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The Refinery harnesses augmented reality to launch avatar-based PT service
By Tom Walker 26 Oct 2020
The ALFI platform consists of two key phone applications, one to run on Apple's IoS and another on Android
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.

Utilising motion capture, 3D and augmented-reality (AR) technology, 'ALFI' is a virtual PT, created in partnership with Unicorn XP and Riverswave Developers.

The Refine with ALFI app has been designed to provide the "most inclusive, visually appealing, and movement-focused PT ever experienced" in the virtual and on demand fitness space.

The ALFI platform consists of two key phone applications, one to run on Apple's IoS and another on Android.

Both applications have a 3D engine embedded within a native app, which gives the user an experience similar to a top-quality video game.

Using an algorithm, the app then creates a unique fitness class of either HIIT or yoga, also offering a posture clinic for technical perfection.

The class is then presented by Alfi the avatar, using 3D motion clips to create the unique content, complete with synchronised music and voice-overs for a seamless user experience.

The app is run on the UNITY platform, using motion capture technology of experienced human coaches and includes 360-degree view of all poses and moves.

To increase engagement, the app has an in-built redeemable token system, allowing the user to give credits to friends, customise their avatar, redeem free classes or donate to charity via ALFI Tokens.

Each ALFI avatar can also be customised to suit the users preferences.

The launch of ALFI is a response to an increasing appetite for AR-based solutions – which overlay digital content onto the physical world.

It is estimated that AR-based apps, such as Pokemon Go and Snapchat, will have an estimated 2.5billion users by 2023.

Zoe Bertali, co-founder of ALFI said: "We wanted to create something fun, accessible and engaging.

"So many fitness apps have the same format, which can make the choice overwhelming and sometimes discouraging.

"We have created a visually striking, avatar led, algorithmic fitness app which allows us to create bespoke user led classes in seconds, compared to scrolling through hundreds of videos.

"The heart of the app is human and all regimes are created using motion capture – so the avatar moves like a human, but is run by the Unity gaming engine.

"The exciting thing about our app is that it is AR ready, which means that very soon, life size ALFI will be leading you through classes in your home not just on your screen!"

Get more Fit Tech news at FitTechglobal.com.

Sign up for the free Fit Tech ezine here.


News
1 to 12 of 7611 news stories
26 Nov 2020
On Wednesday 2 December, all spas across England will be permitted to reopen, as the country emerges from its second lockdown. Prime Minister Boris Johnson laid out the exit strategy this week in the Commons, ... More
25 Nov 2020
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests. More than a gym, it taps into a ... More
25 Nov 2020
The Spa at Carden in Northern England has been named the UK’s Best New Spa at this year’s Good Spa Guide (GSG) Awards 2020. GSG hosted its annual industry awards ceremony virtually yesterday (24 November), ... More
25 Nov 2020
As the highly anticipated Zulal Wellness Resort by Chiva-Som continues to prepare for its opening in Q1 20201, Daniele Vastolo has been selected to helm the project’s pre-opening as GM. Zulal is the first management ... More
24 Nov 2020
The shortlist for the Hall of Wellness Awards (HOW Awards) has been announced, with 110 awards up for grabs, split into six categories – Middle East, Asia, Europe and UK, Oceania, Americas and Africa – ... More
23 Nov 2020
ISPA and global beauty and spa therapy educational organisation, CIDESCO, are collaborating to tackle the training and staffing issues in the world of spa. Recent ISPA data suggests that nearly half (46 per cent) of ... More
22 Nov 2020
Grayshott Spa, an icon of the UK wellness industry, has succumbed to the pandemic, announcing it is to close permanently, 55 years after opening as a health retreat. Sheila McCann, who heads the Grayshott team, ... More
20 Nov 2020
The luxury Armathwaite Hall Hotel & Spa in the northern Lake District, UK, will launch a wild swimming package in December, designed to introduce guests to the benefits of cold water therapy. Under the careful ... More
19 Nov 2020
Sauna from Finland has announced it is hosting the 2020 World Sauna Forum virtually on 3 and 4 December, to help educate more people in the spa and wellness industry about providing authentic Finnish sauna ... More
18 Nov 2020
Six Senses has announced plans to expand into the Americas and open Six Senses Botanique, in Mantiqueira, Brazil, after reimagining a former hotel and spa. Situated on a hillside amid 700 acres of lush, mid-tropical ... More
17 Nov 2020
Sleep health and the role of the spa, wellness and hospitality sectors was the subject of a lively panel at the recent GWS in Florida. Moderated by Allison Howard, founder and CEO of Nollapelli, the ... More
17 Nov 2020
A discussion panel about future wellness trends saw spa and wellness industry experts offer their take on what’s in the pipeline for the industry in 2021. Moderated by Beth McGroarty, GWS VP of research and ... More
     
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NEWS
The Refinery harnesses augmented reality to launch avatar-based PT service
POSTED 26 Oct 2020 . BY Tom Walker
The ALFI platform consists of two key phone applications, one to run on Apple's IoS and another on Android Credit: ALFI
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.

Utilising motion capture, 3D and augmented-reality (AR) technology, 'ALFI' is a virtual PT, created in partnership with Unicorn XP and Riverswave Developers.

The Refine with ALFI app has been designed to provide the "most inclusive, visually appealing, and movement-focused PT ever experienced" in the virtual and on demand fitness space.

The ALFI platform consists of two key phone applications, one to run on Apple's IoS and another on Android.

Both applications have a 3D engine embedded within a native app, which gives the user an experience similar to a top-quality video game.

Using an algorithm, the app then creates a unique fitness class of either HIIT or yoga, also offering a posture clinic for technical perfection.

The class is then presented by Alfi the avatar, using 3D motion clips to create the unique content, complete with synchronised music and voice-overs for a seamless user experience.

The app is run on the UNITY platform, using motion capture technology of experienced human coaches and includes 360-degree view of all poses and moves.

To increase engagement, the app has an in-built redeemable token system, allowing the user to give credits to friends, customise their avatar, redeem free classes or donate to charity via ALFI Tokens.

Each ALFI avatar can also be customised to suit the users preferences.

The launch of ALFI is a response to an increasing appetite for AR-based solutions – which overlay digital content onto the physical world.

It is estimated that AR-based apps, such as Pokemon Go and Snapchat, will have an estimated 2.5billion users by 2023.

Zoe Bertali, co-founder of ALFI said: "We wanted to create something fun, accessible and engaging.

"So many fitness apps have the same format, which can make the choice overwhelming and sometimes discouraging.

"We have created a visually striking, avatar led, algorithmic fitness app which allows us to create bespoke user led classes in seconds, compared to scrolling through hundreds of videos.

"The heart of the app is human and all regimes are created using motion capture – so the avatar moves like a human, but is run by the Unity gaming engine.

"The exciting thing about our app is that it is AR ready, which means that very soon, life size ALFI will be leading you through classes in your home not just on your screen!"

Get more Fit Tech news at FitTechglobal.com.

Sign up for the free Fit Tech ezine here.
Using an algorithm, the app creates a unique fitness class of either HIIT or yoga, also offering a posture clinic for technical perfection Credit: ALFI
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