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Beauty industry launches support campaign as government delays restarting close-contact services
By Megan Whitby 04 Aug 2020
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.


News
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23 Sep 2020
CBD-infused skincare line, Color Up has announced a new CBD training course and scholarship programme. The company has added to its existing catalogue of CBD training programmes and upgraded its Cannabis Master Programme to include ... More
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An aesthetics and wellness clinic has launched a new facial treatment dedicated to key workers on the frontlines of the pandemic. Developed at KLNIK, in Cheshire, UK, the new facial came to fruition after the ... More
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The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John W. Brick Mental Health Foundation, to its 12-person advisory board. ... More
18 Sep 2020
Hundreds of thousands of small companies in the UK – including those operating in spa, fitness and leisure – are set to receive payouts on interruption insurance policies, following a high court judgment in a ... More
21 Sep 2020
Hyatt Hotels Corporation has announced a new collaboration between its spa and fitness brand, Exhale, and the newly launched Amazon Halo service. Powered by a mobile app and accompanying wristband, the newly launched Amazon Halo ... More
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Four Seasons Hotels and Resorts is collaborating with developer, Gruppo Statuto, to transform the celebrated San Domenico Palace in Sicily, Italy, into San Domenico Palace, Taormina, A Four Seasons Hotel. The hilltop destination was formerly ... More
18 Sep 2020
Cruise ship and resort operator, OneSpaWorld Holdings (OSW) has announced that Susan Bonner will join the company as chief commercial officer, starting 12 October, 2020. In this newly created position, Bonner will be part of ... More
18 Sep 2020
Industry figure, Rainer Bolsinger, has recently been appointed chief sales officer and chief marketing officer for artofcryo.com, a new division of L&R Kältetechnik GmbH & Co. KG. L&R has a 30-year history with -110°C solutions ... More
17 Sep 2020
Breathwork is known globally as a key pillar of wellness and its positive effects are well documented on the physical, mental and emotional state. In St Lucia, Windjammer Landing Villa Beach Resort and Spa has ... More
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The Global Wellness Institute’s (GWI) latest Q&A with experts on wellness in the age of COVID-19 saw VP of research and forecasting, Beth McGroarty, talk with entrepreneur Melisse Gelula, who previously co-founded wellness media company, ... More
16 Sep 2020
Luxury hotel and resort brand Aman has unveiled plans for urban Aman Residences in Bangkok, with design by world-renowned architect, Jean-Michel Gathy. Aman has signed a long-term partnership with Nai Lert Park Development, a subsidiary ... More
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Integrative health resort, Chiva-Som in Hua Hin, Thailand, is growing its Online Wellness Service offering with a series of complimentary classes and talks throughout September and October. The resort is expanding its existing support programme, ... More
     
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Jobs   News   Products   Magazine
NEWS
Beauty industry launches support campaign as government delays restarting close-contact services
POSTED 04 Aug 2020 . BY Megan Whitby
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus Credit: CarolineHirons.com
The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.
RELATED STORIES
Therapists must wear visor and face mask for all close-contact treatments, says new government guidance


Close-contact services, including facials, can recommence in England as of Saturday 15 August, following a statement from the UK government.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Industry responds as UK parliament mocks wellness and beauty sector


The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter.
UKSA mobilises industry to press Boris Johnson for reopening date


The UK Spa Association (UKSA) is urging industry members to lobby the government for a reopening date by sending letters directly to the Prime Minister and their local MPs.
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Color Up launches CBD education programme for wellness professionals and new scholarship scheme
CBD-infused skincare line, Color Up has announced a new CBD training course and scholarship programme.
Aesthetics clinic develops facial for frontline workers inspired by the power of touch
An aesthetics and wellness clinic has launched a new facial treatment dedicated to key workers on the frontlines of the pandemic.
GWS appoints ­fitness industry thought leader, C. Victor Brick, to advisory board
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of Planet Fitness Growth Partners (PFGP) and chair of the John W. Brick Mental Health Foundation, to its 12-person advisory board.
Spas could get payouts on business interruption insurance following high court ruling
Hyatt’s wellbeing brand, Exhale, teams up with Amazon over newly launched Halo service
Hyatt Hotels Corporation has announced a new collaboration between its spa and fitness brand, Exhale, and the newly launched Amazon Halo service.
Four Seasons to manage historic San Domenico Palace in Taormina, Italy
Four Seasons Hotels and Resorts is collaborating with developer, Gruppo Statuto, to transform the celebrated San Domenico Palace in Sicily, Italy, into San Domenico Palace, Taormina, A Four Seasons Hotel.
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