Spa Supply Solutions
Spa Supply Solutions
Spa Supply Solutions
 
EMPLOYERS: POST A JOB
Free ezines & magazines
News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
08-11 Jan 2024
Murrieta Hot Springs, United States
25-28 Jan 2024
Carrousel du Louvre, Paris, France
06-08 Feb 2024
Coventry Building Society Arena, Coventry, United Kingdom
02-04 Mar 2024
Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024
Javits Convention Center, New York City, United States
20-20 Mar 2024
Virtual, United States
21-24 Mar 2024
Fair District, Bologna, Italy
08-09 Apr 2024
St. Martins Spa & Lodge, Frauenkirchen, Austria
Good Spa Guide survey investigates spa-goers' changing attitudes and behaviour
By Megan Whitby 06 Jul 2023
Eighty per cent of survey respondents said a couple’s treatment room wasn’t a priority for them when booking a spa Credit: Shutterstock/Peakstock
The Good Spa Guide (GSG) has revealed the findings from its latest consumer survey called the State of Spa Report 2023.

Based on feedback from 8,827 UK respondents (almost 90 per cent of which were female), the survey looked to study the behaviour and opinions of spa-goers.

Spa Business has rounded up the report’s key findings.

Cost
Respondents were first asked about whether they would spend less, more or about the same when booking a spa day in the current economic climate.

Sixty-eight per cent said they’d spend the same and 26 per cent said they'd spend less. Meanwhile, only four per cent said they’re not going to spas at the moment and the remaining two per cent said they would spend more.

GSG asked respondents the same question about a spa break and found a similar response.

Nearly two-thirds (63 per cent) would spend the same on a spa break, 29 per cent said they’d spend less, four per cent said they'd spend more and five per cent said they’re not going to spas right now.

What matters most?
Thermal rooms were deemed the most important factor when booking a spa (58 per cent), followed by the right treatment selection (13 per cent), relaxation rooms (10 per cent), outdoor spa space (10 per cent) and a pool (six per cent).

Across all age groups, the majority of consumers (47 per cent) indicated that wellness options – such as holistic treatments and mindfulness classes – weren't a main priority when booking spa trips.

Only four per cent of respondents said they “wouldn’t book a spa unless there are wellness options”.

Changing priorities
The majority of consumers (80 per cent) said a couple’s treatment room wasn’t a priority for them when booking time at a spa.

Forty-five per cent of people stated they preferred to arrive at a time that suits them rather than have the spa provide an arrival time while 53 per cent said they were happy for the spa to offer an arrival time.

Thirty per cent of respondents said they also still consider Covid safety measures when visiting a spa.

In addition, most people (59 per cent) wanted traditional gendered changing rooms, 35 per cent wanted individual changing rooms and three per cent wanted unisex changing rooms.

Sustainability
GSG asked respondents about how much sustainability matters to them when booking time at a spa. Surprisingly, only 42 per cent said that it mattered to them “a little - it’s nice to have but I don’t actively look at sustainability”.

Only five per cent said it matters so much they “wouldn’t consider booking a spa unless it had great eco-credentials”.

Consumer confidence
More than two-thirds of respondents (70 per cent) said they were confident a spa would treat them well in any situation.

However, 18 per cent said they're worried about going to a spa because they didn’t feel body confident. A further nine per cent said they’re concerned because of another reason – these included pregnancy, disabilities, cancer and major illness, as well as gender and sexuality.

“The best news within this report is that two-thirds of people expect to pay the same or more for their spa time despite the current economic climate, this is really heartening in a time of financial instability,” concluded Caitlin Dalton, GSG director, speaking exclusively to Spa Business.

“However, the more surprising news comes from the wellness and sustainability sections. Both are key to the spa industry but aren’t so keenly felt by spa-goers with most consumers saying they’re nice to have, but not part of their booking decisions.”


News
1 to 12 of 8576 news stories
08 Dec 2023
London has gained a substantial new urban spa in Belgravia following The Peninsula London’s grand unveiling of its subterranean Spa & Wellness Centre. Located beneath the new 190-room Peninsula London hotel, the facility’s opening marks ... More
07 Dec 2023
Global mindful movement specialist Sanctum will debut in the US in 2024 thanks to a new year-long partnership with Auberge Resorts Collection. Practised with headphones and a curated playlist, Sanctum’s signature workout combines modern fitness, ... More
06 Dec 2023
Google has just released Gemini, a new multimodal AI which is being billed as a "ChatGPT Killer". Unlike ChatGPT, it can take inputs in text, code, audio, image and video, making it far more powerful ... More
06 Dec 2023
An Independent Commission for Healthier Working Lives, supported by the Health Foundation, is being established to investigate the issue of declining health in the UK workforce and recommend action that can be taken by both ... More
04 Dec 2023
Gibbon Slacklines has announced the launch of the SlackFit, a series of playful group workout programmes that focus on core strength and balance. Founded by Robert Kaeding, Gibbon Slacklines has been instrumental in popularising the ... More
04 Dec 2023
Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital Partners and Innovate Partners. The move marks the company's first foray into the weight management market and responds to the increasing ... More
01 Dec 2023
A new rooftop spa has been added to modern alpine escape Das Central in the heart of Sölden, high in the Austrian Alps, to refresh the property’s wellness offering. The new Summit Spa has been ... More
30 Nov 2023
UK-based retailer, John Lewis, is launching a service which will enable customers to be proactive about managing their health, while also getting advice about exercise and nutrition. The company, which already offers access to opticians ... More
29 Nov 2023
Arch Amenities Group (AAG)* has branched into Canada with the acquisition of Personal Best Health and Performance, a Canadian leader in corporate wellness services. Personal Best, based in Palgrave, Ontario, provides consultative and management services ... More
28 Nov 2023
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry. In an ... More
27 Nov 2023
Spas from nine regions across the UK, from Scotland to the West Country, have won accolades in the Regional Good Spa Guide (GSG) Awards 2023. GSG unveiled the results of its eighth annual regional awards ... More
24 Nov 2023
Luxury hotel and spa operator Mandarin Oriental’s second London hotel will launch next January with a brand new spa designed as a boutique sister location to its flagship UK spa at Mandarin Oriental Hyde Park. ... More
     
International SPA Association - iSPA
SpaSoft
Company Profile
We Work Well Inc
In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work [more]
 
MORE PROFILES
Featured Supplier
Biologique Recherche introduces Masque Caviar Vert
Biologique Recherche was founded by a family of passionate skincare experts. Today, it is managed by Rupert Schmid and Pierre-Louis Delapalme, while Philippe Allouche, son of founders Yvan and Josette Allouche, leads the Research & Development team. ... more
Swissline
Product news
Biologique Recherche rolls out new Cleansing Milks to suit every Skin Instant
Biologique Recherche rolls out new Cleansing Milks to suit every Skin Instant
Klafs acquired by Kohler from Egeria Group
Klafs acquired by Kohler from Egeria Group
Gharieni and Yon-Ka Paris team up to set new standards in the wellness industry
Gharieni and Yon-Ka Paris team up to set new standards in the wellness industry
Fashionizer Spa creates a seamless customer experience for clients far and wide
Fashionizer Spa creates a seamless customer experience for clients far and wide
Subtle Energies’ unveils new bioactive aesthetic line
Subtle Energies’ unveils new bioactive aesthetic line
Dynamic 2024 ISPA Conference Power Session keynotes unveiled
Dynamic 2024 ISPA Conference Power Session keynotes unveiled
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023



Spa Supply Solutions
Spa Supply Solutions
Spa Supply Solutions
Spa Supply Solutions
News   Products   Magazine
NEWS
Good Spa Guide survey investigates spa-goers' changing attitudes and behaviour
POSTED 06 Jul 2023 . BY Megan Whitby
Eighty per cent of survey respondents said a couple’s treatment room wasn’t a priority for them when booking a spa Credit: Shutterstock/Peakstock
Credit: Good Spa Guide
Many respondents expected to pay the same or more for their spa time despite the current economic climate – this is really heartening in a time of financial instability
– Caitlin Dalton
The Good Spa Guide (GSG) has revealed the findings from its latest consumer survey called the State of Spa Report 2023.

Based on feedback from 8,827 UK respondents (almost 90 per cent of which were female), the survey looked to study the behaviour and opinions of spa-goers.

Spa Business has rounded up the report’s key findings.

Cost
Respondents were first asked about whether they would spend less, more or about the same when booking a spa day in the current economic climate.

Sixty-eight per cent said they’d spend the same and 26 per cent said they'd spend less. Meanwhile, only four per cent said they’re not going to spas at the moment and the remaining two per cent said they would spend more.

GSG asked respondents the same question about a spa break and found a similar response.

Nearly two-thirds (63 per cent) would spend the same on a spa break, 29 per cent said they’d spend less, four per cent said they'd spend more and five per cent said they’re not going to spas right now.

What matters most?
Thermal rooms were deemed the most important factor when booking a spa (58 per cent), followed by the right treatment selection (13 per cent), relaxation rooms (10 per cent), outdoor spa space (10 per cent) and a pool (six per cent).

Across all age groups, the majority of consumers (47 per cent) indicated that wellness options – such as holistic treatments and mindfulness classes – weren't a main priority when booking spa trips.

Only four per cent of respondents said they “wouldn’t book a spa unless there are wellness options”.

Changing priorities
The majority of consumers (80 per cent) said a couple’s treatment room wasn’t a priority for them when booking time at a spa.

Forty-five per cent of people stated they preferred to arrive at a time that suits them rather than have the spa provide an arrival time while 53 per cent said they were happy for the spa to offer an arrival time.

Thirty per cent of respondents said they also still consider Covid safety measures when visiting a spa.

In addition, most people (59 per cent) wanted traditional gendered changing rooms, 35 per cent wanted individual changing rooms and three per cent wanted unisex changing rooms.

Sustainability
GSG asked respondents about how much sustainability matters to them when booking time at a spa. Surprisingly, only 42 per cent said that it mattered to them “a little - it’s nice to have but I don’t actively look at sustainability”.

Only five per cent said it matters so much they “wouldn’t consider booking a spa unless it had great eco-credentials”.

Consumer confidence
More than two-thirds of respondents (70 per cent) said they were confident a spa would treat them well in any situation.

However, 18 per cent said they're worried about going to a spa because they didn’t feel body confident. A further nine per cent said they’re concerned because of another reason – these included pregnancy, disabilities, cancer and major illness, as well as gender and sexuality.

“The best news within this report is that two-thirds of people expect to pay the same or more for their spa time despite the current economic climate, this is really heartening in a time of financial instability,” concluded Caitlin Dalton, GSG director, speaking exclusively to Spa Business.

“However, the more surprising news comes from the wellness and sustainability sections. Both are key to the spa industry but aren’t so keenly felt by spa-goers with most consumers saying they’re nice to have, but not part of their booking decisions.”
RELATED STORIES
Best British spas crowned as Good Spa Guide reveals 2023 awards winners


The Good Spa Guide has unveiled the results of its 14th annual awards this evening (3 July) at Spa Life UK’s annual two-day conference in the Cotswolds, UK.
MORE NEWS
Auberge Resorts channels mindful movement for 2024 with exclusive Sanctum retreats
Global mindful movement specialist Sanctum will debut in the US in 2024 thanks to a new year-long partnership with Auberge Resorts Collection.
Google launches Gemini AI – its ChatGPT killer
Google has just released Gemini, a new AI which is being billed as a "ChatGPT Killer".
Workplace wellness – Health Foundation addresses growing crisis with creation of independent commission
An Independent Commission for Healthier Working Lives, supported by the Health Foundation, is being established to investigate the issue of declining health in the UK workforce and recommend action that can be taken by both the government and employers.
Gibbon Slacklines launches SlackFit programme to offer fresh option for group exercise
Gibbon Slacklines has announced the launch of the SlackFit, a series of playful group workout programmes that focus on core strength and balance.
Xponential snaps up 11th brand – move into metabolic health with the acquisition of Lindora
Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital Partners and Innovate Partners.
Das Central, Sölden’s new rooftop spa area connects guests with the outdoors
A new rooftop spa area has been added to modern alpine escape Das Central in the heart of Sölden, high in the Austrian Alps, to refresh the property’s wellness offering.
+ More news   
 
COMPANY PROFILES
KLAFS GmbH

Founded in 1928, KLAFS is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

08-11 Jan 2024

Hot Springs Connection Conference

Murrieta Hot Springs, United States
25-28 Jan 2024

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS