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Are we touch hungry? A new global study investigates
By Megan Whitby 26 Feb 2020
According to researchers, the study will help shed more light on the unknown subject of how touch affects our minds and bodies in social situations, an area which is not well-explored
A global touch study has been launched to “explore our attitudes towards the physical experience of touch” and investigate whether contemporary society experiences ‘touch hunger’.

The Touch Test is an online questionnaire developed by researchers at Goldsmiths University of London and launched by the BBC and Wellcome Collection.

It seeks answers about the similarities and differences in our experiences of touch, with the aim of increasing our understanding of its role in health and wellbeing.

The questionnaire will explore issues such as how our attitudes towards touch vary by age, nationality and gender and whether contemporary society allows us to get enough touch or leaves us wanting more.

The power of touch is a pillar of the wellness industry, that’s been proven to provide numerous benefits for health and wellbeing such as lowering stress levels and boosting the immune system, according to studies by The Touch Research Institute in Miami.

The Wellcome Collection has commissioned Michael Banissy Professor of Psychology at Goldsmiths University of London to conduct The Touch Test.

“Touch is an incredibly powerful force in our daily lives, it’s not often until we stop to think about it that we realise how much of a role it actually plays,” said Banissy. “It plays a role in so many human behaviours ranging from the aggressive to the most intimate and it can play a huge role in our development, our social interactions, perceptions of ourselves and our health and wellbeing.”

According to researchers, the study will help shed more light on the unknown subject of how touch affects our minds and bodies in social situations, an area which is not well-explored.

“We know a lot about how we process touch but we tend to know a lot less about the use of touch socially and how we use it in a communicative way,” said Banissy.

The study was launched on BBC Radio 4’s All In The Mind programme – which explores the limits and potential of the human mind.

Presenter Claudia Hammond previously worked on BBC studies into rest and loneliness.

Hammond said: “Over 70,000 people contributed to our previous studies into rest and loneliness, and I’m hoping for a similarly positive response to this unique exploration of attitudes towards touch.

“Like rest and loneliness, touch is something that affects us all – and is more complex than you might think. The Touch Test gives people the opportunity to contribute to large-scale, pioneering research into the topic. I’m really looking forward to analysing the results of the study in a series of programmes on Radio 4 later this year.”

With the rise of the #MeToo movement, touch has become a hot topic in the media and a sensitive concept in society more widely, as expectations and standards have changed around physical contact and consent.

The study’s results will be announced at a live event at Wellcome Collection in London in the autumn and will be explored in an upcoming BBC series, The Anatomy of Touch, later this year.



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16 Jul 2026
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The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
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A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
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The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
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Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
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Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
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Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
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Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
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Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
     
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International SPA Association - iSPA
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