Book4Time
Book4Time
Book4Time
 
EMPLOYERS: POST A JOB
Free ezines & magazines
Jobs News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
LATEST JOBS
STAR JOB
Chief Executive
Pendle Leisure Trust
SALARY: £Competitive + fabulous benefits package
LOCATION: Nelson, UK
MORE JOBS
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
22-22 Jun 2024
Worldwide,
22-24 Jun 2024
Las Vegas Convention Center, Las Vegas, United States
22-24 Jun 2024
Las Vegas Convention Center, Las Vegas, United States
23-25 Jun 2024
The Old Thorns Hotel & Resort, Liphook, United Kingdom
08-10 Jul 2024
The Global Ambassador , Phoenix, United States
17-17 Jul 2024
Pennyhill Park , Bagshot, United Kingdom
28-29 Jul 2024
Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Research finds American men exercise more for libido and sexual endurance than women
By Kath Hudson 13 Dec 2023
Gen Z use exercise to boost mental health Credit: Shutterstock/Jacob Lund
Peloton has released a new research study of 4,000 US consumers
Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health
Younger generations are more likely to work out in gyms, while older generations prefer outdoors
More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool
American men are more than twice as likely as women to increase exercise frequency in order to increase libido (20 per cent vs 10 per cent,) as well as their sexual endurance (23 per cent vs 10 per cent), according to a new research report from Peloton.

Peloton, conducted the online survey in September and questioned just over 4,000 Americans of different ethnicities to understand their challenges and motivators to exercise.

Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health – including better sleep and mood, decreased stress, improved focus and concentration. Gen Z – which has particularly suffered with loneliness since the start of the pandemic – finds this aspect of exercise especially important.

The prospect of better physical health is still important, with 90 per cent saying this was a key motivation. Data shows that getting fit makes people feel better mentally, which in turn makes them feel better physically.

Fitness happens in multiple locations, with Peloton finding home is the most popular on average (51 per cent), followed by the gym and studios (48 per cent), outdoors (39 per cent) and sports (8 per cent), although these are cumulative results and the report says the majority of people do all of them to varying degrees.

Digging into the numbers, the report shows younger generations of US consumers are more likely to work out in gyms (58 per cent of Gen Z and 42 per cent of Millennials vs 29 per cent of Gen X and 16 per cent of Baby Boomers) or at home (45 per cent of Gen Z and 43 per cent of Millennials vs 39 per cent of Gen X and 24 per cent of Baby Boomers), while older generations are more likely to exercise outdoors (56 per cent of Baby Boomers, 49 per cent of Gen X, and 44 per cent of Millennials vs. 29 per cent of Gen Z).

Time of day relates to age when it comes to exercise, as you would expect.

Baby Boomers, many of whom are retired or part-time working – prefer 9.00am - 11.00am. Gen X choose 5.00pm to 8.00pm, Millennials before and after work – ie before 9.00am and then 5.00pm - 8.00pm and Gen Z like their lie-in, so choose 5.00pm to 8.00pm.

It seems the pandemic habit of taking a walk has endured, with 65 per cent, across all generations, reporting they incorporate walking into their routines.

More than half (54 per cent) said they feel overwhelmed by the amount of fitness information available, which can lead to confusion. The younger generations are more likely than Gen X and boomers to turn to social media (47 per cent of Gen Z; 44 per cent of Gen Y) while 36 per cent of respondents still turn to family and friends first.

Those who exercise less frequently are most likely to feel inundated.

Thirty five per cent use tech such as apps and wearables to improve their fitness. More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool.

Looking at inclusion there are positive signs and while the report acknowledges that the US fitness industry still has work to do, 88 per cent of Black/African Americans, 88 per cent of Hispanic/Latinx and 91 per cent of White Americans believe the sector is “getting more inclusive." Peloton says this is "a positive finding that brings benefit to them and their physical and mental health, their communities and to society."

Nearly six in 10 respondents (58 per cent) believe fitness companies and brands have a responsibility to address barriers to inclusiveness, a similar percentage (65 per cent) of people feel fitness brands and companies are, in fact, listening to and taking into account the opinions and needs of “people with my background,” with younger generations agreeing more (Gen Z: 71 per cent, Millennials: 78 per cent) than older generations (Gen X: 62 per cent, Baby Boomers: 50 per cent).

Among Black/African American and Hispanic/Latinx populations, 89 per cent of Black/African American and 90 per cent of Hispanic/Latinx say they're motivated by "the promise of better physical health", while 94 per cent of Black/African American and 95 per cent Hispanic/Latinx populations say they're motivated by "the promise of better mental health".

Comparatively,  90 per cent of White Americans are motivated to engage in fitness due to physical health, while 93 per cent are motivated by mental health.

Peloton published its Q3 results last month, making it three out of four misses on its most recent Earnings Per Share (EPS) targets.

The company reported a number of -11.37 per cent for trading to Sept 2023, -16.45 per cent for trading to June 2023 and -5.80 per cent for trading to Dec 2022. Peloton beat its EPS for Q2 this year, with a 21.83 per cent result.

The next Peloton earnings call with be 7 February 2024.



News
1 to 12 of 8740 news stories
20 Jun 2024
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and dance. Lewandowska has signed franchise agreements for two Holmes Place ... More
20 Jun 2024
Turkish hospitality group Maxx Royal Resorts has launched a new upscale coastal retreat on Türkiye's Bodrum peninsula, complete with a large 4,500sq m destination spa. Framed by landscaped gardens and views of the Aegean, the ... More
19 Jun 2024
Victoria Brownlie, the British Beauty Council’s chief of policy and sustainability, has been named in King Charles’ Birthday Honours 2024 for her services to the UK’s beauty and personal care industry. Brownlie has been praised ... More
19 Jun 2024
A new retreat focused on helping people lead longer, happier lives is launching on the Japanese island of Okinawa. As one of the world's five Blue Zone areas, Okinawa is known for its population's longevity ... More
18 Jun 2024
One&Only Resorts has introduced a new three-storey spa on the picturesque Greek island of Kéa, located at its recently launched oceanfront property, One&Only Kéa Island Resort and Private Homes. Set on a dramatic cliffside site, ... More
14 Jun 2024
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm ... More
13 Jun 2024
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s ... More
13 Jun 2024
Minor Hotels CEO Dillip Rajakarier has unveiled plans to introduce an innovative medi-wellness concept to the group's Anantara Hotels, Resorts and Spas brand, with ambitions to expand the concept to additional resorts in the future. ... More
10 Jun 2024
Global Wellness Day (GWD) marked its 13th anniversary on Saturday, 8 June and was reportedly celebrated by a record-breaking 1 billion people worldwide, making it the most successful year yet. Founded in 2012 by Belgin ... More
07 Jun 2024
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural geothermal springs. Named Ameyalli – an Aztec term meaning "a ... More
06 Jun 2024
European health spa operator Ensana has announced the strategic appointment of Dr László Puczkó as senior health spa advisor. Established in 2019, Ensana manages 28 hotels across the Czech Republic, Hungary, Slovakia, Bulgaria, Romania and ... More
05 Jun 2024
The Great Spa Towns of Europe (GSTE) has announced the successful approval of its funding application under the European Town Twinning Programme. This funding will support a year-long project named INTERSPACE, aimed at fostering intercultural ... More
     
International SPA Association - iSPA
The Leisure Media Company Ltd
Company Profile
Aquaform
With thirty years of experience, Aquaform presents a diverse array of water wellness experiences. [more]
 
MORE PROFILES
Featured Supplier
Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. ... more
Gharieni GmbH
Product news
Omorovicza celebrates Claridge’s partnership with exclusive two-hour ritual inspired by ballet
Omorovicza celebrates Claridge’s partnership with exclusive two-hour ritual inspired by ballet
111Skin announces launch of Wrinkle Erasing Retinol Patches
111Skin announces launch of Wrinkle Erasing Retinol Patches
Swissline creates Never-Creased Sunscreen SPF 50 for mature skin
Swissline creates Never-Creased Sunscreen SPF 50 for mature skin
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Acupuncture and physiotherapy inspire Comfort Zone’s new Facial Roller device
Living Earth Crafts creates Radiance PT LED light therapy bed
Living Earth Crafts creates Radiance PT LED light therapy bed
Metawell: unlocking the possibilities in a new era of wellness
Metawell: unlocking the possibilities in a new era of wellness
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024



Book4Time
Book4Time
Book4Time
Book4Time
Jobs    News   Products   Magazine
NEWS
Research finds American men exercise more for libido and sexual endurance than women
POSTED 13 Dec 2023 . BY Kath Hudson
Gen Z use exercise to boost mental health Credit: Shutterstock/Jacob Lund
Peloton has released a new research study of 4,000 US consumers
Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health
Younger generations are more likely to work out in gyms, while older generations prefer outdoors
More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool
American men are more than twice as likely as women to increase exercise frequency in order to increase libido (20 per cent vs 10 per cent,) as well as their sexual endurance (23 per cent vs 10 per cent), according to a new research report from Peloton.

Peloton, conducted the online survey in September and questioned just over 4,000 Americans of different ethnicities to understand their challenges and motivators to exercise.

Ninety three per cent of those questioned said they're motivated to exercise to improve their mental health – including better sleep and mood, decreased stress, improved focus and concentration. Gen Z – which has particularly suffered with loneliness since the start of the pandemic – finds this aspect of exercise especially important.

The prospect of better physical health is still important, with 90 per cent saying this was a key motivation. Data shows that getting fit makes people feel better mentally, which in turn makes them feel better physically.

Fitness happens in multiple locations, with Peloton finding home is the most popular on average (51 per cent), followed by the gym and studios (48 per cent), outdoors (39 per cent) and sports (8 per cent), although these are cumulative results and the report says the majority of people do all of them to varying degrees.

Digging into the numbers, the report shows younger generations of US consumers are more likely to work out in gyms (58 per cent of Gen Z and 42 per cent of Millennials vs 29 per cent of Gen X and 16 per cent of Baby Boomers) or at home (45 per cent of Gen Z and 43 per cent of Millennials vs 39 per cent of Gen X and 24 per cent of Baby Boomers), while older generations are more likely to exercise outdoors (56 per cent of Baby Boomers, 49 per cent of Gen X, and 44 per cent of Millennials vs. 29 per cent of Gen Z).

Time of day relates to age when it comes to exercise, as you would expect.

Baby Boomers, many of whom are retired or part-time working – prefer 9.00am - 11.00am. Gen X choose 5.00pm to 8.00pm, Millennials before and after work – ie before 9.00am and then 5.00pm - 8.00pm and Gen Z like their lie-in, so choose 5.00pm to 8.00pm.

It seems the pandemic habit of taking a walk has endured, with 65 per cent, across all generations, reporting they incorporate walking into their routines.

More than half (54 per cent) said they feel overwhelmed by the amount of fitness information available, which can lead to confusion. The younger generations are more likely than Gen X and boomers to turn to social media (47 per cent of Gen Z; 44 per cent of Gen Y) while 36 per cent of respondents still turn to family and friends first.

Those who exercise less frequently are most likely to feel inundated.

Thirty five per cent use tech such as apps and wearables to improve their fitness. More than 40 per cent would consider using an AI-powered personalisation and biometric measurement tool.

Looking at inclusion there are positive signs and while the report acknowledges that the US fitness industry still has work to do, 88 per cent of Black/African Americans, 88 per cent of Hispanic/Latinx and 91 per cent of White Americans believe the sector is “getting more inclusive." Peloton says this is "a positive finding that brings benefit to them and their physical and mental health, their communities and to society."

Nearly six in 10 respondents (58 per cent) believe fitness companies and brands have a responsibility to address barriers to inclusiveness, a similar percentage (65 per cent) of people feel fitness brands and companies are, in fact, listening to and taking into account the opinions and needs of “people with my background,” with younger generations agreeing more (Gen Z: 71 per cent, Millennials: 78 per cent) than older generations (Gen X: 62 per cent, Baby Boomers: 50 per cent).

Among Black/African American and Hispanic/Latinx populations, 89 per cent of Black/African American and 90 per cent of Hispanic/Latinx say they're motivated by "the promise of better physical health", while 94 per cent of Black/African American and 95 per cent Hispanic/Latinx populations say they're motivated by "the promise of better mental health".

Comparatively,  90 per cent of White Americans are motivated to engage in fitness due to physical health, while 93 per cent are motivated by mental health.

Peloton published its Q3 results last month, making it three out of four misses on its most recent Earnings Per Share (EPS) targets.

The company reported a number of -11.37 per cent for trading to Sept 2023, -16.45 per cent for trading to June 2023 and -5.80 per cent for trading to Dec 2022. Peloton beat its EPS for Q2 this year, with a 21.83 per cent result.

The next Peloton earnings call with be 7 February 2024.

RELATED STORIES
Peloton relaunches its corporate offering as Peloton for Business – reveals year end financials


Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton for Business, which it says will offer "a unified portfolio of B2B wellbeing solutions for enterprise clients".
Peloton plans to reinvent itself as part of major rebrand


Peloton has announced a major rebrand as part of a 'realignment' of its services.
MORE NEWS
Influencer Anna Lewandowska reveals plans for a new 'wellness paradise' called Edan Studios in Barcelona
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and dance.
Luxury 20-treatment-room spa launches in Türkiye at Maxx Royal Bodrum Resort
Turkish hospitality group Maxx Royal Resorts has launched a new upscale coastal retreat on Türkiye's Bodrum peninsula, complete with a large 4,500sq m destination spa.
Victoria Brownlie recognised with MBE for services to beauty and personal care industry
Victoria Brownlie, the British Beauty Council’s chief of policy and sustainability, has been named in King Charles’ Birthday Honours 2024 for her services to the UK’s beauty and personal care industry.
Japan's first Blue Zones longevity retreat to launch at Halekulani Okinawa
A new retreat focused on helping people lead longer, happier lives is launching on the Japanese island of Okinawa.
RLA Global: Wellness hotels experience positive growth trend globally in 2023
Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P&L benchmarking firm HotStats.
World leaders gather at luxury Italian wellness retreat Borgo Egnazia for G7 Summit
The 2024 G7 Summit is now underway at a destination spa resort in Puglia, Italy, with leaders from Canada, France, Germany, Italy, Japan, the UK and the US convening to address some of the world’s most urgent issues.
+ More news   
 
COMPANY PROFILES
RKF Luxury Linen

RKF Luxury Linen, established in the East of France for several decades, owns an artisanal know-how [more...]
+ More profiles  
DIRECTORY
+ More directory  
DIARY

 

22-22 Jun 2024

World Bathing Day

Worldwide,
22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS