ISPA Conference & Expo
ISPA Conference & Expo
ISPA Conference & Expo
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
02-04 Mar 2024
Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024
Javits Convention Center, New York, United States
20-20 Mar 2024
Virtual, United States
20-22 Mar 2024
The Salil Hotel Riverside, Bangkok, Bangkok, Thailand
21-24 Mar 2024
Fair District, Bologna, Italy
08-09 Apr 2024
St. Martins Spa & Lodge, Frauenkirchen, Austria
14-15 Apr 2024
ExCel, London, United Kingdom
22-24 Apr 2024
Galgorm Resort, York,
l’Orange Bleue to launch 450 new gyms and day spas in next five years
By Frances Marcellin 25 Nov 2022
l’Orange Bleue will expand its gyms and day spas across France, Spain and Italy Credit: Orange Bleue
l’Orange Bleue, intends to open 450 new European gyms and day spas in the next five years to create an 850-strong network
CEO José Nercellas targeting 200-300 in both France and Spain and plans to launch in Italy
Membership numbers are back to 380,000 this year after losing 30 per cent during COVID
Fitness chain is aiming for a €156m turnover in 2022 and 400,000 members in 2023
José Nercellas, CEO of l’Orange Bleue, is planning to open 450 new European gyms and day spas over the next five years to build an estate of 850 sites.

The chain was founded by Thierry Marquer in 1996 – Nercellas came on board earlier this year from the retail industry, having steered successful expansions of French brands, such as Décathlon, Auchan and Okaidi.

With 400 locations in operation in France and new sites opening up at a rate of 50-100 each year, Nercellas estimates rolling out an additional 200-300 locations across France. He is aiming for similar growth across Spain – where there are currently three properties – and is keen to launch into Italy.

The growth strategy will include opening wholly-owned sites, as well as those under contract as licensed operators – most of which will undergo a design revamp over the next few years.

Out of the 400 locations in France only 17 are owned by l’Orange Bleue, the rest operate under a ‘licence de marque’, which is similar to – but not the equivalent of – a franchise agreement. The fee for a ‘licence de marque’ is around €40,000 and contract holders have to create their own company to run the businesses.

“It’s a different approach from a legal point of view as the contract with a partner mainly consists of transferring know-how and giving operational follow up,” clarified Nercellas, in an exclusive interview with HCM. “We have partners running only one facility and others with between five and 10. Around 50 per cent of our partners have more than one. In the future we’d like to have multi-licensee figures of around 70 per cent.”

Around 11 of l’Orange Bleue’s clubs are day spas with a wellness focus, which is another growth area for the company. “Wellness is our new challenge and I think it’s a niche with huge potential,” said Nercellas. “We would like to develop this part of the company, and we’re currently working on the business approach and the concept.”

Fitness and wellness are two different concepts for the fitness chain, each attracting a different consumer demographic. Wellness clubs, which average 350sq m, attract more women aged 35-55 and offer a spa area with sauna, hammam and contrast bathing, as well as some gym machines.

The fitness facilities are frequented by 18-30-year-olds, split evenly between men and women. They are around 650sq m with 20-30 per cent of the space dedicated to group classes – around 50 each week.

For 2022, the chain is back to membership numbers of 380,000, after losing 30 per cent during COVID. Nercellas’ short-term goals are to reach a €156m turnover in 2022 and surpass 400,000 members across all sites in 2023.

Read the full interview with José Nercellas in HCM here.

Sign up for free copies of HCM on digital each month here


News
1 to 12 of 8655 news stories
01 Mar 2024
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland. Hosted from 22-24 April, the competition will draw individual ... More
29 Feb 2024
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries. The deal will be an ... More
29 Feb 2024
Samsung has unveiled a smart ring, packed with innovative technologies to aid health and wellbeing, which will be available later this year. The Galaxy Ring is one of a range of new products unveiled by ... More
28 Feb 2024
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can also reverse the damage. Parkinson’s is currently the ... More
28 Feb 2024
Oman’s Ministry of Housing and Urban Planning (MoHUP) has revealed plans for an ambitious high-altitude mixed-used development project called Omani Mountain Destination (OMD) on Jabal al Akhdar. Situated 2,400m above sea level and 95 miles ... More
27 Feb 2024
Speaking exclusively in the current issue of HCM magazine, Third Space CEO, Colin Waggett, says he is feeling optimistic, as the company gears up to open three clubs this summer. “In terms of optimism, I’m ... More
27 Feb 2024
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life Saving and Swimming Pool & Spa Association to develop a position statement on cold water immersion therapy (CWI). The new ... More
27 Feb 2024
European spa and wellness consultancy bbspa_Group has ventured into the UK market and launched bbspa_UK in collaboration with award-winning spa consultant Kirsty MacCormick. The expansion marks a significant milestone for bbspa as it continues to ... More
26 Feb 2024
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai. Situated within the striking One Za'abeel development (also home to Kerzner’s latest One&Only Resort ), ... More
26 Feb 2024
A new three-floor Espa spa has opened in Tbilisi – the capital city of Georgia – at Marriott's new hotel, Paragraph Freedom Square, A Luxury Collection Hotel, Tbilisi. The spa is situated on the upper ... More
21 Feb 2024
More consumers are realising meditation is beneficial, but many give up because it’s difficult to master the mind. The Muse headset has been designed to tackle this pain point. Via seven sensors attached to a ... More
21 Feb 2024
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination. Launching in 2026, Trojena will be a ... More
     
International SPA Association - iSPA
Oakworks Inc
Company Profile
Oakworks Inc
Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more]
 
MORE PROFILES
Featured Supplier
Countdown begins for World Spa and Wellness 2024 London
The World Spa & Wellness London Convention is back from 3-4 March at ExCeL London and is a fantastic opportunity for spa professionals to network and learn from industry leaders, with lots of chances to develop your business and career. ... more
Spa Supply Solutions
Product news
Eco Resort Network conference to convene in Mauritius this May
Eco Resort Network conference to convene in Mauritius this May
Natural Beauty Expo returns to London in April
Natural Beauty Expo returns to London in April
Amra Skincare announces collaboration with St. Regis Red Sea Resort
Amra Skincare announces collaboration with St. Regis Red Sea Resort
Natura Bissé treatments boost wellbeing by almost 70 per cent finds recent study
Natura Bissé treatments boost wellbeing by almost 70 per cent finds recent study
Book4Time unveils enhanced day and resort pass functionality
Book4Time unveils enhanced day and resort pass functionality
Gharieni Group announces launch of Metawell
Gharieni Group announces launch of Metawell
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024



ISPA Conference & Expo
ISPA Conference & Expo
ISPA Conference & Expo
ISPA Conference & Expo
News   Products   Magazine
NEWS
l’Orange Bleue to launch 450 new gyms and day spas in next five years
POSTED 25 Nov 2022 . BY Frances Marcellin
l’Orange Bleue will expand its gyms and day spas across France, Spain and Italy Credit: Orange Bleue
Credit: Orange Bleue
Wellness is our new challenge and I think it’s a niche with huge potential
– José Nercellas, CEO of l’Orange Bleue
l’Orange Bleue, intends to open 450 new European gyms and day spas in the next five years to create an 850-strong network
CEO José Nercellas targeting 200-300 in both France and Spain and plans to launch in Italy
Membership numbers are back to 380,000 this year after losing 30 per cent during COVID
Fitness chain is aiming for a €156m turnover in 2022 and 400,000 members in 2023
José Nercellas, CEO of l’Orange Bleue, is planning to open 450 new European gyms and day spas over the next five years to build an estate of 850 sites.

The chain was founded by Thierry Marquer in 1996 – Nercellas came on board earlier this year from the retail industry, having steered successful expansions of French brands, such as Décathlon, Auchan and Okaidi.

With 400 locations in operation in France and new sites opening up at a rate of 50-100 each year, Nercellas estimates rolling out an additional 200-300 locations across France. He is aiming for similar growth across Spain – where there are currently three properties – and is keen to launch into Italy.

The growth strategy will include opening wholly-owned sites, as well as those under contract as licensed operators – most of which will undergo a design revamp over the next few years.

Out of the 400 locations in France only 17 are owned by l’Orange Bleue, the rest operate under a ‘licence de marque’, which is similar to – but not the equivalent of – a franchise agreement. The fee for a ‘licence de marque’ is around €40,000 and contract holders have to create their own company to run the businesses.

“It’s a different approach from a legal point of view as the contract with a partner mainly consists of transferring know-how and giving operational follow up,” clarified Nercellas, in an exclusive interview with HCM. “We have partners running only one facility and others with between five and 10. Around 50 per cent of our partners have more than one. In the future we’d like to have multi-licensee figures of around 70 per cent.”

Around 11 of l’Orange Bleue’s clubs are day spas with a wellness focus, which is another growth area for the company. “Wellness is our new challenge and I think it’s a niche with huge potential,” said Nercellas. “We would like to develop this part of the company, and we’re currently working on the business approach and the concept.”

Fitness and wellness are two different concepts for the fitness chain, each attracting a different consumer demographic. Wellness clubs, which average 350sq m, attract more women aged 35-55 and offer a spa area with sauna, hammam and contrast bathing, as well as some gym machines.

The fitness facilities are frequented by 18-30-year-olds, split evenly between men and women. They are around 650sq m with 20-30 per cent of the space dedicated to group classes – around 50 each week.

For 2022, the chain is back to membership numbers of 380,000, after losing 30 per cent during COVID. Nercellas’ short-term goals are to reach a €156m turnover in 2022 and surpass 400,000 members across all sites in 2023.

Read the full interview with José Nercellas in HCM here.

Sign up for free copies of HCM on digital each month here
RELATED STORIES
FEATURE: Profile: José Nercellas


The CEO of l’Orange Bleue talks to Frances Marcellin about its new-style gyms and preparing the company for European expansion
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Mountain wellness retreat to open among US$2.4bn Omani Mountain Destination
Oman’s Ministry of Housing and Urban Planning (MoHUP) has revealed plans for an ambitious high-altitude mixed-used development project called Omani Mountain Destination (OMD) on Jabal al Akhdar.
Third Space gears up to open three new clubs
Speaking exclusively in the current issue of HCM, Third Space CEO, Colin Waggett says he is feeling optimistic, as the company gears up to open three clubs this summer.
Safety guidelines address dangers of cold water immersion
Australian exercise and active health trade body, AUSactive, has partnered with the national Royal Life Saving and Swimming Pool & Spa Association to develop a position statement on cold water immersion therapy (CWI).
+ More news   
 
COMPANY PROFILES
Sothys Paris

Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the com [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS