Andreas Blum has been appointed by cryotherapy specialist, Art of Cryo, as its director of sales, hotel and spa in APAC.

His new role will begin with a focus on business development in the APAC region while continuing to grow and establish Art of Cryo's network of partners, clients and branches.

Alongside this, Blum will also support innovative device design and development by drawing on his experience as a master carpenter.

Having worked in spa and wellness for over 10 years, he has global experience in the industry including time working as head trainer for a handful of spa teams.

Prior to his appointment, Blum was working as Gharieni’s head of treatment concepts, since 2012.

“My previous experience provides insights into the spa market and helps me understand how to answer clients’ needs,” he said.

"I'm excited about this new appointment and am looking forward to strategically developing the brand to give more people access to Art of Cryo’s incredible and necessary technology.

“We’re going to enhance people’s health and wellbeing around the globe with this secure, evidence-based and reputable treatment concept.”

Rainer Bolsinger, Art of Cryo’s CSO and CMO, said: “We’re very happy to strengthen our team with Andreas. Over the years, we’ve been impressed by his enthusiasm and knowledgeable and hands-on approach.

“We look forward to extending our message with his support.”

Find out more here.