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Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat
By Megan Whitby 20 Dec 2022
There are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023 Credit: Banyan Tree Group
Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.

Banyan Tree AlUla is being operated by Accor on behalf of Banyan Tree, thanks to the two brands’ strategic long-term partnership agreement which was announced in 2016. The deal means Accor develops and manages Banyan Tree-branded hotels around the world.

Set against a striking desert backdrop and imposing rock formations, Banyan Tree AlUla has been developed in the Ashar Valley of the AlUla region – a historical crossroad of ancient civilisations and a popular resting place for travellers and traders since the 6th century BC.

The vision for the resort was inspired by the architecture of the Nabataeans – a nomadic tribe of Bedouins who occupied the area 2,000 years ago.

Banyan Tree AlUla’s 47 sand-coloured tents blend into the landscape, while a range of outdoor wellness experiences allow guests to connect with the natural surroundings.

An oasis of wellness
The two-acre property features a signature Banyan Tree Spa designed as a desert wellness sanctuary and a place for physical, mental and spiritual renewal with a holistic approach based on traditional Asian healing therapies.

Beyond the spa, a range of open-air treatments and outdoor wellbeing experiences allow guests to connect deeply with the natural surroundings. Highlights include star-lit open-air sound baths and a massage inside a hidden cave surrounded by precious minerals, incense and scented candles made with locally-grown ingredients.

A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields have also been added to complete the offering.

Following time at the spa or a gym session at the resort’s fitness centre, guests can unwind at the resort’s tranquil rock pool with views of the expansive valley on the horizon.

Speaking to Spa Business, Banyan Tree revealed there are plans to expand the spa with thermal and wet facilities and a corresponding suite of rituals by Q4 of 2023.

Partners include Lemi, Talenti Spa and Pevonia. A regular selection of yoga classes, retreats and workshops by world-renowned masters in their fields complete the offering.

To discover more of the latest new openings across the global spa and wellness industry, check out the most recent issue of Spa Business.


News
1 to 12 of 9521 news stories
22 Jul 2026
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025. The ... More
21 Jul 2026
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI company Midjourney, that blurs the boundaries between spa, fitness and preventative healthcare, with the goal of improving public health. Midjourney ... More
22 Jul 2026
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences. Sloyan created the UK Academy of Sound and ... More
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
21 Jul 2026
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa. It acquired the wellness location that had been operating since 2005 at the start of 2025, before renovating the property. Swissline says ... More
21 Jul 2026
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
     
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