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Malaysia’s wellness economy is worth US$31.8 billion, says GWI
By Helen Andrews 19 Jan 2026
Wellness tourism is a growth sector within Malaysia's wellness economy, including visits to spas at properties such as One&Only Desaru Coast (pictured) Credit: One&Only Desaru Coast
Malaysia ranks tenth among 45 countries in the Asia-Pacific region
The country's wellness economy is ranked 29th out of 218 countries studied worldwide
Malaysia's top wellness economy sector is personal care and beauty

The Global Wellness Institute (GWI) has released its first report on the wellness economy of Malaysia, which is worth US$31.8 billion (€28.6 billion, £23.0 billion).

The report, created in partnership with sustainable food and wellness product company Green Wellness, shows that Malaysia ranks tenth among 45 countries in the Asia-Pacific region and 29th out of 218 countries worldwide.

The data shows the country’s top five wellness economy sectors (of eleven evaluated by the GWI) are:

  • Personal care and beauty – US$11.83 billion (€10.6 billion, £8.5 billion)
  • Healthy eating, nutrition and weight loss – US$4.55 billion (€4.1 billion, £3.3 billion)
  • Wellness tourism – US$4.49 billion (€4.0 billion, £3.2 billion)
  • Physical activity – US$3.64 billion (€3.3 billion, £2.6 billion)
  • Public health, prevention and personal medicine – US$2.44 billion (€2.2 billion, £1.8 billion)

The sectors that have grown the most between the most recent data sets, 2023 and 2024, are:

  • Wellness tourism (global ranking: number 26) – annual growth rate of 39.1 per cent, up from US$3.23 billion in 2023 to US$4.49 billion in 2024 
  • Wellness real estate (global ranking: number 24) – annual growth rate of 29.3 per cent, up from US$1.37 billion in 2023 to US$1.77 billion in 2024 

Malaysia’s wellness economy has grown 9.9 per cent between 2023 and 2024. 

Pre-pandemic, the country’s wellness economy was worth US$27.69 billion in 2019. It recovered in 2023, with a value of US$28.9 billion. It grew 2.8 per cent between 2019 and 2024 to reach its US$31.8 billion mark.

The full 2019-2024 report is available on the GWI’s Geography of Wellness platform.



News
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Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell. The change to the parent identity was carried out following research conducted to help the business strengthen ... More
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Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary. The all-inclusive two-night Ayush ... More
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Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-powered intelligence system to help physicians deliver continuous, personalised longevity-focused care at scale. Longevitix combines years of scattered patient data into a complete ... More
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Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.  The longevity centre adds physician-guided programming to the resort, which was founded ... More
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Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029. Atmantan is a retreat ... More
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As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna. Mayrlife offers holistic health ... More
     
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