Aston Martin Aramco partners with Elemis – marking the Formula One team’s first official skincare collaboration
Elemis will offer exclusive product collections, VIP treatments and a spa activation at the Monaco Grand Prix
Partnership aligns with Formula One’s growing female fanbase and Aston Martin Aramco’s ‘Make a Mark’ diversity strategy
The Aston Martin Aramco Formula One Team has announced Elemis as its first official skincare partner, marking the beginning of a multi-year collaboration between the two British brands.
During the partnership’s debut year, Elemis will unveil exclusive, limited-edition product collections and introduce experiential ‘pit stop’ treatments for VIP guests at the Aston Martin Aramco Paddock Club Suite.
The tie-up will also bring an elevated wellness experience to the 2025 Monaco Grand Prix, where Elemis will debut a first-of-its-kind spa activation aboard the Aston Martin Aramco luxury yacht.
Séan Harrington, Elemis co-founder and CEO, said: “Becoming the first official skincare partner of Aston Martin Aramco marks a meaningful, collaborative milestone for Elemis.
“This value-driven partnership is the first of its kind and a pioneering effort in Formula One. It demonstrates how two leaders and innovators in our respective fields can work together to shift perception, empower others and create an unrivalled lifestyle experience.”
Beyond luxury experiences, the collaboration reflects a shared commitment to inclusivity within Formula 1, a sport witnessing a dynamic shift in its fan base.
According to a recent Nielsen study, 41 per cent of F1 fans are now women, with the fastest-growing demographic being women aged 16 to 24. This aligns with Aston Martin Aramco’s ‘Make a Mark’ strategy, which champions diversity and positive change within the sport.
Jeff Slack, MD of commercial, Aston Martin Aramco Formula One Team, added: "As a brand synonymous with innovation and excellence, Elemis is a natural partner for us as we move into the 2025 season. Announcing our first official skincare partner marks a significant milestone in how we connect with our fans, and I’m eager to see it open up new opportunities for both organisations."
Jessica Hawkins, Aston Martin Aramco Formula One driver ambassador and head of F1 Academy: “Promoting inclusivity and ensuring that motorsport is a place where everyone is welcome is really important to me, so it’s incredible that Elemis have a similar focus, both within its partnership and its strategy more broadly.”
Aston Martin Aramco’s dedication to sustainability is also reflected in Elemis’ commitment to environmentally responsible practices, including sustainable sourcing and eco-conscious formulations, reinforcing the brands’ shared vision for a more responsible future.
