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Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
By Megan Whitby 22 Mar 2023
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry Credit: Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.


News
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08 Dec 2023
London has gained a substantial new urban spa in Belgravia following The Peninsula London’s grand unveiling of its subterranean Spa & Wellness Centre. Located beneath the new 190-room Peninsula London hotel, the facility’s opening marks ... More
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Global mindful movement specialist Sanctum will debut in the US in 2024 thanks to a new year-long partnership with Auberge Resorts Collection. Practised with headphones and a curated playlist, Sanctum’s signature workout combines modern fitness, ... More
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Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it can take inputs in text, code, audio, image and video, making it far more powerful ... More
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An Independent Commission for Healthier Working Lives, supported by the Health Foundation, is being established to investigate the issue of declining health in the UK workforce and recommend action that can be taken by both ... More
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Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital Partners and Innovate Partners. The move marks the company's first foray into the weight management market and responds to the increasing ... More
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Arch Amenities Group (AAG)* has branched into Canada with the acquisition of Personal Best Health and Performance, a Canadian leader in corporate wellness services. Personal Best, based in Palgrave, Ontario, provides consultative and management services ... More
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At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry. In an ... More
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Spas from nine regions across the UK, from Scotland to the West Country, have won accolades in the Regional Good Spa Guide (GSG) Awards 2023. GSG unveiled the results of its eighth annual regional awards ... More
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Luxury hotel and spa operator Mandarin Oriental’s second London hotel will launch next January with a brand new spa designed as a boutique sister location to its flagship UK spa at Mandarin Oriental Hyde Park. ... More
     
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Fashionizer Spa
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NEWS
Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
POSTED 22 Mar 2023 . BY Megan Whitby
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry Credit: Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.
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An Independent Commission for Healthier Working Lives, supported by the Health Foundation, is being established to investigate the issue of declining health in the UK workforce and recommend action that can be taken by both the government and employers.
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A new rooftop spa area has been added to modern alpine escape Das Central in the heart of Sölden, high in the Austrian Alps, to refresh the property’s wellness offering.
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