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‘Lead the charge’: UKSA issues rallying message of support to inspire industry for 2021
By Megan Whitby 15 Dec 2020
UK Spa Association GM, Helena Grzesk, and chair, Adam Chatterley
During a turbulent 2020, the spa and wellness sector banded together as a community to survive and adapt.

This year, the UK Spa Association (UKSA) served as a central voice for the UK industry and launched an invaluable lobbying campaign for reopening, as part of the beauty industry task force with the department for Business, Energy and Industrial Strategy.

Spa Business spoke to UKSA GM, Helena Grzesk, and UKSA chair, Adam Chatterley, to hear their reflections on 2020.

How do you feel the industry has triumphed this year?
Due to COVID-19, the spa and wider beauty industry was forced into the government’s spotlight.

But, while that landed us with a host of challenges and frustrations, it served to catapult us about three years ahead of where we would’ve been in terms of government recognition and understanding of the sector.

As a result, we’ve significantly raised awareness of the sector at government level and helped secure a relationship for the long-term lobbying of the industry.

It's thanks to this hard work and the sector’s incredible professionalism that English spas and beauty business are reopening with no treatment restrictions and full use of sauna and steamrooms across all tiers.

Now, we have a perfect platform to begin to showcase the benefits of our industry and demonstrate that we’re a professional sector that must be taken seriously.

How did 2020 change the industry?
There’s been a heightened appetite for self-care products and experiences, which brings great opportunity for the sector, because as wellness experts we can ‘lead the charge’ in supporting the improvement of physical, emotional and mental health in our communities.

There’s also been an astounding digital shift as spas and suppliers pivoted to adapt in the face of enforced closures.

Is there anything you think the industry could have done better?
There’s a sense of apathy and non-participation within the sector that needs to be addressed.

There are a few too many spas and related businesses that are prepared to sit back and reap the rewards of the UKSA and its stakeholders’ hard work but who aren’t willing to contribute financially or to provide essential survey data to support their sector.

Much of the industry has been collaborative, and as we heard Caroline Nokes, MP, say at Spa Life UK, collaboration is what’s needed – so we must unite to speak as one voice.

It’s time for those comfortably benefitting as observers from the side-lines to step forward and join in.

What advice would you send out to spas for 2021?
All businesses need to have a people-focused culture, look after and nurture your team and be true advocates of wellness.

We have a perfect opportunity to capitalise on wellness, sharing our knowledge and expertise to support our guests to improve their own health and wellbeing, beginning with our own people.

What trends do you think the industry will see in 2021?
Spas will need to embrace a 360-degree holistic approach to wellness, considering mind, body and soul in their offering.

Emotional wellbeing is as important as physical wellbeing, so the sector should try to be as inclusive as possible to enable real lifestyle changes, championing better health for everyone.

The UKSA believes we’ll also continue to see an increase in wellness tech and science-led innovation as consumer demand elevates for non-medical internal and external self-care alternatives.

What do you think spas can learn from 2020?
This is only the beginning of our sector's journey and the lesson we all need to take away is that we should welcome and embrace change.

There have been some truly transformational concepts and ideas implemented across the industry, many of which we might not have witnessed had we not been forced to shake things up and adapt.

We can choose to limit ourselves with our own beliefs, but imagine what we could achieve if we allowed ourselves to dream endless potential.

So, while spas are reviewing the budget costs for 2021, UKSA membership should certainly be part of the core annual budget, and as affordability is at the forefront, we ask everyone to question, can you afford not to?

If you aren’t already a member of your trade association, join now and be part of the change, we are stronger together.


News
1 to 12 of 7721 news stories
05 Mar 2021
Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth potential within wellness tourism. The findings come from a pioneering study by Health Tourism Worldwide ... More
04 Mar 2021
Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light ... More
02 Mar 2021
According to a recent survey conducted by The Sustainable Spa Association (SSA), just 33 per cent of spa businesses contribute towards the United Nations’ 17 SDG Development Goals (SDGs). The SDGs are included in the ... More
01 Mar 2021
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy. Resense, which was originally founded as a joint venture between Kempinski and spa consultancy ... More
01 Mar 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March. The annual event always produces a white paper that pinpoints the region’s ... More
28 Feb 2021
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys. Six Senses Botanique was opened after ... More
25 Feb 2021
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water-based recreation. The 80-hectare Ashwicken Lake site is situated ... More
24 Feb 2021
The Hot Springs Connection has announced its third-annual conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021. Established in 2018, the convention is claimed ... More
24 Feb 2021
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign. Christopher Cowdray, CEO of the Dorchester Collection – luxury operating company of the Beverly ... More
23 Feb 2021
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. Heyday has ... More
22 Feb 2021
UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest. Johnson revealed the news today as part of step ... More
22 Feb 2021
A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures. These include a VAT cut for reopened salon and ... More
     
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KLAFS GmbH & Co. KG
KLAFS GmbH & Co. KG
KLAFS GmbH & Co. KG
KLAFS GmbH & Co. KG
Jobs   News   Products   Magazine
NEWS
‘Lead the charge’: UKSA issues rallying message of support to inspire industry for 2021
POSTED 15 Dec 2020 . BY Megan Whitby
UK Spa Association GM, Helena Grzesk, and chair, Adam Chatterley
During a turbulent 2020, the spa and wellness sector banded together as a community to survive and adapt.

This year, the UK Spa Association (UKSA) served as a central voice for the UK industry and launched an invaluable lobbying campaign for reopening, as part of the beauty industry task force with the department for Business, Energy and Industrial Strategy.

Spa Business spoke to UKSA GM, Helena Grzesk, and UKSA chair, Adam Chatterley, to hear their reflections on 2020.

How do you feel the industry has triumphed this year?
Due to COVID-19, the spa and wider beauty industry was forced into the government’s spotlight.

But, while that landed us with a host of challenges and frustrations, it served to catapult us about three years ahead of where we would’ve been in terms of government recognition and understanding of the sector.

As a result, we’ve significantly raised awareness of the sector at government level and helped secure a relationship for the long-term lobbying of the industry.

It's thanks to this hard work and the sector’s incredible professionalism that English spas and beauty business are reopening with no treatment restrictions and full use of sauna and steamrooms across all tiers.

Now, we have a perfect platform to begin to showcase the benefits of our industry and demonstrate that we’re a professional sector that must be taken seriously.

How did 2020 change the industry?
There’s been a heightened appetite for self-care products and experiences, which brings great opportunity for the sector, because as wellness experts we can ‘lead the charge’ in supporting the improvement of physical, emotional and mental health in our communities.

There’s also been an astounding digital shift as spas and suppliers pivoted to adapt in the face of enforced closures.

Is there anything you think the industry could have done better?
There’s a sense of apathy and non-participation within the sector that needs to be addressed.

There are a few too many spas and related businesses that are prepared to sit back and reap the rewards of the UKSA and its stakeholders’ hard work but who aren’t willing to contribute financially or to provide essential survey data to support their sector.

Much of the industry has been collaborative, and as we heard Caroline Nokes, MP, say at Spa Life UK, collaboration is what’s needed – so we must unite to speak as one voice.

It’s time for those comfortably benefitting as observers from the side-lines to step forward and join in.

What advice would you send out to spas for 2021?
All businesses need to have a people-focused culture, look after and nurture your team and be true advocates of wellness.

We have a perfect opportunity to capitalise on wellness, sharing our knowledge and expertise to support our guests to improve their own health and wellbeing, beginning with our own people.

What trends do you think the industry will see in 2021?
Spas will need to embrace a 360-degree holistic approach to wellness, considering mind, body and soul in their offering.

Emotional wellbeing is as important as physical wellbeing, so the sector should try to be as inclusive as possible to enable real lifestyle changes, championing better health for everyone.

The UKSA believes we’ll also continue to see an increase in wellness tech and science-led innovation as consumer demand elevates for non-medical internal and external self-care alternatives.

What do you think spas can learn from 2020?
This is only the beginning of our sector's journey and the lesson we all need to take away is that we should welcome and embrace change.

There have been some truly transformational concepts and ideas implemented across the industry, many of which we might not have witnessed had we not been forced to shake things up and adapt.

We can choose to limit ourselves with our own beliefs, but imagine what we could achieve if we allowed ourselves to dream endless potential.

So, while spas are reviewing the budget costs for 2021, UKSA membership should certainly be part of the core annual budget, and as affordability is at the forefront, we ask everyone to question, can you afford not to?

If you aren’t already a member of your trade association, join now and be part of the change, we are stronger together.
RELATED STORIES
Yvonne Ebdon succeeds Helena Grzesk as UK Spa Association general manager


The UK Spa Association (UKSA) has announced the appointment of Yvonne Ebdon as its new general manager (GM).
Hall of Wellness Awards 2020 shortlist revealed, with nominations for Marc Cohen, Helena Grzesk and Andrew Jacka


The shortlist for the Hall of Wellness Awards (HOW Awards) has been announced, with 110 awards up for grabs, split into six categories – Middle East, Asia, Europe and UK, Oceania, Americas and Africa – plus an additional seven global prizes.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Industry responds as UK parliament mocks wellness and beauty sector


The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter.
MORE NEWS
Fitness and treatments based on local resources identified among the future growth opportunities in wellness tourism
Fitness, medical wellness propositions and spiritual practices and treatments based on local, natural resources are areas with the highest growth potential within wellness tourism.
Heartfelt messages from spa industry 'flourishing in adversity' panel
Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light on an increasingly important area for the global wellness industry.
Sustainable Spa Association finds 33 per cent of spa businesses contribute to UN’s 17 SDGs
According to a recent survey conducted by The Sustainable Spa Association (SSA), just 33 per cent of spa businesses contribute towards the United Nations’ 17 SDG Development Goals (SDGs).
Kempinski buys Resense Spa as shareholders exit
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy.
Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
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