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Wellness Access Institute launches to improve understanding of and accessibility to wellness |
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By Megan Whitby 30 Jan 2023 |
The not-for-profit was founded by Warren Liu (L) and Greg Macpherson (R) and is based in New South Wales, Australia Credit: WAI
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A new think tank called the Wellness Access Institute (WAI – pronounced why) has launched to help the industry address its biggest problems and drive research-based innovation.
WAI was founded by entrepreneurs Greg Macpherson and Warren Liu after they previously worked together in the preventive health field for supplement brand SRW Cellular Health.
The duo told Forbes they want to create a trusted central resource that not only helps consumers become more informed about wellness but also supports businesses that are bringing genuinely useful products to the market.
WAI also wants to help predict the future of the industry, address the trust deficit in wellness and tackle issues with supply chain quality and speed to market for products.
Its overall goal is to highlight the potential of what a more comprehensive global focus on wellness could achieve.
Main focus areas Education and policy advocacy – The think tank feels the benefits of health and longevity programmes have never been clearer and the costs associated with not applying this knowledge have never been higher, yet governments fail to act. WAI will rank governments on their approach to population wellness and advocate for best practice policy adoption.
Speed and access to the latest innovations – WAI is keenly focused on improving the speed of innovation. It wants to reduce the red tape and obstacles and help get the latest clinically proven science into the hands of everyday people faster at a price they can afford, in a way that's convenient to them.
Trust and transparency – The team wants to investigate how to create a stronger link between science and the wellness consumer. Asking questions like: how might we build enough transparency in the supply chain to the same effect of the ‘farm to table’ movement; or how can we make data superfluid, open and accessible to all?
More sustainable and ethical practices – WAI hopes to build trust by developing standards and certifications that businesses and brands can apply for. This will guarantee the reliability of ingredients, research, provenance and sustainability.
To execute its goals, WAI will partner with researchers, scientists, influencers, entrepreneurs and data analysts.
Liu said: “WAI aims to enforce, advance and advocate the wellness movement to benefit the health of the human race.
“Greg and I realised there are a number of issues in bringing genuine innovation to market due to a lack of platforms, information and support for those that haven’t been through the process before. It's from this realisation that we had the idea to create a solution.”
WAI’s goal is to establish an independent industry body that is funded by the industry it hopes to serve.
Liu and Macpherson are supported by an advisory board made up of eight specialists; from Aubrey Levitt the founder of microbiome startup Postbiotics Plus, to Dr Matt Yousefzadeh who has published over 30 scientific publications to Michael Heinam who has secured patent applications and contracts with leading universities and researchers in over 145 countries.
The duo claim the initial team brings with them a network of thousands of potential collaborators across the globe.
“With our advisory board, we hope to answer the what, why and how of the industry in a way that helps accelerate the wellness movement globally,” said Macpherson.
“Along with solving some of the key industry issues; this advisory board will work on a collective 2030 vision for wellness and support this with the latest scientific research.”
Liu added: “Ultimately, this diverse panel is what makes WAI different. It's no longer just businessmen and scientists trying to create new products to sell. It's an open dialogue and vision-setting agenda involving people at every stage of the journey and starts with making knowledge on the primary factors for wellness accessible to all.”
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News |
1 to 12 of 8379 news stories |
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30 Mar 2023
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30 Mar 2023
A 13-year study by researchers at Harvard University has shown for the first time that the modification of gene expression can lead to cell ageing. For years, mainstream thinking in scientific circles has been that ... More
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29 Mar 2023
Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026. Located in the Mediterranean town of Benahavis ... More
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29 Mar 2023
"I’m a firm believer in retreats and spas but without the skills to deeply relax, they’re of limited value," said Elissa Epel, a leading professor in psychiatry and behavioural medicine. "Despite being physically in paradise ... More
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28 Mar 2023
Swiss longevity clinic Clinique La Prairie (CLP) and luxury London hotel Mandarin Oriental Hyde Park have collaborated to launch all-new wellness programming. Called Regeneration experiences, the two new journeys feature longevity protocols and nutraceuticals to ... More
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27 Mar 2023
Hospitality giant Accor has added a new midscale brand, The Handwritten Collection, to its global portfolio. Accor already has over 110 Handwritten leads globally – many of which will include spa and wellness amenities – ... More
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24 Mar 2023
St. Regis Hotels & Resorts, part of Marriott International, has opened a new luxury hotel and wellness retreat in Mexico called St. Regis Kanai Resort, Riviera Maya. Built above a natural mangrove reserve, the 143-key ... More
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23 Mar 2023
International spa and wellness consultancy bbspa_Group has been appointed by Italian football club Cagliari Calcio to create an urban destination spa inside the club’s upcoming new stadium. Cagliari Arena will open with a 4,000sq m ... More
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22 Mar 2023
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries. Called #ExposeAgeism, the movement encourages beauty, spa ... More
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21 Mar 2023
Health and wellbeing should be at the heart of all government policymaking according to a new report from UK member of Parliament Kim Leadbeater, who has called for a major transformation in the way the ... More
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20 Mar 2023
Hand Picked Hotels (HPH) has launched its new Spa Therapist Apprenticeship programme, working alongside national provider Armonia Training Academy and industry veteran Diane Hey. Designed to attract and nurture future talent, the British hotel group’s ... More
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20 Mar 2023
Melvin “Mel” Zuckerman, industry legend and founder of iconic US wellness lifestyle brand Canyon Ranch, has died aged 94 years. Revered as one of the early pioneers of the wellness movement, Zuckerman opened the flagship ... More
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Sothys Paris |
Founded in 1946, Sothys is owned by the
Mas family. Chief executive Christian Mas
oversees the
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