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'Chief Happiness Officer' greets guests at new Fairmont Tokyo, marking Fairmont's debut in Japan
By Helen Andrews 10 Jul 2025
The hotel's chief happiness officer is a Labrador Retriever called Serene Credit: Fairmont Tokyo
The property is being developed in partnership with The Nomura Real Estate Development Co and with interiors by BAR Studio
The hotel has its own chief happiness officer – a Labrador Retriever called Serene – welcoming visitors upon arrival in the lobby
The Fairmont Spa and Health Club has four treatment rooms – including a couple’s room – with views over the surrounding gardens
The menu also lists treatments that use red light therapy, radio frequencies and a skin steaming device designed to dissolve excess oil and impurities
Hospitality group Accor has launched its first Fairmont Hotels and Resorts-branded property in Japan, the Fairmont Tokyo with a chief happiness officer – a Labrador Retriever called Serene – welcoming visitors on arrival in the lobby.

The 217-key hotel and spa sits on floors 35-43 in the newly developed Blue Front Shibaura Tower South in the capital city’s Shibaura district with meandering canals, lush gardens and iconic nearby landmarks – such as the majestic Zojoji Temple.

The hotel was created in collaboration between Accor and hospitality developer and management company Nomura Real Estate Development Co Ltd. The hotel is part of a 4.7-hectare mixed-use project to redevelop a much larger structure (the Hamamatuscho Building) into twin towers. The hotel is in the south tower and the entire project will have offices, retail facilities and residences when complete.

The hotel's interior design is by BAR Studio, paying homage to Japan's rich artistic heritage with traditional artworks using Japanese techniques like Kintsugi and weaving.

Fairmont Spa and Health Club

On the 35th floor, the spa has four treatment rooms – including a couple’s room – with views over the surrounding gardens.

There's also a relaxation deck with a view of Tokyo Tower, an outdoor pool, a 20-metre indoor infinity pool and a hot tub.

The male changing area has a hot tub, cold plunge and a dry sauna. The female changing area has a hot tub and steam sauna.

The gym has spaces for free weights, functional training, equipment by Technogym and studios for group classes in yoga, personal training, boxing and other activities.

Spa treatments

Kerstin Florian treatments are on offer at this property. Fairmont has had a partnership with Kerstin Florian that dates back to 2002, when the skincare line and its treatments were first introduced at Fairmont Banff Springs in Canada.

The signature treatment, called Legacy, lasts 120 minutes and starts with sound therapy before a massage. Facial treatments by Kerstin Florian feature serums enriched with caviar extract, jade roller massage and steaming technology.

Other original spa treatments inspired by the destination feature a blend of Fairmont Tokyo’s signature oils – rose or cherry blossom. Locally sourced products will also be incorporated into rituals, including pearl essence from Mikimoto for use during a hot stone massage.

The menu also includes treatments that use red light therapy, radio frequencies and a skin steaming device called the EIEN Plus, which is designed to dissolve excess oil and impurities.

Emma Darby, global VP for spa and wellness at Fairmont, said: "Fairmont Spa and Health Club at Fairmont Tokyo is an extraordinary expression of wellness elevated by culture, craftsmanship, and calm. Inspired by the rhythm of the city and grounded in Japanese tradition, the spa blends locally sourced ingredients with Fairmont’s signature treatments to create experiences that are both restorative and deeply rooted in place.

"The sunrise swims with skyline views and moments of stillness in the tranquil saunas are where Tokyo’s energy meets mindful escape," added Darby. "It’s not just about self-care, it’s about connection, beauty, and making special happen through every detail.”

Fairmont portfolio

Fairmont Hotels & Resorts operates 11 properties across Asia, seven of which are in China. The brand has a pipeline of more than 30 hotels under development, with openings planned in Hanoi (Vietnam), Bangkok (Thailand), New Orleans (US).

Dog
Canine


The spa has a retail area
The spa has a pool and sundeck for relaxation
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International SPA Association - iSPA
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News   Products   Magazine
NEWS
'Chief Happiness Officer' greets guests at new Fairmont Tokyo, marking Fairmont's debut in Japan
POSTED 10 Jul 2025 . BY Helen Andrews
The hotel's chief happiness officer is a Labrador Retriever called Serene Credit: Fairmont Tokyo
The property is being developed in partnership with The Nomura Real Estate Development Co and with interiors by BAR Studio
The hotel has its own chief happiness officer – a Labrador Retriever called Serene – welcoming visitors upon arrival in the lobby
The Fairmont Spa and Health Club has four treatment rooms – including a couple’s room – with views over the surrounding gardens
The menu also lists treatments that use red light therapy, radio frequencies and a skin steaming device designed to dissolve excess oil and impurities
Hospitality group Accor has launched its first Fairmont Hotels and Resorts-branded property in Japan, the Fairmont Tokyo with a chief happiness officer – a Labrador Retriever called Serene – welcoming visitors on arrival in the lobby.

The 217-key hotel and spa sits on floors 35-43 in the newly developed Blue Front Shibaura Tower South in the capital city’s Shibaura district with meandering canals, lush gardens and iconic nearby landmarks – such as the majestic Zojoji Temple.

The hotel was created in collaboration between Accor and hospitality developer and management company Nomura Real Estate Development Co Ltd. The hotel is part of a 4.7-hectare mixed-use project to redevelop a much larger structure (the Hamamatuscho Building) into twin towers. The hotel is in the south tower and the entire project will have offices, retail facilities and residences when complete.

The hotel's interior design is by BAR Studio, paying homage to Japan's rich artistic heritage with traditional artworks using Japanese techniques like Kintsugi and weaving.

Fairmont Spa and Health Club

On the 35th floor, the spa has four treatment rooms – including a couple’s room – with views over the surrounding gardens.

There's also a relaxation deck with a view of Tokyo Tower, an outdoor pool, a 20-metre indoor infinity pool and a hot tub.

The male changing area has a hot tub, cold plunge and a dry sauna. The female changing area has a hot tub and steam sauna.

The gym has spaces for free weights, functional training, equipment by Technogym and studios for group classes in yoga, personal training, boxing and other activities.

Spa treatments

Kerstin Florian treatments are on offer at this property. Fairmont has had a partnership with Kerstin Florian that dates back to 2002, when the skincare line and its treatments were first introduced at Fairmont Banff Springs in Canada.

The signature treatment, called Legacy, lasts 120 minutes and starts with sound therapy before a massage. Facial treatments by Kerstin Florian feature serums enriched with caviar extract, jade roller massage and steaming technology.

Other original spa treatments inspired by the destination feature a blend of Fairmont Tokyo’s signature oils – rose or cherry blossom. Locally sourced products will also be incorporated into rituals, including pearl essence from Mikimoto for use during a hot stone massage.

The menu also includes treatments that use red light therapy, radio frequencies and a skin steaming device called the EIEN Plus, which is designed to dissolve excess oil and impurities.

Emma Darby, global VP for spa and wellness at Fairmont, said: "Fairmont Spa and Health Club at Fairmont Tokyo is an extraordinary expression of wellness elevated by culture, craftsmanship, and calm. Inspired by the rhythm of the city and grounded in Japanese tradition, the spa blends locally sourced ingredients with Fairmont’s signature treatments to create experiences that are both restorative and deeply rooted in place.

"The sunrise swims with skyline views and moments of stillness in the tranquil saunas are where Tokyo’s energy meets mindful escape," added Darby. "It’s not just about self-care, it’s about connection, beauty, and making special happen through every detail.”

Fairmont portfolio

Fairmont Hotels & Resorts operates 11 properties across Asia, seven of which are in China. The brand has a pipeline of more than 30 hotels under development, with openings planned in Hanoi (Vietnam), Bangkok (Thailand), New Orleans (US).

Dog
Canine
The spa has a retail area Credit: Fairmont Tokyo
The spa has a pool and sundeck for relaxation Credit: Fairmont Tokyo
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Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
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Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
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