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Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
By Megan Whitby 22 Mar 2023
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry Credit: Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.


News
1 to 12 of 8430 news stories
07 Jun 2023
Sustainability-focused trade association GSN Planet has launched a new training programme to educate spa professionals about environmentally conscious spa management. Now accessible on the GSN Planet website, the Sustainable Spa Practitioner course provides wellness practitioners ... More
06 Jun 2023
Hilton Hotels & Resorts will expand its luxury Conrad Hotels & Resorts brand with a new resort and luxury spa in Orlando, Florida, by the end of the year. Named Conrad Orlando, the 433-key property ... More
05 Jun 2023
Cape of Senses, Lake Garda’s upcoming five-star, adult-only spa hideaway, is due to open its doors in South Tyrol on 8 July 2023. Situated 200 metres above Lake Garda on the east side, the Torri ... More
02 Jun 2023
Lifestyle brand Equinox has told HCM it plans to fight a ruling by the US courts that it must pay pay US$11.25m to a former employee who claimed she was discriminated against due to race, ... More
02 Jun 2023
Austria’s five-star alpine wellness retreat Hotel Krallerhof has been updated with a new nature-centric glass-fronted spa, Atmosphere by Krallerhof. Embedded in the slopes of the Asitz mountain, the five-star Salzburger hotel’s new adults-only wellness facility ... More
01 Jun 2023
JW Marriott has branched into the luxury safari segment with a wellness-forward retreat property in one of Africa's most renowned wildlife and wilderness conservation regions. Sitting within Southwestern Kenya’s Masai Mara National Reserve, JW Marriott ... More
01 Jun 2023
Global online architecture platform Architizer has spotlighted innovative spa and wellness architecture concepts around the world as part of its 11th Annual Architizer A+Awards. Founded on the premise of democratising architecture, the annual A+Awards honour ... More
31 May 2023
Industry event Spa Life UK is back for 2023 from 2-4 July at the De Vere Cotswold Water Park Hotel, in South Cerney. The annual event is organised to equip attendees with valuable insights, educational ... More
30 May 2023
Iconic Texas hotel and wellness destination Texas The Houstonian Hotel, Club & Spa has announced the appointment of Kelleye Martin as the new director of its Trellis Spa. With more than 25 years of experience ... More
26 May 2023
Just in time for the 2023 Cannes Film Festival, premium beachside hotel The Carlton Cannes in Cannes, France, has opened its brand new spa and fitness centre, Le C Club. The 900sq m wellness centre ... More
25 May 2023
Hospitality consulting and intelligence firm HVS* has appointed Peter Anderson as a managing director and wellness practice leader within the Americas region. Rod Clough, president of HVS Americas, commented: “We’re delighted to have Peter join ... More
24 May 2023
Revenues at wellness hotels rose sharply in 2022 as demand rebounded, despite economic and geopolitical difficulties. Hotels with wellness offerings also experienced strong TRevPAR (total revenue per available room) growth in 2022 as markets benefited ... More
     
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Living Earth Crafts
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News   Products   Magazine
NEWS
Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
POSTED 22 Mar 2023 . BY Megan Whitby
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry Credit: Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.
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MORE NEWS
GSN Planet launches Sustainable Spa Practitioner Course
Sustainabiilty-focused trade association GSN Planet has launched a new training programme to educate spa professionals about environmentally conscious spa management.
Florida’s natural springs inspire new Conrad Spa oasis opening at billion-dollar Orlando mega-resort
Hilton Hotels & Resorts will expand its luxury Conrad Hotels & Resorts brand with a new resort and luxury spa in Orlando, Florida, by the end of the year.
Cape of Senses spa hideaway opening on shores of Lake Garda this July
Cape of Senses, Lake Garda’s upcoming five-star, adult-only spa hideaway, is due to open its doors in South Tyrol on 8 July 2023.
Equinox tells HCM it plans to fight $11.25m race discrimination ruling
Lifestyle brand Equinox has told HCM it plans to fight a ruling by the US courts that it must pay pay US$11.25m to a former employee who claimed she was discriminated against due to her race and gender, saying it "vehemently disagrees with the jury’s finding".
Hadi Teherani-designed alpine nature spa opens at Hotel Krallerhof in Austria
Austria’s five-star alpine wellness retreat Hotel Krallerhof has been updated with a new nature- centric glass-fronted spa, Atmosphere by Krallerhof.
Wellness gets wild as JW Marriott safari retreat opens in Masai Mara National Reserve
JW Marriott has branched into the luxury safari segment with a wellness-forward retreat property in one of Africa's most renowned wildlife and wilderness conservation regions.
+ More news   
 
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Dröm UK specialises in the design and installation of luxury, bespoke spa and thermal wellbeing area [more...]
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Le Meridien Lav, Split, Croatia
12-15 Jun 2023

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Raffles City Convention Centre, Singapore
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