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Amanda Al-Masri joins Hilton as vice-president of wellness
By Megan Whitby 19 Jan 2023
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”


News
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26 Sep 2023
The Dorchester Collection’s Parisian outpost, Hôtel Plaza Athénée, has refreshed its Dior spa with new facilities and exclusive wellness programming. Complete with five single treatment rooms, a couple’s treatment room, a sauna and a hammam, ... More
22 Sep 2023
Therme Group has received planning permission to build the UK’s first city-based wellbeing resort, Therme Manchester, after a four-year journey. Planning approval has been granted for the UK’s first city-based wellbeing resort, Therme Manchester, in ... More
21 Sep 2023
Improved mental health is now a stronger motivation for Brits to exercise than staying in shape. More than half of respondents (54 per cent) to a survey of 2,271 people – commissioned by UK Active ... More
20 Sep 2023
The World Health Organization (WHO) has published its first-ever report on the "devastating global impact" of high blood pressure, along with recommendations on the ways to win the race against the condition. The report, called ... More
20 Sep 2023
Wellness travel is one of the fastest-growing tourism segments globally and was most recently valued at US$436 billion (£349.8 billion, €407 billion) by the Global Wellness Institute. In 2022, WeTravel surveyed nearly 200 travel businesses ... More
19 Sep 2023
Soneva will open a new US$40 million (£32.1 million, €37.4 million) resort in the Maldives’ secluded Haa Dhaalu atoll on 10 January 2024. The intimate 14-key resort will be the flagship Soneva Secret property – ... More
18 Sep 2023
European health spa hotel operator Ensana has announced plans to operate its first Bulgarian location this October. Launched in 2019, Ensana manages 27 hotels in the Czech Republic, Hungary, Slovakia, Romania and the UK, many ... More
15 Sep 2023
Samantha Ashton has stepped up to a new role as director of spa UK & Ireland at UK-based global spa and wellbeing brand ESPA. Having worked at ESPA for five years, Ashton initially joined as ... More
14 Sep 2023
Children who take part in organised physical activity or sport over their first two school years, while also having better diets and spending more time reading have more powerful reasoning skills than peers who don't ... More
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Iconic wellness and fitness destination Rancho La Puerta is under new leadership with the appointment of Eliezer Quiñones as new general manager. A hospitality industry veteran with more than two decades of experience, Quiñones will ... More
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Former world number one tennis player Maria Sharapova has entered into a multi-year partnership to become Aman’s first-ever global wellness ambassador. In her new role, the Russian former elite athlete will co-create a series of ... More
12 Sep 2023
US longevity franchise Serotonin Centers has expanded its footprint with a second Florida location in Winter Park. The brand will open three additional private member clubs in Orlando within the next year. Named after the ... More
     
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NEWS
Amanda Al-Masri joins Hilton as vice-president of wellness
POSTED 19 Jan 2023 . BY Megan Whitby
Al-Masri has spent more than 20 years in the spa and wellness industry Credit: Equinox
Spa industry veteran Amanda Al-Masri is heading up Hilton Hotels & Resorts’ wellness division as its new vice-president of wellness.

Al-Masri is a veteran of the hospitality and wellness industries with more than 20 years of experience under her belt. Her expertise spans strategic planning, business development, and concept and brand building, in addition to pre-opening services, finance, design and operations.

Al-Masri’s career has involved roles with major brands including Marriott, One&Only Resorts, Starwood Hotels and Resorts, Kempinski and Capella Hotels. With a Master’s in Hospitality Management from Cornell, she also runs an independent spa and wellness consultancy, Al-Masri Consultancy.

In her previous role, Al-Masri worked for industry recruitment firm and consultancy Hutchinson Consulting as managing director and served as vice-president of spa for high-end health club operator Equinox. In this role, Al-Masri oversaw the overall strategy and execution of more than 90 spas and helped launch Equinox Hotels.

Commenting on her appointment, Al-Masri said: “In my new role, I serve as the wellness strategist across the company’s global portfolio to enhance our current offerings and programmes while also developing new, scalable solutions that meet rapidly evolving consumer expectations.

“To me, delivering wellness in a hotel environment – most effectively and at scale – requires a multi-pronged approach.

“First, reduce the friction of maintaining healthy habits on the road when guests stay with us, whatever that means to them. Then, more broadly, actively explore a wider view of wellness and identify ways in which we can infuse that focus into all of our 19 brands.”

As of 2023, Hilton's portfolio encompasses 7,000 properties spread across 123 countries and territories.

“I’m proud to join a company that is leading the industry and excited to dive in and work with the team to deliver meaningful wellness solutions for our guests,” added Al-Masri.

“Hilton’s unwavering commitment to our guests’ wellbeing is pushing the envelope for the industry by providing new levels of experiences and access worldwide.”
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Dior’s flagship spa at Hôtel Plaza Athénée refreshed with new treatments and facilities
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Therme appoints UK CEO as £250m Therme Manchester gets planning approval
Therme Group has received planning permission to build the UK’s first city-based wellbeing resort, Therme Manchester, after a four-year journey.
Mental health now the 'main motivation for exercise'
Improved mental health is now a stronger motivation for Brits to exercise than staying in shape.
World Health Organization reports on 'devastating impact' of high blood pressure – calls for physical activity to be used as prevention
The World Health Organization (WHO) has published its first-ever report on the "devastating global impact" of high blood pressure, along with recommendations on the ways to win the race against the condition.
Demand for wellness tours and retreats is ramping up reports WeTravel survey
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04-06 Oct 2023

27th European Spas Congress

Karlovy Vary , Czech Republic
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