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Arch Amenities Group names new senior VP of spa and CFO to support expansion plans
By Megan Whitby 10 Nov 2022
In May, Goldstein predicted that the AAG spa division will double in size over the next few years Credit: Eau Spa
Arch Amenities Group* (AAG) has expanded its executive team and appointed Susan Grey and Todd Ertel to join its ranks.

Grey has been appointed as the new senior VP of spa while Ertel has assumed the role of chief financial officer (CFO).

The expansion of AAG’s executive team comes on the heels of its acquisition of three wellness businesses: Innovative Spa Management, Privai and Spa Space.

The deal expanded AAG’s network of spa clients to over 70 while providing a technology platform to manage the company’s 260 other wellness, recreation and amenities spaces.

Susan Grey
Grey, a global operations leader with more than 20 years of experience in the health, beauty and wellness industry, will be responsible for leading the creation of wellness programmes within AAG’s Spa Division and across the organisation.

She’ll also collaborate with the senior leadership team on long-term strategic planning to enhance the company’s financial performance, guest experiences and operational excellence of its wellness services.

Barry Goldstein, AAG CEO, said Grey’s depth of knowledge will be a vital asset to the company.

“Susan’s expertise in spa operations and revenue generation, along with her proven ability to build high-performance cross-disciplinary teams, will be key to our success in the wellness sector,” he said.

“Her new role ensures that we have a world-class team in place as we continue to grow.”

In her most recent role, Grey was vice president of operations for The Well, an integrated wellness centre in New York City, where she managed the launch of its flagship location and the development of four additional sites.

Before that, she served private equity firm L Catterton and its portfolio company, Steiner Leisure Limited, in roles of increasing responsibility leading to regional vice president, spa operations.

Among her accomplishments, she led the growth of Bliss Spas, from three locations in New York City and London to 26 global locations, launched a Bliss Spa membership programme, managed the brand’s relaunch and was responsible for conceptualising the Remède Spa brand, a spa exclusive to St. Regis Hotels and Resorts.

Earlier in her career, Grey worked as a general manager of the Bliss Soho Spa in New York before becoming an area manager and director of spa operations for Starwood Hotels and Resorts Worldwide.

Todd Ertel
A senior finance professional with 25 years' experience in financial planning, operations and business development, Ertel will lead the accounting, finance and strategic mergers and acquisitions functions for AAG.

He’ll also oversee all legal affairs for the company and collaborate with the senior leadership team on long-term strategic planning.

Goldstein said Ertel’s extensive experience in both finance and operations in global organisations will support the next phase of the company’s growth.

Ertel formerly was chief financial officer at Alfred, a residential technology platform that provides software and property management services to the multifamily real estate industry. Before that, he was CFO at Club Quarters, a hotel company based in Connecticut.

Ertel also previously served as VP of finance at Marriott International, where he led the financial integration of Starwood Hotels & Resorts Worldwide and was responsible for financial oversight of the brand, global marketing, partnerships and digital organisations.

Earlier in his career, Ertel was director of finance at Starwood, startups including Gifts that Give, a social commerce and giving site and Premier Health Partners – which he also co-founded. In addition, he spent 10 years at Deloitte in Chicago, Oslo and London.

*More about AAG
AAG – based in Rockville, Maryland – is a provider of hospitality management and consulting services for commercial and residential properties, spas, hotels, private clubs and recreation spaces worldwide.

It was formed earlier this year following the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

AAG provides daily management services as well as feasibility studies, planning and design consultancy and pre-opening and sustaining strategy and support.

The organisation is a portfolio company of private equity firm CI Capital Partners.


News
1 to 12 of 8287 news stories
06 Dec 2022
Hutchinson Consulting has been acquired by Arch Amenities Group (AAG), a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces. Hutchinson provides management-level recruiting ... More
05 Dec 2022
Sony has announced that it will be releasing a motion tracking product called Mocopi in January that looks set to accelerate the services fitness and wellness and also entertainment and attractions companies can provide in ... More
05 Dec 2022
As of January 2023, integrative health will be top of the menu at Kamalaya Wellness Sanctuary & Holistic Spa in Koh Samui, Thailand, following the launch of its new integrative health facility, Longevity House. The ... More
05 Dec 2022
Lumen, a health tech company that analyses people’s metabolism based on the CO2 and oxygen in their breath, has raised US$62m in Series B funding. The round was led by Pitango Venture Capital, with participating ... More
03 Dec 2022
One of the world’s tallest hotels made almost exclusively from wood, has officially opened at the birthplace of cross-country skiing, Skellefteå in Swedish Lapland, with the property's rooftop Vana Spa giving spectacular views over the ... More
01 Dec 2022
Industry research and educational organisation the Global Wellness Institute (GWI) has announced that the UK is the latest country to be highlighted on its new Geography of Wellness microsite. Launched in early 2022, the platform ... More
30 Nov 2022
Aescape, a tech company building automated, data-driven massage tables that mimic human touch, has announced a US$30m (£24.9m, €28.9m) Series A funding round. With this backing, the New-York-based company will enhance its AI-powered technology and ... More
29 Nov 2022
Cruise ship and resort operator One Spa World (OSW) has entered into a new agreement with US-based global cruise line Norwegian Cruise Line Holdings (NCLH). The deal sees OSW extend its longstanding role as NCLH's ... More
29 Nov 2022
Fairmont Spa & Wellness, Windsor Park, has been crowned the UK’s Best New Spa in the Good Spa Guide’s 7th annual regional awards. Located at the new 200-room Fairmont Windsor Park hotel in Southern England, ... More
28 Nov 2022
Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo. Called Banyan ... More
25 Nov 2022
José Nercellas, CEO of l’Orange Bleue, is planning to open 450 new European gyms and day spas over the next five years to build an estate of 850 sites. The chain was founded by Thierry ... More
25 Nov 2022
Leading spa and beauty organisation CIDESCO International has partnered with cancer education charity Wellness for Cancer to launch a new global qualification. The two organisations believe the best way to advance the spa and beauty ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
Jobs    News   Products   Magazine
NEWS
Arch Amenities Group names new senior VP of spa and CFO to support expansion plans
POSTED 10 Nov 2022 . BY Megan Whitby
In May, Goldstein predicted that the AAG spa division will double in size over the next few years Credit: Eau Spa
Credit: AAG
These new appointments ensure that we have a world-class team in place as we continue to grow
– Barry Goldstein
Arch Amenities Group* (AAG) has expanded its executive team and appointed Susan Grey and Todd Ertel to join its ranks.

Grey has been appointed as the new senior VP of spa while Ertel has assumed the role of chief financial officer (CFO).

The expansion of AAG’s executive team comes on the heels of its acquisition of three wellness businesses: Innovative Spa Management, Privai and Spa Space.

The deal expanded AAG’s network of spa clients to over 70 while providing a technology platform to manage the company’s 260 other wellness, recreation and amenities spaces.

Susan Grey
Grey, a global operations leader with more than 20 years of experience in the health, beauty and wellness industry, will be responsible for leading the creation of wellness programmes within AAG’s Spa Division and across the organisation.

She’ll also collaborate with the senior leadership team on long-term strategic planning to enhance the company’s financial performance, guest experiences and operational excellence of its wellness services.

Barry Goldstein, AAG CEO, said Grey’s depth of knowledge will be a vital asset to the company.

“Susan’s expertise in spa operations and revenue generation, along with her proven ability to build high-performance cross-disciplinary teams, will be key to our success in the wellness sector,” he said.

“Her new role ensures that we have a world-class team in place as we continue to grow.”

In her most recent role, Grey was vice president of operations for The Well, an integrated wellness centre in New York City, where she managed the launch of its flagship location and the development of four additional sites.

Before that, she served private equity firm L Catterton and its portfolio company, Steiner Leisure Limited, in roles of increasing responsibility leading to regional vice president, spa operations.

Among her accomplishments, she led the growth of Bliss Spas, from three locations in New York City and London to 26 global locations, launched a Bliss Spa membership programme, managed the brand’s relaunch and was responsible for conceptualising the Remède Spa brand, a spa exclusive to St. Regis Hotels and Resorts.

Earlier in her career, Grey worked as a general manager of the Bliss Soho Spa in New York before becoming an area manager and director of spa operations for Starwood Hotels and Resorts Worldwide.

Todd Ertel
A senior finance professional with 25 years' experience in financial planning, operations and business development, Ertel will lead the accounting, finance and strategic mergers and acquisitions functions for AAG.

He’ll also oversee all legal affairs for the company and collaborate with the senior leadership team on long-term strategic planning.

Goldstein said Ertel’s extensive experience in both finance and operations in global organisations will support the next phase of the company’s growth.

Ertel formerly was chief financial officer at Alfred, a residential technology platform that provides software and property management services to the multifamily real estate industry. Before that, he was CFO at Club Quarters, a hotel company based in Connecticut.

Ertel also previously served as VP of finance at Marriott International, where he led the financial integration of Starwood Hotels & Resorts Worldwide and was responsible for financial oversight of the brand, global marketing, partnerships and digital organisations.

Earlier in his career, Ertel was director of finance at Starwood, startups including Gifts that Give, a social commerce and giving site and Premier Health Partners – which he also co-founded. In addition, he spent 10 years at Deloitte in Chicago, Oslo and London.

*More about AAG
AAG – based in Rockville, Maryland – is a provider of hospitality management and consulting services for commercial and residential properties, spas, hotels, private clubs and recreation spaces worldwide.

It was formed earlier this year following the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

AAG provides daily management services as well as feasibility studies, planning and design consultancy and pre-opening and sustaining strategy and support.

The organisation is a portfolio company of private equity firm CI Capital Partners.
Pictured: Susan Grey (L) and Todd Ertel (R) Credit: AAG
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Sony has announced that it will be releasing a motion-tracking product called Mocopi in January that looks set to accelerate the services fitness and wellness and also entertainment and attractions companies can provide in the metaverse.
Ozone therapy, IV infusions and cancer screening coming to Kamalaya Koh Samui in 2023
As of January 2023, integrative health will be top of the menu at holistic wellness destination Kamalaya Wellness Sanctuary & Holistic Spa in Koh Samui, Thailand, following the launch of its new integrative health facility, Longevity House.
Lumen expands metabolic health platform and preventative healthcare mission
Lumen, a health tech company that analyses people’s metabolism based on the CO2 and oxygen in their breath, has raised US$62m in Series B funding. The round was led by Pitango Venture Capital, with participating investors including, Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC.
Wooden skyscraper hotel in Swedish Lapland has rooftop Vana spa
The world’s tallest hotel made almost exclusively from wood, has opened at the birthplace of cross-country skiing, Skellefteå in Swedish Lapland, with the property's rooftop Vana Spa giving spectacular views over the city.
GWI partners with Therme Group to bring UK wellness research to Geography of Wellness platform
Industry research and educational organisation the Global Wellness Institute (GWI) has announced that the UK is the latest country to be highlighted on its new Geography of Wellness microsite.
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