Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
 
EMPLOYERS: POST A JOB
Free ezines & magazines
Jobs News Video Training Products Magazines Spa Business spa-kit Handbook What's on Advertise Subscribe
Catalogue gallery
More catalogues
Diary dates
Powered by leisurediary.com
20-21 Jun 2021
Las Vegas Convention Center, Las Vegas, United States
21-23 Jun 2021
Online,
22 Jun 2021
Worldwide,
24-24 Jun 2021
Vrtual,
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
25-26 Jul 2021
The Houghton Hotel, Johannesburg, South Africa
02-03 Aug 2021
The Woodlands Conference Centre, Wyboston, United Kingdom
09-13 Sep 2021
Fair District, Bologna, Italy
Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'
By Tom Walker 05 May 2021
On average, spas add 20–25 per cent to the profitability of a Bannatyne club
Bannatyne focuses on wellbeing, as it looks to bounce back from the effects of the pandemic lockdowns
Financial director, Ken Campling, said clubs with spas are up to a quarter more profitable
All of the group's clubs offer physiotherapy and 48 of 71 have a spa
The group is expecting to report pre-tax losses of around £20-£21 for the year ending December 2020
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns.

Speaking exclusively to HCM, Bannatyne' FD, Ken Campling, says the decision has been partly driven by the fact that clubs with spas are up to 25 per cent more profitable.

In a wide-ranging interview (click here), Campling said: "The main strategy will be positioning ourselves as a wellness provider, which I believe can be a USP for us.

"We have all the elements needed to look after people’s wellness. We have gyms, but we also have physiotherapy on every site, café bar areas for a social element and spas at 48 of our clubs.

"Gyms with a spa are more profitable than gyms without: on average they add 20–25 per cent to the profitability of a location.

"We want to integrate the offering around these and get that holistic message across."

Campling said the repositioning will also require a training push across the workforce.

"We need to train our staff so they know more about each part of the business and we need to be more persuasive with our members," he said.

"We want them to understand it isn’t just about fitness, but about feeling better as a person – physically and mentally – and that taking advantage of more of our complementary services will help them achieve this."

As a result of the strategy, Bannatyne expects to be back making monthly profits by the end of the year.

"I believe we’ll be profitable again, month by month, by the end of 2021," Campling said.

"Early sales have been very encouraging. While I know the trend will drop off slightly, I’m hopeful there could even be a ‘January’ this September, for example, once people are back from their UK staycations – perhaps even foreign holidays – and are thinking: ‘I’ve got to get back to the health club now’."

Like other UK operators, Bannatyne has been hit hard by the pandemic and the subsequent lockdowns.

The group is expecting to report pre-tax losses of around £20-£21 for the year ending December 2020 – a huge drop from the pre-tax profit of £12.5m it achieved in 2019.

Campling also revealed that the group lost more than a third (34-35 per cent) of its members – a total of around 70,000 – during the pandemic.

He also revealed the company has permanently closed two clubs – Birmingham Priory and London’s Russell Square – which bringing its estate to 71.

Both sites were coming toward the end of their leases and – in contrast with the new focus on wellness – had no spa.

To read the full interview with Ken Campling, click here for HCM Issue 3, 2021.


News
1 to 12 of 7832 news stories
20 Jun 2021
Global consortium of holistic hotels, resorts and retreats Healing Hotels of the World has unveiled a new certification to help its member hotels communicate their commitment to healing, not only through their holistic programming but ... More
19 Jun 2021
Sustainable Spa Association co-founder and former group head of spa for Aspria, Lucy Brialey has been appointed as chair of the Global Wellness Institute ’s (GWI) United Nation 's (UN) Sustainable Development Goals (SDGs) initiative. ... More
19 Jun 2021
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would house facilities serving the spaceflight, sports science and healthcare communities. The £150m project would see an aquatic centre, housing a ... More
18 Jun 2021
A brand new Finnish-inspired day spa called Vettä Nordic Spa is on track to open its doors in Ontario, Canada in September 2021. Realised by ISM Architects, the all-season destination will cover five and a ... More
17 Jun 2021
Holistic Greek destination spa Euphoria in Sparta has announced the launch of the Feel Alive retreat, designed to help guests recover from the trauma of living through a global pandemic for the past year. The ... More
17 Jun 2021
The board of directors overseeing Irish marine skincare and spa brand Voya has named Serina Sandhu as the brand's new head of global sales. Sandhu has worked in the cosmetics industry for 16 years, having ... More
16 Jun 2021
After three years’ development, international spa and wellness consultancy E77 Company has opened its purpose-built spa hotel for millennials in southern Lithuania. Spa Hotel Esé is located in the spa town of Birštonas known for ... More
15 Jun 2021
Industry event Spa Life UK has announced its 2021 conference at Wyboston Lakes Resort, Bedfordshire, has been rearranged for 2 – 3 August 2021. The Spa Life team made the decision following UK Prime Minister ... More
15 Jun 2021
Cloud-based spa and salon software supplier for the beauty, wellness, and fitness industries, Zenoti, has raised an additional US$80m (€66m, £56.7m) as an extension to its Series D funding round. The investment increases Zenoti’s valuation ... More
14 Jun 2021
Massage and wellness franchise Massage Heights is under new leadership with Susan Boresow stepping up as new president and CEO. Boresow will succeed company co-founder Shane Evans, who launched the company 17 years ago and ... More
11 Jun 2021
The Isle of Mull Hotel & Spa, part of Crerar Hotels, will reveal its all-new wellness facility called the Driftwood Spa on 5 July 2021. Located on the picturesque Isle of Mull in West Scotland, ... More
10 Jun 2021
Scotland’s capital city of Edinburgh has welcomed its second hair and beauty salon operating as a social enterprise – named Brave, Strong, Beautiful (BSB). BSB has been operating as a community interest company (CIC) since ... More
     
International SPA Association - iSPA
Spa Life UK
Company Profile
Oakworks Inc
Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more]
 
MORE PROFILES
Featured Supplier
Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. ... more
Zenoti
Product news
Zero Waste sustainable amenity collection launched by Team Dr Joseph
Zero Waste sustainable amenity collection launched by Team Dr Joseph
The future of programming: CzechTourism to unveil new Long Covid recovery packages and treatments
The future of programming: CzechTourism to unveil new Long Covid recovery packages and treatments
Germaine De Capuccini develops patented formula for new brightening Vitamin C facial
Germaine De Capuccini develops patented formula for new brightening Vitamin C facial
111Skin makes Irish debut at Adare Manor with bespoke Rose Gold Renaissance facial
111Skin makes Irish debut at Adare Manor with bespoke Rose Gold Renaissance facial
HydraFacial: more than just a device
HydraFacial: more than just a device
Halotherapy Solutions launches new disability-friendly halotherapy unit
Halotherapy Solutions launches new disability-friendly halotherapy unit
Directory

 
JOBS
NEWS
VIDEO
TRAINING
PRODUCTS
MAGAZINE
 
SPA BUSINESS
SPA-KIT.NET
SPA BUSINESS HANDBOOK
SUBSCRIBE
ADVERTISE
FREE DIGITAL SUBSCRIPTIONS
CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021



Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
Hydrafacial / Edge Systems Corporation
Jobs   News   Products   Magazine
NEWS
Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'
POSTED 05 May 2021 . BY Tom Walker
On average, spas add 20–25 per cent to the profitability of a Bannatyne club Credit: Bannatyne
Gyms with a spa are 20-25 per cent more profitable than gyms without
– Ken Campling, FD, Bannatyne
Bannatyne focuses on wellbeing, as it looks to bounce back from the effects of the pandemic lockdowns
Financial director, Ken Campling, said clubs with spas are up to a quarter more profitable
All of the group's clubs offer physiotherapy and 48 of 71 have a spa
The group is expecting to report pre-tax losses of around £20-£21 for the year ending December 2020
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns.

Speaking exclusively to HCM, Bannatyne' FD, Ken Campling, says the decision has been partly driven by the fact that clubs with spas are up to 25 per cent more profitable.

In a wide-ranging interview (click here), Campling said: "The main strategy will be positioning ourselves as a wellness provider, which I believe can be a USP for us.

"We have all the elements needed to look after people’s wellness. We have gyms, but we also have physiotherapy on every site, café bar areas for a social element and spas at 48 of our clubs.

"Gyms with a spa are more profitable than gyms without: on average they add 20–25 per cent to the profitability of a location.

"We want to integrate the offering around these and get that holistic message across."

Campling said the repositioning will also require a training push across the workforce.

"We need to train our staff so they know more about each part of the business and we need to be more persuasive with our members," he said.

"We want them to understand it isn’t just about fitness, but about feeling better as a person – physically and mentally – and that taking advantage of more of our complementary services will help them achieve this."

As a result of the strategy, Bannatyne expects to be back making monthly profits by the end of the year.

"I believe we’ll be profitable again, month by month, by the end of 2021," Campling said.

"Early sales have been very encouraging. While I know the trend will drop off slightly, I’m hopeful there could even be a ‘January’ this September, for example, once people are back from their UK staycations – perhaps even foreign holidays – and are thinking: ‘I’ve got to get back to the health club now’."

Like other UK operators, Bannatyne has been hit hard by the pandemic and the subsequent lockdowns.

The group is expecting to report pre-tax losses of around £20-£21 for the year ending December 2020 – a huge drop from the pre-tax profit of £12.5m it achieved in 2019.

Campling also revealed that the group lost more than a third (34-35 per cent) of its members – a total of around 70,000 – during the pandemic.

He also revealed the company has permanently closed two clubs – Birmingham Priory and London’s Russell Square – which bringing its estate to 71.

Both sites were coming toward the end of their leases and – in contrast with the new focus on wellness – had no spa.

To read the full interview with Ken Campling, click here for HCM Issue 3, 2021.
RELATED STORIES
FEATURE: Interview: Ken Campling


Following reports of a bid to buy the Bannatyne Group, we get the lowdown on how the business has been faring and plans for 2021 from its de facto CEO
Bannatyne says impact of COVID-19 could be £30m


Duncan Bannatyne, CEO of Bannatyne Group, which runs spas, health clubs and hotels, says the coronavirus shutdown could cost the company £30m.
Duncan Bannatyne takes back the reins at Bannatyne as CEO Justin Musgrove steps down


Duncan Bannatyne is to return to frontline involvement in the health club, spa and hotel business that bears his name, as current CEO, Justin Musgrove, announces his departure for a new role in the Middle East.
MORE NEWS
Healing Hotels' new certification provides ‘source of trust and reassurance for health-conscious travellers’
Global consortium of holistic hotels, resorts and retreats Healing Hotels of the World has unveiled a new certification to help its member hotels communicate their commitment to healing, not only through their holistic programming but also by conforming to COVID safety regulations.
GWI refreshes UN Sustainable Development Goals initiative with new leadership appointments
Sustainable Spa Association co-founder and former group head of spa for Aspria, Lucy Brialey has been appointed as chair of the Global Wellness Institute’s United Nations Sustainable Development Goals initiative.
Plans revealed to build world's deepest pool, Blue Abyss, in the UK
Plans have been revealed to build the world's deepest pool in Cornwall, UK.
Authentic Finnish-inspired Nordic Spa opening north of Toronto in Q3 2021
A brand new Finnish-inspired day spa called Vettä Nordic Spa is on track to open its doors in Ontario, Canada in September 2021.
Euphoria launches programming to help guests heal and process trauma from living in a pandemic era
Holistic Greek destination spa Euphoria in Sparta has announced the launch of the Feel Alive retreat, designed to help guests recover from the trauma of living through a global pandemic for the past year.
Voya appoints Serina Sandhu head of global sales to execute strategic growth plan
The board of directors at Irish marine skincare and spa brand Voya has named Serina Sandhu as the brand's new head of global sales.
+ More news   
 
COMPANY PROFILES
Orbit4

Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGym [more...]
+ More profiles  
VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

20-21 Jun 2021

International Esthetics, Cosmetics & Spa Conference

Las Vegas Convention Center, Las Vegas, United States
21-23 Jun 2021

World Spa & Wellness Asia Online Conference

Online,
+ More diary  
 


CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS