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Dave Asprey announces deal to open Upgrade Labs in Dubai
By Helen Andrews 28 Nov 2025
Asprey said his AI cardio regime can achieve an improvement in VO2 Max by 12 per cent in 15 minutes, compared to five hours of traditional exercise classes Credit: Global Wellness Summit
Upgrade Labs will open a location in Dubai
Founder, Dave Asprey revealed plans during the Global Wellness Summit
This will mark Upgrade Labs' first international expansion
Asprey claims his AI-based cardio regime can make significant improvements to VO2 Max in minutes
Longevity and biohacking entrepreneur Dave Asprey announced that his company, Upgrade Labs, will open its first UAE-based centre in Dubai.

The remarks came during the recent Global Wellness Summit.

This marks the first international expansion for the brand of longevity centres that are designed to use science, data and technology to support better recovery and energy levels, based on biometric data.

"We look at 187 million data points per client per year and we're doing lab tests. We're looking at their brainwaves and we're using AI to get a signal into the body to cause the body to want to change," said Asprey, who is founder of The Asprey Group.

He compared traditional spin classes and shame-based motivation to exercise with an AI cardio regime offered by Upgrade Labs.

The AI system, according to Asprey, can achieve an improvement in VO2 Max of 12 per cent in 15 minutes, compared to five hours of classes.

Asprey said he works out for 20 minutes a week, has six per cent body fat and is 'ripped' as a result of the AI system monitoring his health.

"People who say the goal is healthspan are cowards," he added provocatively. "Our goal is to extend human life beyond its original design and to look better or feel better than we do right now.”



News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
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