The holiday season is the biggest revenue driver for many spas. When the months get colder and people spend more time inside, going to a spa is the perfect treat.

Make the most of the increased footfall to boost an oft-overlooked revenue source: gift cards. Beauty and wellness businesses using Zenoti, the industry’s complete business management solution, saw a 362 per cent increase in gift card sales from October to November 2021. Talk about a revenue boost.

Today’s gift card is tomorrow’s guest, so don’t miss out this holiday season. Boost end-of-year earnings with these strategies:

1. Offer digital and physical cards
Some guests want to give their loved ones a physical card, wrapped beautifully and placed under the tree. Others appreciate the convenience of digital cards, easily purchased and redeemed with a smartphone.

2. Help guests visualise the full package
Spread the spirit of Christmas by offering more than just a hundred-pound/euro/dollar gift card. Sell the gift card value as a luxurious package with all the treatments needed for ultimate relaxation, gratuity included.

3. Inspire purchases with seasonal offers
Tempt guests to buy a higher value card with promotional offers. Zenoti customers can set up flexible gift card offers such as buy-one-get-one-free, percentage and monetary discounts.

4. Promote cards across all channels
There’s no need to confine gift card sales to the front desk. Spas can promote gift cards across emails, social media and SMS to reach guests who haven’t visited recently. Ideally, such promotions should lead to an online purchasing option for easy gift-giving.

To find out more about Zenoti, the complete software platform for spas, contact the team today.