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NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
By Tom Walker 23 May 2023
there were between 195 and 375 million 'mountain tourists' in 2019 Credit: Shutterstock.com/Nejron Photo
Mountain tourism represents up to 16 per cent of all international tourist arrivals worldwide
In 2019 alone, there were between 195 and 375 million "mountain tourists"
The figure comes from a report by the World Tourism Organization (UNWTO)
The first of its kind report was compiled to tackle the lack of mountain tourism-related data
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.

The figure comes from a report, by the World Tourism Organization (UNWTO), which shows that, in 2019 alone, there were between 195 and 375 million "mountain tourists".

The report, Understanding and Quantifying Mountain Tourism, is the first of its kind and was compiled to tackle the lack of mountain tourism-related data.

Mountains are home to around 1.1 billion people, some of them among the poorest and most isolated in the world.

Mountain tourism has the potential to boost the incomes of these local communities and help preserve their natural resources and culture – but the scarcity of data has made it difficult to assess the economic, social and environmental impacts of this important segment.

According to UNWTO, measuring the volume of visitors to mountains represents the first "vital step" towards unlocking the potential of the sector.

UNWTO secretary-general, Zurab Pololikashvili, said: "With the right data, we can better control the dispersal of visitor flows, support adequate planning, improve knowledge on visitor patterns, build sustainable products in line with consumer needs, and create suitable policies that will foster sustainable development and make sure tourism activities benefit local communities."

The report calls for concerted work to help raise awareness of the socio-economic importance of tourism in mountains and targeted policies to create jobs, support small and medium sized businesses and attract green investments in infrastructure and the digitalisation of tourism services.

Based around research carried out in 46 countries, it also shows that generating economic benefits, creating opportunities for local communities and developing sustainable products are the main motivations for mountain tourism development.

The sustainable development of mountain tourism was also identified as a means to help to spread tourism flows, tackle seasonality and complement existing tourist offerings.

To read the full report, click here.


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SpaSoft by Jonas Hospitality
SpaSoft by Jonas Hospitality
SpaSoft by Jonas Hospitality
SpaSoft by Jonas Hospitality
News   Products   Magazine
NEWS
NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
POSTED 23 May 2023 . BY Tom Walker
there were between 195 and 375 million 'mountain tourists' in 2019 Credit: Shutterstock.com/Nejron Photo
Mountain tourism represents up to 16 per cent of all international tourist arrivals worldwide
In 2019 alone, there were between 195 and 375 million "mountain tourists"
The figure comes from a report by the World Tourism Organization (UNWTO)
The first of its kind report was compiled to tackle the lack of mountain tourism-related data
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.

The figure comes from a report, by the World Tourism Organization (UNWTO), which shows that, in 2019 alone, there were between 195 and 375 million "mountain tourists".

The report, Understanding and Quantifying Mountain Tourism, is the first of its kind and was compiled to tackle the lack of mountain tourism-related data.

Mountains are home to around 1.1 billion people, some of them among the poorest and most isolated in the world.

Mountain tourism has the potential to boost the incomes of these local communities and help preserve their natural resources and culture – but the scarcity of data has made it difficult to assess the economic, social and environmental impacts of this important segment.

According to UNWTO, measuring the volume of visitors to mountains represents the first "vital step" towards unlocking the potential of the sector.

UNWTO secretary-general, Zurab Pololikashvili, said: "With the right data, we can better control the dispersal of visitor flows, support adequate planning, improve knowledge on visitor patterns, build sustainable products in line with consumer needs, and create suitable policies that will foster sustainable development and make sure tourism activities benefit local communities."

The report calls for concerted work to help raise awareness of the socio-economic importance of tourism in mountains and targeted policies to create jobs, support small and medium sized businesses and attract green investments in infrastructure and the digitalisation of tourism services.

Based around research carried out in 46 countries, it also shows that generating economic benefits, creating opportunities for local communities and developing sustainable products are the main motivations for mountain tourism development.

The sustainable development of mountain tourism was also identified as a means to help to spread tourism flows, tackle seasonality and complement existing tourist offerings.

To read the full report, click here.
MORE NEWS
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Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia. The venture is part of the ambitious US$500 billion (€462.7 billion, £396 billion) Neom* giga- project.
La Maviglia resort and medi-spa opening in Puglia in 2027, designed by Oppenheim Architecture
Plans have been unveiled for La Maviglia, a new luxury resort and expansive medi-spa set to open in Italy's Puglia region, renowned for its Primitivo wine, in 2027.
Auberge Resorts to land in London in 2025 with two-floor spa inspired by Roman bathing
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment group Reuben Brothers.
Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo.
New study uncovers hidden wellness market segments
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
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