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Amanda Al-Masri joins Hilton as vice-president of wellness
By Megan Whitby 19 Jan 2023
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”


News
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24 Mar 2023
St. Regis Hotels & Resorts, part of Marriott International, has opened a new luxury hotel and wellness retreat in Mexico called St. Regis Kanai Resort, Riviera Maya. Built above a natural mangrove reserve, the 143-key ... More
23 Mar 2023
International spa and wellness consultancy bbspa_Group has been appointed by Italian football club Cagliari Calcio to create an urban destination spa inside the club’s upcoming new stadium. Cagliari Arena will open with a 4,000sq m ... More
22 Mar 2023
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries. Called #ExposeAgeism, the movement encourages beauty, spa ... More
21 Mar 2023
Health and wellbeing should be at the heart of all government policymaking according to a new report from UK member of Parliament Kim Leadbeater, who has called for a major transformation in the way the ... More
20 Mar 2023
Hand Picked Hotels (HPH) has launched its new Spa Therapist Apprenticeship programme, working alongside national provider Armonia Training Academy and industry veteran Diane Hey. Designed to attract and nurture future talent, the British hotel group’s ... More
20 Mar 2023
Melvin “Mel” Zuckerman, industry legend and founder of iconic US wellness lifestyle brand Canyon Ranch, has died aged 94 years. Revered as one of the early pioneers of the wellness movement, Zuckerman opened the flagship ... More
17 Mar 2023
Brothers Christian and Sean Mackin are taking touchless therapy a step further by creating one of the first life-sized massage robots. They’re co-founders of tech start-up Massage Robotics and have launched an AI-powered robot, named ... More
17 Mar 2023
Destination wellness resort operator Jayasom has revealed plans to deliver an integrative multigenerational health resort for Amaala – a vast mixed-use tourism destination in Saudi Arabia being developed by Red Sea Global (RSG). Billed as ... More
16 Mar 2023
Luxury wellbeing brand Sensei has promoted Alexandra Walterspiel and Dr Vishal Patel to serve as co-presidents. Walterspiel, who is also chief operating officer in addition to her new role, oversees the business side of Sensei, ... More
14 Mar 2023
Traditional Roman bathing and Greek mythology have inspired the new spa launching at Six Senses' first Italian outpost, Six Senses Rome. Located inside an original 18th-century UNESCO-listed palazzo, the 96-key hotel will open in Rome ... More
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Holistic wellness destination Kamalaya Koh Samui in Thailand has added Kamalaya Connect to its line-up of wellness offerings. The new launch is a digital platform offering an ongoing roster of virtual wellness programmes, bespoke workshops ... More
13 Mar 2023
The Global Wellness Institute (GWI) has penned a new report about the US wellness economy after partnering with the National Academy of Sports Medicine (NASM). Valued at more than US$1.2trn (€1.1trn, £994.3bn), the report names ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
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New St. Regis spa opens suspended above mangrove forest on Mayan Riviera
St. Regis Hotels & Resorts, part of Marriott International, has opened a new luxury hotel and wellness retreat in Mexico called St. Regis Kanai Resort, Riviera Maya.
bbspa_Group to realise urban destination spa inside Sardinian football stadium
International spa and wellness consultancy bbspa_Group has been appointed by Italian football club Cagliari Calcio to create an urban destination spa inside the club’s upcoming new stadium.
Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.
'More productive and happier' – Kim Leadbeater calls for transformation in UK wellbeing policy
Health and wellbeing should be at the heart of all government policymaking according to a new report from UK member of Parliament Kim Leadbeater, who has called for a major transformation in the way the government protects the health and wellbeing of all citizens.
Hand Picked Hotels unveils Spa Therapist Apprenticeship academy partnered with Armonia Training Academy and Diane Hey
Hand Picked Hotels (HPH) has launched its new Spa Therapist Apprenticeship programme, working alongside national provider Armonia Training Academy and industry veteran Diane Hey.
Canyon Ranch announces death of founder Mel Zuckerman
Melvin “Mel” Zuckerman, industry legend and founder of iconic US wellness lifestyle brand Canyon Ranch, has died aged 94 years.
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