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19-21 Jul 2026
The Global Ambassador , Phoenix, United States
22-25 Jul 2026
The Global Ambassador , Phoenix, United States
23-26 Aug 2026
The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026
MITEC Kuala Lumpur,Malaysia, Malaysia
18-20 Sep 2026
Sheraton Norfolk Waterside, Norfolk, United States
22-23 Sep 2026
Four Seasons Hotel Bangkok at Chao Phraya River, Bangkok , Thailand
27-29 Sep 2026
Farnham Estate Spa & Golf Resort, Ireland
29 Sep - 02 Oct 2026
Pical Resort, Valamar Collection, Porec, Croatia
Has COVID-19 reminded us that art is crucial to wellbeing?
By Megan Whitby 20 Jul 2020
Making art reduces levels of the stress hormone cortisol in the body, regardless of skill level or past experience Credit: Shutterstock: alinabuphoto
During lockdown, people all around the world turned to the arts to take sanctuary from the unprecedented situation before them – US-based International Arts and Mind (IAM) Lab collated a guide which offers weekly easy-to-do art activities, to help people use art as a coping mechanism.

Before the pandemic, spas were starting to experiment with wellbeing-boosting arts-based activities – anything from colouring and painting to creative writing. This is expected to continue as they explore therapies which aren't reliant on touch and IAM Lab's COVID-19 NeuroArts Field Guide could be a great source of inspiration for new programmes.

“People are naturally gravitating toward the arts during lockdown,” said Susan Magasamen, IAM Lab executive director, “we saw it when the Italians sang from their balconies and children chalked the sidewalks with messages of hope."

IAM Lab’s COVID-19 NeuroArts Field Guide has a two-fold purpose, as it was created to demonstrate how the arts support our collective health, wellbeing and learning as well as explaining the science behind this.

The group introduces the guide by stating: “In this guide, we’ll look at issues created or exacerbated by the pandemic, including loneliness, stress, burnout, anxiety, depression and grief and evidence-based arts activities that can help us.”

Each suggested activity features simple explanations about the scientific evidence and research relating to its potential benefits.

“The field guide gives people a bit of a scientific explanation of what they already know intuitively - the arts are essential to our health and wellbeing,” said Magasamen, “It also gives them some ways to continue exploring the arts as a daily restorative practice while we navigate the twists and turns of the pandemic.”

She believes that: “Spas should consider expanding the breadth of their aesthetic experiences by adding arts-based activities to their menu.

“We know making art reduces levels of the stress hormone cortisol in the body, regardless of skill level or past experience – so carving out space and time and providing tools for guests to engage in restorative arts could be a wonderful addition to the spa experience.”

IAM Lab revealed to Spa Business that its major partners across various sectors have distributed the Field Guide to their teams including the American Psychological Association, The Bezos Family Foundation, The National Head Start Association and NIH's National Center for Complementary and Integrative Health.

IAM Lab is a multidisciplinary research-to-practice initiative from the Brain Science Institute at the iconic Johns Hopkins University, the group brings together brain scientists and practitioners in architecture, music, and the arts and claims its mission is to amplify human potential.

Magasamen told Spa Business that the guide will continue to be updated for the foreseeable future, with new monthly articles being published to share creative ideas and activities.

“We’re still working on the guide as we’re still very much in the middle of this pandemic, trying to figure out how to live and breathe and make the most of a difficult situation.”


News
1 to 12 of 9515 news stories
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
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International SPA Association - iSPA
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