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Marriott bolsters AWAY Spa portfolio with urban retreat at W Prague
By Megan Whitby 27 Dec 2024
W Prague is the latest milestone in the brand’s expansion, joining a portfolio of 71 W Hotels – 43 of which feature an AWAY Spa Credit: Marriott International
Marriott has introduced its first W Hotels location in Prague, including one of the brand's signature AWAY Spas
The five-treatment-room spa is designed to encourage social wellness experiences and provide an urban escape in the city
Open to hotel and day guests, the spa offers 3-, 6- and 12-month memberships
W Hotels, the Marriott-owned luxury hospitality brand, has debuted its signature AWAY Spa concept in the Czech Republic with the launch of W Prague, a stylish 161-key property in the heart of central Prague.

Located on Wenceslas Square, the five-treatment-room spa has been designed as an urban escape that blends modern wellness amenities with the cultural richness of its surroundings.

At its centre is a spacious bathing area featuring a large swimming pool, designed to serve as a tranquil urban retreat. The spa also includes a Finnish sauna, a steamroom, a Jacuzzi and the All Seasons Water Journey, a multisensory immersive experience where guests are invited to experience the sensations of all four seasons.

Additional amenities include the beauty bar and lounge area, which features day beds and a tea and snack station.

The spa provides a variety of services, such as massages and facials powered by Comfort Zone, as well as specialised offerings including nail care, hair and scalp treatments and Theragun therapies.

In addition, fitness enthusiasts can make use of the brand’s Fit gym, equipped with Matrix equipment and Fitness on Demand programming.

For local residents, the spa offers 3-, 6- and 12-month memberships that combine access to wellness and fitness facilities, reinforcing its connection to the community.

Sense of place
The facility is housed within the newly renovated W Prague, which integrates modern facilities into the historic Grand Hotel Evropa, an Art Nouveau building from the early 20th century.

A collaboration between architectural firms Benoy, AvroKO’s London Studio, and Chapman Taylor preserved key historical features while adding a nine-story elliptical wing designed by DAM architects.

Notable design elements include a crystal installation by Preciosa Lighting and Pavla Doležalová in the restored atrium, which incorporates handcrafted Bohemian crystals to create a “dripping” visual effect.

“As we debut W Prague, we’re not just opening a new hotel – we’re breathing new life into one of the city’s most iconic landmarks,” said George Fleck, SVP and global brand leader W Hotels.

“W Prague fuses the enchanted history of the storied destination with bold, visionary design, creating an experience that both honours the city’s deep cultural legacy and embraces its vibrant, modern energy.

“This opening is a further representation of W Hotels’ momentum in Europe and beyond, setting a fresh standard for what luxury can mean in the heart of such a beloved city.”

W Prague is the latest milestone in the brand’s expansion, joining a portfolio of 71 W Hotels across North America, Europe, APAC, the Middle East and the Caribbean. Forty-three of these properties feature an AWAY Spa.


News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
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