19-21 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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22-25 Jul 2026
The Global Ambassador ,
Phoenix,
United States
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The Riviera Maya Edition Kanai,
Playa del Carmen,
Mexico
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10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia,
Malaysia
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18-20 Sep 2026
Sheraton Norfolk Waterside,
Norfolk,
United States
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22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River,
Bangkok ,
Thailand
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27-29 Sep 2026
Farnham Estate Spa & Golf Resort,
Ireland
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29 Sep - 02 Oct 2026
Pical Resort, Valamar Collection,
Porec,
Croatia
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| Equinox and SoulCycle face backlash after it's revealed owner will host Trump fundraiser |
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| By Liz Terry 08 Aug 2019 |
Equinox and SoulCycle are reportedly busy taking cancellations after it was reported that owner, Stephen Ross, will host a fundraising event for Donald Trump Credit: Getty Images
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Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke the news that the ultimate owner of the business, Stephen Ross, will host a fundraising event for Donald Trump's re-election.
Ross is head of Related Companies, which owns the fitness brands and will reportedly throw a US$100k-$250k-a-ticket bash at his home in the Hamptons, NY this Friday.
Members have taken to social media to express their outrage, with many stating their intention to cancel their membership of the high-end chains.
The clubs' front desks are reportedly busy taking cancellations. The hashtags #BoycottEquinox and #BoycottSoulCycle are currently trending.
Equinox, which runs health clubs and spas and has just opened its first hotel, has carefully and consistently focused its marketing and company culture on a liberal agenda.
The company has also focused on wellness and developed a reputation for supporting causes such as Pride, meaning the fundraiser puts it directly at loggerheads with members who have bought in to this philosophy.
The issue is likely to cause the company significant damage, with the risk both fitness brands will become toxic.
Ross also owns the Miami Dolphins which looks likely to get caught up in the controversy and the overall business is backed by investment company, L Catterton.
A selection of comments from Twitter follow. We'll keep you posted as this story develops.
EQUINOX AND SOULCYCLE TWEETS
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| Fenix Group srl |
| Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of
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