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Anne Melby is Loma de Vida Spa’s new director of spa and recreation
By Megan Whitby 23 Oct 2023
Anne Melby has held spa leadership roles with Rosewood, Ritz-Carlton and Trilogy Spa Holdings, as well as at Lake Austin Spa Resort in Texas Credit: La Cantera Resort & Spa
Anne Melby is the new director of spa and recreation at Loma de Vida Spa, located at La Cantera Resort & Spa in San Antonio, Texas
Melby has previously worked for ISM Spas, Elizabeth ARden, Red Door Spas + Salons and VIO Med Spa
She brings experience from the spa, wellness, hospitality and med-spa industries
Most recently, she served as president and COO of Fractional COO Hospitality Spa & Wellness
Luxury Texan retreat La Cantera Resort & Spa has appointed Anne Melby as the new director of spa and recreation at its Loma de Vida Spa & Wellness in San Antonio.

In her new role, Melby oversees the daily operations of Loma de Vida, a 25,000sq ft center offering an array of spa services, treatments and wellness classes, along with recreation and retail for La Cantera.

She said: “I’m excited to get back to my luxury resort and spa roots. The incredible beauty of La Cantera, the elevated skill level of the 100 spa and recreation team members as well as the other 600 associates with their passion for guest service makes it a joy to join this team.

“I look forward to enhancing our wellness and recreation programming and building programmes that will be fun and healing, creating lifelong memories.”

Melby’s career track record encompasses leadership roles in spa, wellness, hospitality and med-spa operations.

Prior to joining Loma de Vida, she served as president and COO of Fractional COO Hospitality Spa & Wellness, specialising in remote operational services tailored for new business owners.

Before this, Melby led ISM Spa as SVP launching a new business division, Privai Spa + Salon plus managing ISM Spas for a total portfolio of 22 luxury spas.

Melby was also VP of operations for Elizabeth Arden and Red Door Spa + Salons, managing 15 of 28 spas.

In addition, Melby has held medical-spa leadership positions, including regional director roles at VIO Med Spa and 4Ever Young Anti-Aging Med-Spas. Melby has also held several luxury hospitality leadership roles with five-star resorts and hotels for brands including Rosewood and Ritz-Carlton.

Beyond her wide-ranging career in the industry, Melby is a registered massage therapist in Texas, holds a Project Management Professional certification, has a Project Management Certification from Cornell University, is an LCAM (Florida Community Association Manager) and is a certified ISPA spa supervisor.

She has degrees in Political Science and International Relations from the University of California and is fluent in four languages.


News
1 to 12 of 9515 news stories
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
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