channel agency experts at Air Force, Army, Marine Corps and Navy Exchanges worldwide and is also available to civilian consumers.

“We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians,” said Guilbert.

The brand kicked off by developing a shaving cream, asking people on active-duty how they shave and found most only had access to cold water or no water at all, making it especially difficult for those with sensitive skin or ingrown hairs.

In response, the brand created Sharper Shaver: a product suitable for sensitive skin with a foam-to-cream texture which can be used with or without water. The product was then sent into the field to be tested by military members, who were asked to provide feedback.

“We’re constantly engaging the military community in every aspect of our company,” said Guilbert. “We also operate with a revenue share model and contribute five per cent of our revenue to the Morale, Welfare and Recreation, which offers a complete range of community support programs to US service members, veterans, and their families”.

BRAVO SIERRA found support in a group of investment partners delivering a US$6.75m seed round of funding earlier this year, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.

The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.


News
1 to 12 of 7229 news stories
20 Jan 2020
A hilltop forest spa has opened in Sri Lanka at the recently launched Haritha Villas + Spa resort. The 3,500sq m Jungle Spa specialises in Ayurvedic treatments and has two on-site Ayurvedic Doctors who curate ... More
17 Jan 2020
Hyatt Hotels has announced a collaboration with mindfulness app provider Headspace, set to roll out in the coming months at Hyatt-branded hotels. The partnership will provide mindfulness exercises, guided meditations and sleep content to Hyatt ... More
17 Jan 2020
Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project. The Spa at Carden spans 4,500sq m and was created by consultant Nicki Kurran, who worked alongside Barr & ... More
17 Jan 2020
Mark Sands has been promoted to VP of wellness at Six Senses. Prior to his promotion, Sands worked as area spa director for Six Senses in Vietnam and Thailand, where he created and launched multiple ... More
15 Jan 2020
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia. The development, which is ... More
15 Jan 2020
The Four Seasons Hotel Bangkok at Chao Phraya River is due to open early this year, with a design by Denniston founder Jean-Michel Gathy that is inspired by Thai culture and the hotel's riverfront location. ... More
13 Jan 2020
One&Only has revealed plans for a multi-billion-dollar Mexican beachfront resort called One&Only Mandarina, scheduled to open on 1 June 2020. Set along the Riviera Nayarit, the resort will be One&Only’s second Mexican property and will ... More
13 Jan 2020
The Forum HOTel&SPA has announced details of its 2020 conference, which will be held on 4 June 2020. The one-day event for hotel, spa, thermal and thalasso industry specialists is designed to create a platform ... More
13 Jan 2020
Julie Keller Callaghan, the former editor-in-chief and publisher of American Spa, has joined Hutchinson Consulting, a hospitality industry executive search and recruiting firm, as an executive recruiter and marketing and communications specialist. Keller Callaghan led ... More
10 Jan 2020
Celebrity Cruises has selected health and wellness provider OneSpaWorld as the exclusive spa and wellness partner for its fleet. The partnership is an expansion of an existing partnership between the brands which debuted on the ... More
03 Jan 2020
Global hotel operator, Accor, has published a white paper dedicated to wellness across its portfolio of brands, which include Raffles, Fairmont and Sofitel. It’s a Wellness World: The Global Shift Shaking Up Our Business gives ... More
03 Jan 2020
Matt Sykes, former experience manager at Australia’s Peninsula Hot Springs, has proposed a blueprint for Victoria's emerging hot springs and bathing tourism sector. Sykes produced the blueprint after he won the Victoria Tourism Industry Council’s ... More
     
PARIS HOTel&SPA
ISPA
Company Profile
Subtle Energies
Founded in 1993 by Farida Irani as a clinic of natural therapies, this background underpins the [more]
 
MORE PROFILES
Featured Supplier
Spa Vision and Spa Guru Consulting team up to bring combined expertise to Asia PacificRegion
Leading spa and wellness consultancies Spa Vision and Spa Guru Consulting are set to collaborate to bring exceptional expertise and insight to projects across the Asia Pacific Region. ... more
The Wellness
Product news
New ESPA Positivity blend provides a 'burst of happiness'
New ESPA Positivity blend provides a 'burst of happiness'
Naval architect launches solar-powered floating pods
Naval architect launches solar-powered floating pods
Sequential tool kit priotises personalisation
Sequential tool kit priotises personalisation
Seth Mattison to speak at ISPA Talent Symposium
Seth Mattison to speak at ISPA Talent Symposium
Pevonia's No Rinse Body Wraps conserve water and deliver potent skincare benefits
Pevonia's No Rinse Body Wraps conserve water and deliver potent skincare benefits
The Rocks Push to launch in Europe following distribution partnership
The Rocks Push to launch in Europe following distribution partnership
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020



Jobs   News   Products   Magazine
NEWS
Combat-ready: new skincare line is fit for military personnel
POSTED 09 Jan 2020 . BY Megan Whitby
BRAVO SIERRA's products were developed with the help of 1,000 people on active-duty, who engaged in field-testing and provided feedback. Credit: Eros Hoagland
We started BRAVO SIERRA with the mindset that the U.S. military established the original wellness lifestyle, with optimised mental and physical health.
– Benjamin Bernet, Co-founder
The US military has helped develop a skincare line designed to meet the needs of the military personnel.

Founded in 2018, US-based BRAVO SIERRA claims to be the first military-native wellness company. Products were developed with the help of 1,000 people on active-duty, who engaged in field-testing and provided feedback.

The brand’s range features eight items including products for the body, hair, and face, all of which are vegan, cruelty-free and formulated without parabens, phthalates, SLS/SLES or phenoxyethanol. All products are priced between US$5 (€4, £4) and US$14 (€13, £11).

The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.

Co-founded by Benjamin Bernet and Justin Guilbert, BRAVO SIERRA takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.

Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.

“We started BRAVO SIERRA with the mindset that the U.S. military established the original wellness lifestyle, with optimised mental and physical health,” said Bernet.

“These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message”.

BRAVO SIERRA was first made available to military patrons in a strategic partnership with military channel agency experts at Air Force, Army, Marine Corps and Navy Exchanges worldwide and is also available to civilian consumers.

“We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians,” said Guilbert.

The brand kicked off by developing a shaving cream, asking people on active-duty how they shave and found most only had access to cold water or no water at all, making it especially difficult for those with sensitive skin or ingrown hairs.

In response, the brand created Sharper Shaver: a product suitable for sensitive skin with a foam-to-cream texture which can be used with or without water. The product was then sent into the field to be tested by military members, who were asked to provide feedback.

“We’re constantly engaging the military community in every aspect of our company,” said Guilbert. “We also operate with a revenue share model and contribute five per cent of our revenue to the Morale, Welfare and Recreation, which offers a complete range of community support programs to US service members, veterans, and their families”.

BRAVO SIERRA found support in a group of investment partners delivering a US$6.75m seed round of funding earlier this year, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.

The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.
BRAVO SIERRA was first made available to military patrons in a strategic partnership with military channel agency experts. Credit: Eros Hoagland
The brand’s range features eight items including products for the body, hair, and face. Credit: Eros Hoagland
MORE NEWS
New Sri Lankan spa offers traditional Ayurvedic treatments
A hilltop forest spa has opened in Sri Lanka at the recently launched Haritha Villas + Spa resort.
Hyatt partners with Headspace for exclusive wellbeing collaboration
Hyatt Hotels has announced a collaboration with mindfulness app provider Headspace, set to roll out in the coming months at Hyatt-branded hotels.
Carden Park welcomes brand new £10m spa with Bollinger garden bar
Carden Park Hotel, Cheshire, UK, has officially launched a new spa following a £10m construction project.
Six Senses announces new wellness role for Mark Sands
Mark Sands has been promoted to VP of wellness at Six Senses.
Ensana opens €4m wellness centre in Slovakia
European health spa operator Ensana has recently opened a new luxury wellness and relaxation centre at its 5-star Thermia Palace Ensana Health Spa Hotel, on the spa island of Piešt’any, Slovakia.
Jean-Michel Gathy's Four Seasons Hotel Bangkok at Chao Phraya River approaches opening
The Four Seasons (@FourSeasons) Hotel Bangkok at Chao Phraya River is due to open early this year, with a design by Denniston founder Jean-Michel Gathy that is inspired by Thai culture and the hotel's riverfront location.
+ More news   
 
COMPANY PROFILES
Devin Consulting

Devin Consulting, an international pool & spa engineering consultancy, founded by Tom Devin in 2 [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

21-23 Jan 2020

BIGGA Turf Management Exhibition (BTME)

Harrogate Convention Centre, Harrogate, United Kingdom
26-29 Jan 2020

Green Spa Network Congress

The Oaks, Ojai, United States
+ More diary  
 


CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS