11-14 Jun 2023
Le Meridien Lav,
Split,
Croatia
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12-15 Jun 2023
Raffles City Convention Centre,
Singapore
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02-04 Jul 2023
Cotswolds Water Park Hotel ,
South Cerney,
United Kingdom
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11-12 Sep 2023
The Hyatt Regency in Indianapolis, IN. ,
Lake Buena Vista,
United States
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01-02 Oct 2023
Olympia Exhibition Centre,
London,
United Kingdom
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24-26 Oct 2023
IMPACT Exhibition Centre,
Thailand
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24-27 Oct 2023
Palmaïa, The House of Aia,
Playacar, Playa del Carmen,
Mexico
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05-08 Nov 2023
Four Seasons Hotel Westlake Village,
United States
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Massage Heights experiences historic revenue growth |
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By Megan Whitby 06 Feb 2023 |
Massage Heights has recently partnered with franchise development company FranDevCo Credit: Unsplash/Toa Heftiba
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North American spa franchise Massage Heights has reported record-breaking revenues and peak company average unit volume (AUV) performance for the past year. “As stress levels continue to rise, and the medical community increasingly embraces the benefits of massage therapy, Massage Heights has provided over 1.4 million therapeutic services to members and guests,” said Susan Boresow, company president and CEO.
"The wellness and self-care routines that have developed over the past few years remain a priority for consumers".
With 115 locations throughout the US and Canada, Massage Heights is a 19-year-old company with a menu providing massages, facials and aromatherapy treatments as well as add-on services (including cupping, hot stone therapy, HydraFacial and scrubs). Massage services account for 85 per cent of its business.
Boresow noted the brand is working to expand its offering, including the development of new massage elevations and facial services designed to benefit franchisees, members, guests and team members at its locations. “Innovation of services and products will remain critical for future growth as personalisation and customisation increases,” said CG Funk, senior vice president of culture and industry relations.
“In order for this to happen successfully, we’ll remain hyper-focused on expanding the resources and tools that franchisees need to support culture, recruitment and retention efforts.” Leadership promotions and new hires To set a foundation for its next growth phase, Massage Heights recently invested in strengthening its leadership team: • Russell Hoff – promoted to chief operating officer. • Ashley Schuetz – (previously vice president of marketing) returned in December of 2022 and became chief marketing officer. • Ginger McNab – chief financial officer. • Elena Villaseñor Sullivan – general counsel. • Jennifer Fredette – director of skin care services. Franchise system growth “With all pieces firmly in place – including a clear company vision and culture, a solid therapist recruitment strategy, introduction of new products and service offerings and high-level leaders spearheading the charge – Massage Heights is now in a prime position for the next phase of franchise system growth,” said Boresow. To allow the management team to stay focused on franchisee support and guest experience, Massage Heights recently partnered with franchise development company FranDevCo.
Through the partnership, the brand has already started building a pipeline of qualified candidates interested in diversifying their portfolio with the addition of Massage Heights franchises.
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1 to 12 of 8430 news stories |
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07 Jun 2023
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Hilton Hotels & Resorts will expand its luxury Conrad Hotels & Resorts brand with a new resort and luxury spa in Orlando, Florida, by the end of the year. Named Conrad Orlando, the 433-key property ... More
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05 Jun 2023
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02 Jun 2023
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02 Jun 2023
Austria’s five-star alpine wellness retreat Hotel Krallerhof has been updated with a new nature-centric glass-fronted spa, Atmosphere by Krallerhof. Embedded in the slopes of the Asitz mountain, the five-star Salzburger hotel’s new adults-only wellness facility ... More
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01 Jun 2023
JW Marriott has branched into the luxury safari segment with a wellness-forward retreat property in one of Africa's most renowned wildlife and wilderness conservation regions. Sitting within Southwestern Kenya’s Masai Mara National Reserve, JW Marriott ... More
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01 Jun 2023
Global online architecture platform Architizer has spotlighted innovative spa and wellness architecture concepts around the world as part of its 11th Annual Architizer A+Awards. Founded on the premise of democratising architecture, the annual A+Awards honour ... More
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31 May 2023
Industry event Spa Life UK is back for 2023 from 2-4 July at the De Vere Cotswold Water Park Hotel, in South Cerney. The annual event is organised to equip attendees with valuable insights, educational ... More
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30 May 2023
Iconic Texas hotel and wellness destination Texas The Houstonian Hotel, Club & Spa has announced the appointment of Kelleye Martin as the new director of its Trellis Spa. With more than 25 years of experience ... More
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26 May 2023
Just in time for the 2023 Cannes Film Festival, premium beachside hotel The Carlton Cannes in Cannes, France, has opened its brand new spa and fitness centre, Le C Club. The 900sq m wellness centre ... More
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25 May 2023
Hospitality consulting and intelligence firm HVS* has appointed Peter Anderson as a managing director and wellness practice leader within the Americas region. Rod Clough, president of HVS Americas, commented: “We’re delighted to have Peter join ... More
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24 May 2023
Revenues at wellness hotels rose sharply in 2022 as demand rebounded, despite economic and geopolitical difficulties. Hotels with wellness offerings also experienced strong TRevPAR (total revenue per available room) growth in 2022 as markets benefited ... More
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