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Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
By Helen Andrews 06 May 2025
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.


The resort first opened in 1995
News
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
NEWS
Chiva-Som Hua Hin celebrates 30 years with a 'season of reflection' featuring Japanese face-sculpting and other therapies
POSTED 06 May 2025 . BY Helen Andrews
Masa Sugiyama has developed a signature non-surgical facial slimming treatment Credit: Chiva-Som Hua Hin
Chiva-Som has planned four months of retreats to celebrate its 30th anniversary
This 'season of reflection' will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests
Japanese face scupltor, Masa Sugiyama, will teach her technique in AugustDeep tissue massage during the therapy can also improve the firmness of skin
The facial-sculpting technique can reduce swelling and make the face appear slimmer
Chiva-Som Hua Hin is celebrating its 30th anniversary with a 'season of reflection', which will see visiting practitioners delivering complimentary educational sessions and paid treatments to guests.

One of the most notable is face sculptor Masa Sugiyama, a Japanese-born facial therapist who is currently based in France. Sugiyama will educate resort guests about her signature non-surgical cranial massage technique.

Called the Masa Methode, the treatment sculpts the face by relieving muscle tightness and reducing swelling, which enhances facial contours and can makes the face appear better defined.

The Masa Methode targets the masticatory muscles in the jaw, as well as muscles in tension-prone areas, such as the occipital muscles at the base of the skull.

Gentle yet precise movements improve lymphatic drainage and blood circulation, while deep tissue massage during the therapy can also improve the firmness of skin and the absorption of ingredients from products.

Sugiyama will teach elements of her method on a complimentary basis during two sessions called Anti-Ageing Face and Neck and Postural Facial Shaping. Each will last around 45 minutes.

As a visiting consultant, she will also offer initial 80-minute treatments for THB10,000 (US$302, €267, £227), while follow-up 50-minute treatments cost THB8,300 (US$251, €221, £189).

These sessions are part of the four months of retreats during the season of reflection. Featured practitioners from around the world will deliver talks, activities and holistic experiences designed to help guests transform their minds and bodies.

Each will have a different theme:

• June: Exercise and mental health
• July: Strengthening from the inside out
• August: Longevity, men and women’s Health and holistic harmony
• September: Heart health and hormonal balance

Chiva-Som Hua Hin opened in 1995 as a holistic wellbeing retreat and has continued to blend Western practices with Eastern philosophies to provide guests to improve physical and mental health.

Read an interview with Chiva-Son's Dr Jason Culp in our sister magazine, HCM here.
The resort first opened in 1995 Credit: Chiva-Som Hua Hin
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
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21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

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