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Heyday secures US$20m in funding to underpin expansion plans
By Megan Whitby 23 Feb 2021
Heyday’s expansion will meet the consumer both on and offline and will be inclusive of physical store expansion through a new franchise system
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.

Heyday has a fleet of 10 US locations designed to offer consumers an accessible and personalised facial experience.

The company’s mission is to treat every consumer as an individual and provide skincare solutions both online and offline which empower people to be their best self. It also retails a selection of skincare and spa brands, such as Naturopathica, Eminence Organic Skincare, Pai, Herbivore and Skyn.

In line with this, Heyday’s expansion will meet the consumer both on and offline and include physical store expansion through a new franchise system, while simultaneously digitising its experiences and services.

The company has recently hired Maureen Sullivan as president – the former president and COO at Rent The Runway – to oversee expansion plans.

"We’re proud of the industry-leading in-store facial experience we’ve built and are excited to expand across the US while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way,” says Adam Ross, Heyday CEO and co-founder.

Heyday will also utilise the investment to expand the talent and expertise that will power the growth of its skincare platform.

“Most importantly with this growth, we’re able to create opportunities for the 250,000-plus aestheticians across the country providing professional growth and development pathways both in the treatment room and online,” said Michael Pollak, Heyday chief experience officer and co-founder.

As part of the deal, L5 will become an anchor Heyday franchisee with a commitment to invest in 40 units over the next five years, and work closely with Sean Bock, Heyday’s chief development officer, who previously oversaw all franchise-led growth at Drybar.

“By expanding Heyday’s physical footprint to hundreds of stores in the next five years, paired with unique expert-led services available virtually, Heyday is poised to become the most trusted company in skincare,” commented Chris Kenny, managing partner L5.


News
1 to 12 of 7720 news stories
04 Mar 2021
Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light ... More
02 Mar 2021
According to a recent survey conducted by The Sustainable Spa Association (SSA), just 33 per cent of spa businesses contribute towards the United Nations’ 17 SDG Development Goals (SDGs). The SDGs are included in the ... More
01 Mar 2021
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy. Resense, which was originally founded as a joint venture between Kempinski and spa consultancy ... More
01 Mar 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March. The annual event always produces a white paper that pinpoints the region’s ... More
28 Feb 2021
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys. Six Senses Botanique was opened after ... More
25 Feb 2021
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water-based recreation. The 80-hectare Ashwicken Lake site is situated ... More
24 Feb 2021
The Hot Springs Connection has announced its third-annual conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021. Established in 2018, the convention is claimed ... More
24 Feb 2021
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign. Christopher Cowdray, CEO of the Dorchester Collection – luxury operating company of the Beverly ... More
22 Feb 2021
UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest. Johnson revealed the news today as part of step ... More
22 Feb 2021
A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures. These include a VAT cut for reopened salon and ... More
22 Feb 2021
Luxury Hawaiian wellness enclave, Sensei Lāna‘i, A Four Seasons Resort has launched an Optimal Wellbeing Programme in partnership with WHOOP, the human performance and wearable tech company. Located at the island resort on Lāna‘i, the ... More
18 Feb 2021
Aman is planning to debut its sister hotel brand Janu in the heart of Tokyo in an urban redevelopment project, called Toranomon-Azabudai development. Janu was unveiled in 2020 with a fresh philosophy based on social ... More
     
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NEWS
Heyday secures US$20m in funding to underpin expansion plans
POSTED 23 Feb 2021 . BY Megan Whitby
Heyday’s expansion will meet the consumer both on and offline and will be inclusive of physical store expansion through a new franchise system
We’re proud of the industry-leading in-store facial experience we’ve built and are excited to expand across the US while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way
– Adam Ross
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.

Heyday has a fleet of 10 US locations designed to offer consumers an accessible and personalised facial experience.

The company’s mission is to treat every consumer as an individual and provide skincare solutions both online and offline which empower people to be their best self. It also retails a selection of skincare and spa brands, such as Naturopathica, Eminence Organic Skincare, Pai, Herbivore and Skyn.

In line with this, Heyday’s expansion will meet the consumer both on and offline and include physical store expansion through a new franchise system, while simultaneously digitising its experiences and services.

The company has recently hired Maureen Sullivan as president – the former president and COO at Rent The Runway – to oversee expansion plans.

"We’re proud of the industry-leading in-store facial experience we’ve built and are excited to expand across the US while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way,” says Adam Ross, Heyday CEO and co-founder.

Heyday will also utilise the investment to expand the talent and expertise that will power the growth of its skincare platform.

“Most importantly with this growth, we’re able to create opportunities for the 250,000-plus aestheticians across the country providing professional growth and development pathways both in the treatment room and online,” said Michael Pollak, Heyday chief experience officer and co-founder.

As part of the deal, L5 will become an anchor Heyday franchisee with a commitment to invest in 40 units over the next five years, and work closely with Sean Bock, Heyday’s chief development officer, who previously oversaw all franchise-led growth at Drybar.

“By expanding Heyday’s physical footprint to hundreds of stores in the next five years, paired with unique expert-led services available virtually, Heyday is poised to become the most trusted company in skincare,” commented Chris Kenny, managing partner L5.
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New York’s Heyday hopes to woo busy consumers with simplified offerings and monthly memberships


A new facial-only treatment centre, Heyday, has opened in New York with the aim of creating simple, regular skincare routines for today’s busy customers.
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Leading spa figures Marina Efraimoglou, Dr Daniel Friedland, Corinna Yap and Ophelia Yeung, came together in an inspirational virtual panel on 1 March to share their experiences of fighting cancer and to shine a light on an increasingly important area for the global wellness industry.
Sustainable Spa Association finds 33 per cent of spa businesses contribute to UN’s 17 SDGs
According to a recent survey conducted by The Sustainable Spa Association (SSA), just 33 per cent of spa businesses contribute towards the United Nations’ 17 SDG Development Goals (SDGs).
Kempinski buys Resense Spa as shareholders exit
Kempinski Hotels has completed the acquisition of Resense Spa SA as part of the expansion of its wellness and wellbeing strategy.
Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
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