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Noel Asmar addresses culture shock of face masks in spas
By Megan Whitby 12 May 2020
Noel Asmar Uniforms has produced two types of non-medical face masks
Provider of uniforms for the health and wellness industry, Noel Asmar Uniforms, is tackling the culture shock of face masks in high-touch spa environments.

Company founder Noel Asmar believes that in order for the spa industry to bounce back when spas reopen, it will be crucial to restore confidence in both guests and therapists. In her opinion, masks will play a crucial role in facilitating this as they will help make guests comfortable accepting close-contact treatment and assist therapists’ confidence.

Asmar said: “Safety wear is a cultural shock for many of us and it’s contrary to the high-touch nature of spa and wellness.

“In 2002, I saw spa therapists wearing ill-fitting medical smocks and thought this doesn’t feel right. As spas have an air of hospitality and wellness; why are they wearing medical smocks? That’s what drove me to design spa uniforms. Now, 18 years later, we’re faced with a similar challenge: most masks don’t feel right.”

In response, Asmar has recently launched two types of non-medical face masks – called Modern and Inspire – designed to fit into wellness settings, comfort clients and empower therapists.

The new masks are reusable, feature an adjustable wrap-around head strap, offer a customised fit and can be tailored to match spa uniforms, as well as having a pocket for equipping medical-grade filters.

“I feel for anyone that has to wear a mask all day at work,” said Asmar, “so I was inspired to make that experience as comfortable as it can be through thoughtful design and aesthetics.”

Beyond the design of masks and other safety uniform pieces, Asmar recognises the need for an abundance of caution and guidance.

“Masks are just one of the many challenges facing spa owners and directors today,” she commented.

“As we help write the new Standard Operating Procedures and design the post-pandemic spa experiences, the value guiding all our decisions will be the health and wellness of our people.”


News
1 to 12 of 7448 news stories
10 Jul 2020
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media. Spas will be permitted to reopen from Monday 13 ... More
09 Jul 2020
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July. The new ... More
09 Jul 2020
WTS International has snapped up Todd Walter as its new president, following the demise of Mynd Spa & Salon – formerly The Elizabeth Arden Red Door Salon & Spa – where he was CEO. Walter ... More
08 Jul 2020
Healing Hotels of the World is hosting a virtual Master Class with wellness experts from luxury destination spas, Rancho la Puerta and The Farm at San Benito. Sarah Livia Brightwood, president of Rancho La Puerta ... More
08 Jul 2020
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 March. It revealed the news on 3 July in its ... More
07 Jul 2020
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online ... More
07 Jul 2020
The Global Wellness Summit (GWS) has switched venues from Tel Aviv to the US following travel disruption due to the pandemic. The event will now take place from 8-11 November 2020 at The Breakers in ... More
02 Jul 2020
Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London. Conceptualised by bodywork therapist Nico Thoemmes, the Water ... More
01 Jul 2020
As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health. In light ... More
02 Jul 2020
The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter. William Wragg, MP for Hazel Grove ... More
01 Jul 2020
Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their fields in the global spa, beauty and wellness industry. The awards ... More
30 Jun 2020
Italian destination spa, Borgo Egnazia, has reopened to guests and updated its popular Happiness Break to begin at home, with a new set of pre-arrival digital consultations and classes. Borgo Egnazia’s team of therapists has ... More
     
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Jobs   News   Products   Magazine
NEWS
Noel Asmar addresses culture shock of face masks in spas
POSTED 12 May 2020 . BY Megan Whitby
Noel Asmar Uniforms has produced two types of non-medical face masks
I feel for anyone that has to wear a mask all day at work, so I was inspired to make that experience as comfortable as it can be through thoughtful design and aesthetics
– Noel Asmar
Provider of uniforms for the health and wellness industry, Noel Asmar Uniforms, is tackling the culture shock of face masks in high-touch spa environments.

Company founder Noel Asmar believes that in order for the spa industry to bounce back when spas reopen, it will be crucial to restore confidence in both guests and therapists. In her opinion, masks will play a crucial role in facilitating this as they will help make guests comfortable accepting close-contact treatment and assist therapists’ confidence.

Asmar said: “Safety wear is a cultural shock for many of us and it’s contrary to the high-touch nature of spa and wellness.

“In 2002, I saw spa therapists wearing ill-fitting medical smocks and thought this doesn’t feel right. As spas have an air of hospitality and wellness; why are they wearing medical smocks? That’s what drove me to design spa uniforms. Now, 18 years later, we’re faced with a similar challenge: most masks don’t feel right.”

In response, Asmar has recently launched two types of non-medical face masks – called Modern and Inspire – designed to fit into wellness settings, comfort clients and empower therapists.

The new masks are reusable, feature an adjustable wrap-around head strap, offer a customised fit and can be tailored to match spa uniforms, as well as having a pocket for equipping medical-grade filters.

“I feel for anyone that has to wear a mask all day at work,” said Asmar, “so I was inspired to make that experience as comfortable as it can be through thoughtful design and aesthetics.”

Beyond the design of masks and other safety uniform pieces, Asmar recognises the need for an abundance of caution and guidance.

“Masks are just one of the many challenges facing spa owners and directors today,” she commented.

“As we help write the new Standard Operating Procedures and design the post-pandemic spa experiences, the value guiding all our decisions will be the health and wellness of our people.”
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MORE NEWS
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Wild wellness: Beaverbrook Hotel and Spa develops nature-based wellness experiences
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July.
Todd Walter appointed president of WTS
WTS International has snapped up Todd Walter as its new president, following the demise of Mynd Spa & Salon – formerly The Elizabeth Arden Red Door Salon & Spa – where he was CEO.
Wellness specialists from Rancho La Puerta and The Farm to host virtual masterclass on healing journeys
Healing Hotels of the World is hosting a virtual Master Class with wellness experts from luxury destination spas, Rancho la Puerta and The Farm at San Benito.
Dubai government gives green light for spas to reopen
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 March.
Anna Teal: “Spas need to consider re-evaluating the role of the therapist”
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online offering and how the industry can capitalise off demand for online retail.
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