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Arch Amenities expands into Canada and announces collaboration with Natura Bissé
By Megan Whitby 29 Nov 2023
Personal Best provides consultative and management services designed to maximise the benefit of employee fitness and lifestyle programmes Credit: Shutterstock/ORION PRODUCTION
Arch Amenities Group has expanded its business operations into Canada with the acquisition of Personal Best Health and Performance
Launched in 2022, AAG is a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces
The new deal forms a key part of AAG's global expansion strategy
Arch Amenities Group (AAG)* has branched into Canada with the acquisition of Personal Best Health and Performance, a Canadian leader in corporate wellness services.

Personal Best, based in Palgrave, Ontario, provides consultative and management services designed to maximise the benefit of employee fitness and lifestyle programmes.

The company specifies fitness equipment and layouts for building architects and designers and offers guidance on day-to-day operations, staffing, policies, procedures, budgeting, safety and liability issues.

"This strategic expansion into the vibrant and dynamic markets within Canada, especially Toronto, marks a significant milestone in our global expansion and reinforces our dedication to providing innovative amenity management solutions," said Barry Goldstein, AAG chief executive officer.

Reflecting on the first two years in business
It’s been a busy first two years for AAG and the company shows no signs of slowing down after its European branch recently announced a strategic collaboration with premium Spanish skincare brand Natura Bissé

AAG says the new deal was secured to “capitalise on the well-established reputation of the Natura Bissé brand in the EU and beyond and AAG’s proven experience consulting for, managing and operating preeminent luxury wellness centres and spas across the globe”.

Earlier this year, AAG also announced the launch of its proprietary survey and salary benchmarking tool, Wage Insights.

The group started with strong momentum in 2022 with five purposeful acquisitions: Hutchinson Consulting; NYS Pool Managament; Innovative Spa Management, Priva and Spa Space.

*About AAG
AAG, based in Rockville, Maryland, was formed in in 2022 following the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

The company is a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces.

AAG provides preopening and sustaining strategy and support for wellness and amenity spaces in the US and across the globe.

The organisation is a portfolio company of private equity firm CI Capital Partners.


News
1 to 12 of 9515 news stories
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
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International SPA Association - iSPA
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