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Apple launches music streaming with brain-boosting science built in
By Kath Hudson 19 May 2025
Apple and UMG have teamed up with a music-based wellbeing offering Credit: Shutterstock/Spectral Design
Apple Music and Universal Music Group have launched a music collection to boost wellbeing
Sound Therapy offers three categories: focus, relax and sleep
Popular songs are reimagined to boost brain waves
Science-backed methods are used to combine music with auditory beats or coloured noise
Apple Music and Universal Music Group (UMG) are joining forces to introduce an audio wellness collection
designed to help listeners attain clearer focus, deeper relaxation and better sleep.

The Sound Therapy collection has been crafted by a team of producers, scientists and audio engineers at Sollos, a music-wellness venture incubated within UMG. It features extended, instrumental and reimagined versions of popular tracks from acclaimed artists and is backed by science.

There are three categories – focus, relax and sleep.

All songs have been enhanced with auditory beats or coloured noise to help encourage specific brain responses.

Gamma waves and white noise – a whoosh-like combination of every sound frequency – may help with focusing. Theta waves could aid in relaxation and Delta waves and pink noise – a deeper, gentler variation akin to rain or wind – might assist in achieving better sleep.

UMG’s EVP and chief digital officer, Michael Nash, says the initiative was born from a desire to elevate music’s role in health and wellbeing, as well as recognising a significant commercial opportunity.

For Apple, this is a follow-on from its radio station – Apple Music Chill – which plays relaxing music across genres, interspersed with mindful moments encouraging listeners to make the time to find centre and calm.

“We’ve seen incredible engagement around our personalised mood playlists and the new Apple Music Chill radio station,” said Rachel Newman, Apple Music’s co-head. “Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music – one that’s grounded in artistry, shaped by innovation and designed to support wellness.”

The partners plan to work together to further establish scientific evidence supporting music and audio for improved wellbeing, and finding inclusive ways to bring these benefits to people.

More generally, music from Apple can also be streamed with an Apple Music subscription and has been curated into multiple playlists for things such as spa, health club and summer fitness, among many others, with personally curated lists also an option.

In the 2024/25 Spa Foresight report from Spa Business magazine, we predicted that deep listening and binaural beats would become a major trend for the wellness sector.

Read 2024/25 Spa Foresight here, sign up to receive your free digital copy of the Spa Handbook 2025/26 and Spa Foresight report here and read the back catalogue of Spa Foresight here. You can also access the HCM Fitness Foresight reports here.


News
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18 Jun 2026
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner. The country’s capital city, Tirana, ... More
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Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey and Company’s Future of Wellness 2026 ... More
19 Jun 2026
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel and ... More
12 Jun 2026
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley. This collaboration is significant as it reflects a shift by Six ... More
10 Jun 2026
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15 Jun 2026
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell. The change to the parent identity was carried out following research conducted to help the business strengthen ... More
09 Jun 2026
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary. The all-inclusive two-night Ayush ... More
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Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.  The longevity centre adds physician-guided programming to the resort, which was founded ... More
08 Jun 2026
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029. Atmantan is a retreat ... More
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As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna. Mayrlife offers holistic health ... More
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Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD). GWD ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
NEWS
Apple launches music streaming with brain-boosting science built in
POSTED 19 May 2025 . BY Kath Hudson
Apple and UMG have teamed up with a music-based wellbeing offering Credit: Shutterstock/Spectral Design
Apple Music and Universal Music Group have launched a music collection to boost wellbeing
Sound Therapy offers three categories: focus, relax and sleep
Popular songs are reimagined to boost brain waves
Science-backed methods are used to combine music with auditory beats or coloured noise
Apple Music and Universal Music Group (UMG) are joining forces to introduce an audio wellness collection
designed to help listeners attain clearer focus, deeper relaxation and better sleep.

The Sound Therapy collection has been crafted by a team of producers, scientists and audio engineers at Sollos, a music-wellness venture incubated within UMG. It features extended, instrumental and reimagined versions of popular tracks from acclaimed artists and is backed by science.

There are three categories – focus, relax and sleep.

All songs have been enhanced with auditory beats or coloured noise to help encourage specific brain responses.

Gamma waves and white noise – a whoosh-like combination of every sound frequency – may help with focusing. Theta waves could aid in relaxation and Delta waves and pink noise – a deeper, gentler variation akin to rain or wind – might assist in achieving better sleep.

UMG’s EVP and chief digital officer, Michael Nash, says the initiative was born from a desire to elevate music’s role in health and wellbeing, as well as recognising a significant commercial opportunity.

For Apple, this is a follow-on from its radio station – Apple Music Chill – which plays relaxing music across genres, interspersed with mindful moments encouraging listeners to make the time to find centre and calm.

“We’ve seen incredible engagement around our personalised mood playlists and the new Apple Music Chill radio station,” said Rachel Newman, Apple Music’s co-head. “Now, with Sound Therapy, we’re proud to work alongside UMG and Sollos to bring a new listening experience to Apple Music – one that’s grounded in artistry, shaped by innovation and designed to support wellness.”

The partners plan to work together to further establish scientific evidence supporting music and audio for improved wellbeing, and finding inclusive ways to bring these benefits to people.

More generally, music from Apple can also be streamed with an Apple Music subscription and has been curated into multiple playlists for things such as spa, health club and summer fitness, among many others, with personally curated lists also an option.

In the 2024/25 Spa Foresight report from Spa Business magazine, we predicted that deep listening and binaural beats would become a major trend for the wellness sector.

Read 2024/25 Spa Foresight here, sign up to receive your free digital copy of the Spa Handbook 2025/26 and Spa Foresight report here and read the back catalogue of Spa Foresight here. You can also access the HCM Fitness Foresight reports here.
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Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
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Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
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