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Following a stellar rugby career, Jonny Wilkinson has found meaning in his living drinks brand
By Kath Hudson 24 Oct 2024
Rugby star, Jonny Wilkinson, is interviewed on stage at the HCM Summit Credit: One Living
Jonny Wilkinson on stage at the HCM Summit
Wilkinson is telling HCM editor, Liz Terry, about the training that got him to the top of the game
He will also be talking about his One Living kombucha brand and delegates will get to sample the drink
Still to come: Baz Moffat, Emlyn Brown, Fahad Alhagbani, Eric Falardeau and Dominika Kampa
England rugby legend and founder of the One Living brand, Jonny Wilkinson, has been on stage speaking to HCM editor, Liz Terry, at the HCM Summit.

Wilkinson spoke about the training regime he undertook which got him to the top of the game, as well as how he honed his ability to focus so intensely and the moment he realised that creating a kombucha brand was his life’s work.

“My life has always been about finding out what I’m capable of, but as a younger person I didn’t understand about balance," he says. "My training looked horrible. I was that guy who would put people off training because it was brutal. I didn’t get rehab, massage, or physio. Fear was driving me to keep doing more.

“Self care elements were pointless to me at the time. I was putting everything on achievement but realised my training was like self-sabotage. I spent five years injured. Now it’s different, I have learned that bringing yourself back into balance with nutrition, recovery, sleep, rest, breathwork, silence ... can unlock incredible experience.

“We disregard calm as a huge part of performance. Now I’m all about calm. Calm brings connection and connection brings everything. For 15 years I tried to control everything, now I understand what I want and make that clear with my intention and then I relax. I don’t try to control anything. If I look after my calm, anything is possible.”

In an exclusive interview earlier this year, Wilkinson, told HCM, that discovering living food brought about astounding improvements to his physical and mental health.

Later this afternoon, delegates will have the chance to try Wilkinson’s kombucha, a living-drinks business which started out in his kitchen.

Wilkinson said he was motivated to make kombucha accessible, affordable and as tasty as possible, so that what was in the bottle at the end was still living and growing and as close to how it started out as possible.

After Wilkinson, at 2.30pm, we’ll be hearing from Baz Moffat, co-founder of The Well HQ, which is driving improvements in women’s health. She will be doing a book signing during this afternoon’s tea break.

Also on stage this afternoon, we’ll have Accor’s Emlyn Brown and CEO of Armah Sports, Fahad Alhagbani who spoke in last month’s HCM about two IPOs in five years. Tune in viathe live stream here and seeing what you’re missing out on.


Rugby star, Jonny Wilkinson, with HCM editor Liz Terry
News
1 to 12 of 9514 news stories
16 Jul 2026
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Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
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The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
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A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
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The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
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Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
     
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