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Australia’s wellness economy is one of the fastest growing in Asia Pacific, finds new GWI report
By Helen Andrews 22 Aug 2025
Gwinganna Lifestyle Retreat is an example of a wellness business in Australia that has been operating for 20 years and is estimated to be worth between AUS$70-80 million (US$46-52 million, €40-46 million, £34-£38 million) Credit: Gwinganna
Australia has the fourth largest wellness economy in the Asia Pacific region (out of 45 countries)
The wellness tourism sector increased by 32.9 per cent in the country between 2022 and 2023
Wellness real estate is one of Australia’s most robust wellness sectors, worth AUS$25.7 billion (US$17.4 billion, €15 billion, £13 billion) in 2023
Other wellness sectors that rank in the top ten globally include physical activity, wellness tourism and workplace wellness
Australia has one of the fastest growing wellness economies in the Asia Pacific region, according to the first data collected about the country’s wellness industry by the Global Wellness Institute (GWI).

GWI defines the wellness economy as industries that enable consumers to incorporate wellness activities into their daily lives – and Australia’s grew by AUS$126.7 billion (US$85.9 billion, €74 billion, £64 billion) between 2022 and 2023.

The country has the fourth largest wellness economy in the region – out of 45 countries – behind China (AUS$870.4 billion, US$590.2 billion, €508 billion, £437 billion), Japan (AUS$254.8 billion, US$172.8 billion, €149 billion, £128 billion) and India (AUS$148 billion, US$100.4 billion, €86 billion, £74 billion).

This new data shows that in 2023, the size of Australia’s overall wellness economy places the country 10th in the global rankings, out of 218 countries. This represents an uplift from its 13th ranking in 2019.

Key areas of growth for Australia’s wellness economy between 2022–23 include:

• Wellness tourism (up 32.9 per cent)
• Thermal/mineral springs (up 21.5 per cent)
• Wellness real estate (up 13.9 per cent)
• Mental wellness (up 10.1 per cent)
• Physical activity (up 9.4 per cent)

Wellness real estate is one of Australia’s most robust wellness sectors, worth AUS$25.7 billion (US$17.4 billion, €15 billion, £13 billion) in 2023. The size of its wellness real estate sector means the country ranks second in Asia Pacific in this market, after China, and fourth worldwide.

Its other wellness sectors that rank in the top ten globally include:

• Physical activity – worth AUS$24.2 billion (US$16.4 billion, €14 billion, £12 billion),
• Wellness tourism – worth AUS$19 billion (US$12.9 billion, €11 billion, £9.5 billion) and
• Workplace wellness – worth AUS$1.04 billion (US$710 million, €610 million, £530 million)

Susie Ellis, GWI chair and CEO, said, “With beautiful landscapes, a growing wellness real estate market and a strong sports and fitness tradition, it’s no wonder Australia ranks in the top 10 wellness economies globally.”

The 2025 Global Wellness Economy: Australia report is available on GWI’s Geography of Wellness platform due to a new partnership with Anytime Fitness, Australia’s largest gym network.



News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
International SPA Association - iSPA
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International SPA Association - iSPA
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