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‘Lead the charge’: UKSA issues rallying message of support to inspire industry for 2021
By Megan Whitby 15 Dec 2020
UK Spa Association GM, Helena Grzesk, and chair, Adam Chatterley
During a turbulent 2020, the spa and wellness sector banded together as a community to survive and adapt.

This year, the UK Spa Association (UKSA) served as a central voice for the UK industry and launched an invaluable lobbying campaign for reopening, as part of the beauty industry task force with the department for Business, Energy and Industrial Strategy.

Spa Business spoke to UKSA GM, Helena Grzesk, and UKSA chair, Adam Chatterley, to hear their reflections on 2020.

How do you feel the industry has triumphed this year?
Due to COVID-19, the spa and wider beauty industry was forced into the government’s spotlight.

But, while that landed us with a host of challenges and frustrations, it served to catapult us about three years ahead of where we would’ve been in terms of government recognition and understanding of the sector.

As a result, we’ve significantly raised awareness of the sector at government level and helped secure a relationship for the long-term lobbying of the industry.

It's thanks to this hard work and the sector’s incredible professionalism that English spas and beauty business are reopening with no treatment restrictions and full use of sauna and steamrooms across all tiers.

Now, we have a perfect platform to begin to showcase the benefits of our industry and demonstrate that we’re a professional sector that must be taken seriously.

How did 2020 change the industry?
There’s been a heightened appetite for self-care products and experiences, which brings great opportunity for the sector, because as wellness experts we can ‘lead the charge’ in supporting the improvement of physical, emotional and mental health in our communities.

There’s also been an astounding digital shift as spas and suppliers pivoted to adapt in the face of enforced closures.

Is there anything you think the industry could have done better?
There’s a sense of apathy and non-participation within the sector that needs to be addressed.

There are a few too many spas and related businesses that are prepared to sit back and reap the rewards of the UKSA and its stakeholders’ hard work but who aren’t willing to contribute financially or to provide essential survey data to support their sector.

Much of the industry has been collaborative, and as we heard Caroline Nokes, MP, say at Spa Life UK, collaboration is what’s needed – so we must unite to speak as one voice.

It’s time for those comfortably benefitting as observers from the side-lines to step forward and join in.

What advice would you send out to spas for 2021?
All businesses need to have a people-focused culture, look after and nurture your team and be true advocates of wellness.

We have a perfect opportunity to capitalise on wellness, sharing our knowledge and expertise to support our guests to improve their own health and wellbeing, beginning with our own people.

What trends do you think the industry will see in 2021?
Spas will need to embrace a 360-degree holistic approach to wellness, considering mind, body and soul in their offering.

Emotional wellbeing is as important as physical wellbeing, so the sector should try to be as inclusive as possible to enable real lifestyle changes, championing better health for everyone.

The UKSA believes we’ll also continue to see an increase in wellness tech and science-led innovation as consumer demand elevates for non-medical internal and external self-care alternatives.

What do you think spas can learn from 2020?
This is only the beginning of our sector's journey and the lesson we all need to take away is that we should welcome and embrace change.

There have been some truly transformational concepts and ideas implemented across the industry, many of which we might not have witnessed had we not been forced to shake things up and adapt.

We can choose to limit ourselves with our own beliefs, but imagine what we could achieve if we allowed ourselves to dream endless potential.

So, while spas are reviewing the budget costs for 2021, UKSA membership should certainly be part of the core annual budget, and as affordability is at the forefront, we ask everyone to question, can you afford not to?

If you aren’t already a member of your trade association, join now and be part of the change, we are stronger together.


News
1 to 12 of 7823 news stories
14 Jun 2021
Massage and wellness franchise Massage Heights is under new leadership with Susan Boresow stepping up as new president and CEO. Boresow will succeed company co-founder Shane Evans, who launched the company 17 years ago and ... More
11 Jun 2021
The Isle of Mull Hotel & Spa, part of Crerar Hotels, will reveal its all-new wellness facility called the Driftwood Spa on 5 July 2021. Located on the picturesque Isle of Mull in West Scotland, ... More
10 Jun 2021
Scotland’s capital city of Edinburgh has welcomed its second hair and beauty salon operating as a social enterprise – named Brave, Strong, Beautiful (BSB). BSB has been operating as a community interest company (CIC) since ... More
10 Jun 2021
Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – ... More
09 Jun 2021
Premium skincare, makeup and fragrance brand Guerlain has opened an elegant new spa at the Waldorf Astoria Jerusalem. The 1,400sq m urban spa features nine treatment rooms including a couples’ suite – all of which ... More
09 Jun 2021
After an 18 month overhaul costing €500k (£431,100, US$609,200), marine skincare brand Phytomer has opened the doors of its second Parisian spa location. As of May, the company opened Phytomer Spa Trocadéro and began offering ... More
08 Jun 2021
A swimming pool suspended 35m (115ft) above the ground and forming a bridge between two buildings has opened as part of a residential project in Nine Elms, south-west London, UK. Designed by HAL Architects, the ... More
07 Jun 2021
Therme Group’s strategic partner Wund Holding, operating as ThermenGruppe Josef Wund, has unveiled plans for the creation of Germany’s largest wellbeing resort in Bad Vilbel, Frankfurt. It’s the latest location to be announced as part ... More
04 Jun 2021
Expanding its strong footprint in Mexico, Rosewood Hotels & Resorts has been appointed by real estate development firm Grupo Sordo Madaleno to operate Rosewood Mexico City, a new hotel expected to open in 2024 in ... More
03 Jun 2021
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of London’s Knightsbridge following an 18-month closure for refurbishment. The 17-story building has been redesigned, with an extensive makeover costing £100m ... More
03 Jun 2021
The Ritz-Carlton Hotel Company has opened its first Maldives resort with a tranquil overwater spa inspired by its natural surroundings, including the elements of swirling water and ocean breezes. Located on an archipelago on the ... More
02 Jun 2021
Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in ... More
     
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TechnoAlpin Deutschland GmbH
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NEWS
‘Lead the charge’: UKSA issues rallying message of support to inspire industry for 2021
POSTED 15 Dec 2020 . BY Megan Whitby
UK Spa Association GM, Helena Grzesk, and chair, Adam Chatterley
During a turbulent 2020, the spa and wellness sector banded together as a community to survive and adapt.

This year, the UK Spa Association (UKSA) served as a central voice for the UK industry and launched an invaluable lobbying campaign for reopening, as part of the beauty industry task force with the department for Business, Energy and Industrial Strategy.

Spa Business spoke to UKSA GM, Helena Grzesk, and UKSA chair, Adam Chatterley, to hear their reflections on 2020.

How do you feel the industry has triumphed this year?
Due to COVID-19, the spa and wider beauty industry was forced into the government’s spotlight.

But, while that landed us with a host of challenges and frustrations, it served to catapult us about three years ahead of where we would’ve been in terms of government recognition and understanding of the sector.

As a result, we’ve significantly raised awareness of the sector at government level and helped secure a relationship for the long-term lobbying of the industry.

It's thanks to this hard work and the sector’s incredible professionalism that English spas and beauty business are reopening with no treatment restrictions and full use of sauna and steamrooms across all tiers.

Now, we have a perfect platform to begin to showcase the benefits of our industry and demonstrate that we’re a professional sector that must be taken seriously.

How did 2020 change the industry?
There’s been a heightened appetite for self-care products and experiences, which brings great opportunity for the sector, because as wellness experts we can ‘lead the charge’ in supporting the improvement of physical, emotional and mental health in our communities.

There’s also been an astounding digital shift as spas and suppliers pivoted to adapt in the face of enforced closures.

Is there anything you think the industry could have done better?
There’s a sense of apathy and non-participation within the sector that needs to be addressed.

There are a few too many spas and related businesses that are prepared to sit back and reap the rewards of the UKSA and its stakeholders’ hard work but who aren’t willing to contribute financially or to provide essential survey data to support their sector.

Much of the industry has been collaborative, and as we heard Caroline Nokes, MP, say at Spa Life UK, collaboration is what’s needed – so we must unite to speak as one voice.

It’s time for those comfortably benefitting as observers from the side-lines to step forward and join in.

What advice would you send out to spas for 2021?
All businesses need to have a people-focused culture, look after and nurture your team and be true advocates of wellness.

We have a perfect opportunity to capitalise on wellness, sharing our knowledge and expertise to support our guests to improve their own health and wellbeing, beginning with our own people.

What trends do you think the industry will see in 2021?
Spas will need to embrace a 360-degree holistic approach to wellness, considering mind, body and soul in their offering.

Emotional wellbeing is as important as physical wellbeing, so the sector should try to be as inclusive as possible to enable real lifestyle changes, championing better health for everyone.

The UKSA believes we’ll also continue to see an increase in wellness tech and science-led innovation as consumer demand elevates for non-medical internal and external self-care alternatives.

What do you think spas can learn from 2020?
This is only the beginning of our sector's journey and the lesson we all need to take away is that we should welcome and embrace change.

There have been some truly transformational concepts and ideas implemented across the industry, many of which we might not have witnessed had we not been forced to shake things up and adapt.

We can choose to limit ourselves with our own beliefs, but imagine what we could achieve if we allowed ourselves to dream endless potential.

So, while spas are reviewing the budget costs for 2021, UKSA membership should certainly be part of the core annual budget, and as affordability is at the forefront, we ask everyone to question, can you afford not to?

If you aren’t already a member of your trade association, join now and be part of the change, we are stronger together.
RELATED STORIES
Yvonne Ebdon succeeds Helena Grzesk as UK Spa Association general manager


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The shortlist for the Hall of Wellness Awards (HOW Awards) has been announced, with 110 awards up for grabs, split into six categories – Middle East, Asia, Europe and UK, Oceania, Americas and Africa – plus an additional seven global prizes.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
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The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter.
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Massage and wellness franchise Massage Heights is under new leadership with Susan Boresow stepping up as new president and CEO.
First glimpses of new coastal retreat inspired by Scotland’s wildlife and heritage
The Isle of Mull Hotel & Spa, part of Crerar Hotels, will reveal its all-new wellness facility called the Driftwood Spa on 5 July 2021.
Social enterprise salon launches to support young people interested in a future in beauty industry
Scotland’s capital city of Edinburgh has welcomed its second hair and beauty salon operating as a social enterprise – named Brave, Strong, Beautiful (BSB).
G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall
Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
Guerlain launches first spa in Israel with design inspired by Jerusalem’s architectural heritage
Premium skincare, makeup and fragrance brand Guerlain has opened an elegant new spa at the Waldorf Astoria Jerusalem.
Phytomer unveils second urban spa location in Paris
After an 18 month overhaul costing €500k (£431,100, US$609,200), marine skincare brand Phytomer has opened the doors of its second Parisian spa location.
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Las Vegas Convention Center, Las Vegas, United States
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