Nike has joined forces with Netflix to provide Nike Training Club content on the streaming channel
Five programmes will be released on 30 December and the rest will stream in 2023
Overall Netflix and Nike will offer 90 workouts for all fitness levels across HIIT, yoga and strength
Nike Training Club will be accessible to Netflix’s 223m subscribers worldwide in ten languages
Nike has partnered with
Netflix to stream 30 hours of
Nike Training Club (NTC) workouts across all territories in ten languages. The first part of the series will land on 30 December with five training programmes and the rest will land throughout 2023.
They are:
Kickstart Fitness with the Basics (13 episodes);
Two Weeks to a Stronger Core (7 episodes);
Fall in Love with Vinyasa Yoga (6 episodes);
HIIT & Strength with Tara (14 episodes); and
Feel-Good Fitness (6 episodes).
Overall 90 NTC workouts of different lengths, catering for all fitness levels, will be on offer to Netflix’s 223m members worldwide. The workouts will span yoga, strength and high-intensity genres and Nike master trainers
Joe Holder,
Kirsty Godso and
Betina Gozo are among the dozen athletes leading the sessions.
Netflix first launched in Canada in 2010 and since then has expanded into 190 countries. The streaming platform’s strong original programming set it apart from its competitors, but it is also expanding into other areas. Netflix launched a partnership with Headspace in 2020 – also an
NTC collaborator – in the health space. Now it is entering the fitness market with NTC.
Netflix is not the first subscription-based channel to partner with a fitness platform and app. In 2021 Fiit’s
content deal with Sky led to 20 per cent of Fiit users accessing workouts through the Sky Q service. Today it provides more than 600 workouts and targets all fitness levels with classes ranging from HIIT to yoga and strength training.
