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Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
By Megan Whitby 19 Feb 2024
The spa's new design will take inspiration from Soho House's classic interior blueprint and Miami's tropical style Credit: St Moritz Hotel
Cornish beachfront hotel St Moritz Hotel has announced plans to refresh its spa and wellness facilities
The project will involve a complete rework of the hotel’s pool area into a modern new wellness space with wet and thermal facilities
The 15-year-old hotel is already home to a Soho House-branded Cowshed Spa facility – the only one in the world not located at a Soho House destination
The spa's redesign is being overseen by interior designer Steve Coombe of 3idog
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.

The project will transform the hotel pool area into a modern new wellness space with a high-tech outdoor hydro pool, spacious new steamroom and sauna facilities, ice fountains and multiple sensory showers. Additional updates will include a revamp of the changing rooms and new indoor pool seating and lounge areas.

Design is being managed by Steve Coombe of 3idog who has been briefed to create a timelessly stylish space that’s both inviting and sophisticated.

The new space will complement the hotel’s existing Cowshed Spa facility. Launched in 1998, Cowshed is the signature spa brand created by the international private members club brand Soho House.

The six-treatment-room St Moritz wellness outpost is the only Cowshed Spa outside of a Soho House property and the only coastal Cowshed in the UK.

Soho House describes Cowshed as a concept inspired by the English countryside and centred on the therapeutic nature of botanical essential oils. Available to purchase at Soho House locations and global beauty retailers, its products are all made in England from a variety of organic ingredients and wildcrafted plant extracts.

Hugh Ridgway, St Moritz founder, said: "For 2024, we’re undertaking a multi-million-pound rebuild of our indoor swimming pool as an extension of our extremely popular coastal Cowshed Spa and in doing so, are stepping further into the luxury wellness landscape.”

Spa guests will be able to access a spa menu offering branded treatments supplied by Cowshed and SkinCeuticals.

The spa is also home to a hot and cold contrast cycle – called the Wild Spa, manicure and pedicure stations and a relaxation lounge.

Finer details
The Cornish Cowshed is characterised by Soho House’s classic interior styling. The St Moritz team says this design profile will flow through the new facilities in addition to colourful Miami-inspired interiors.

The spa will feature tiling throughout to provide a classic and stylish aesthetic, with Italian rock and pebble-inspired signature flooring and white marble mosaics in the pools.

For the walls, blocks of colour will complement lozenge-shaped blush pink tiles.

Meanwhile, vivid fabric colour patterns and stripes will cover the new four-postered day beds in relaxation areas to capture Miami’s vibrant essence, blending bold patterns and vivid hues such as turquoise, coral and sunny yellows to create an element of playfulness.


News
1 to 12 of 9515 news stories
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
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Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
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The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
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A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
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Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
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