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Massage Heights appoints Susan Boresow president and CEO
By Megan Whitby 14 Jun 2021
Susan Boresow has become the CEO and president and begun overseeing Massage Heights' 140+ locations across the US and Canada Credit: Jack Vaught
Massage and wellness franchise Massage Heightsis under new leadership with Susan Boresow stepping up as new president and CEO.

Boresow will succeed company co-founder Shane Evans, who launched the company 17 years ago and served as president and COO for the first 12 years and CEO for the last five.

Evans will continue supporting the brand as vice-chair on Massage Heights’ board of directors.

“Susan is an established and well-respected leader in franchising, with extensive experience leading teams and executing brand growth for multiple franchise systems across the food, fitness and personal care and wellness sectors,” remarked Evans.

“Her effective leadership style and level of integrity aligned with our brand culture and her skills will only accelerate our brand in the right forward direction.”

Boresow’s experience in franchising goes all the way back to her first industry job in 1985 as a local store marketing coordinator with McDonald’s, where she oversaw 30 company restaurants in Kansas City.

She moved on to hold executive marketing roles and other positions at multiple franchise brands, including Sport Clips, Cold Stone Creamery, Pump it Up, Godfather's Pizza and Massage Envy – where she acted as CMO for five years.

Her most recent role was president of TITLE Boxing Club, where she led the company through growth periods and navigated the franchise system and team through the challenges of the pandemic.

“There’s excitement surrounding the next six months and the future of Massage Heights. As we leverage in-depth research and think tank discussions on how to best outpace, innovate and differentiate ourselves from others in the industry,” Boresow said.

“I’m grateful to be joining a franchise network filled with passionate owners who're ready for the next big step.”

With over 140 retreats in the US and Canada, Massage Heights recently revealed that its Q1 2021 results made company history with the highest membership growth ever over a quarter.

The brand also saw an increase of over 17 per cent in same-store revenue growth during Q1, compared to the same quarter in 2019.

Looking ahead, Massage Heights is set to open five new locations across Texas and California in the coming months.


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Gharieni GmbH
Gharieni GmbH
Gharieni GmbH
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Jobs   News   Products   Magazine
NEWS
Massage Heights appoints Susan Boresow president and CEO
POSTED 14 Jun 2021 . BY Megan Whitby
Susan Boresow has become the CEO and president and begun overseeing Massage Heights' 140+ locations across the US and Canada Credit: Jack Vaught
Massage and wellness franchise Massage Heightsis under new leadership with Susan Boresow stepping up as new president and CEO.

Boresow will succeed company co-founder Shane Evans, who launched the company 17 years ago and served as president and COO for the first 12 years and CEO for the last five.

Evans will continue supporting the brand as vice-chair on Massage Heights’ board of directors.

“Susan is an established and well-respected leader in franchising, with extensive experience leading teams and executing brand growth for multiple franchise systems across the food, fitness and personal care and wellness sectors,” remarked Evans.

“Her effective leadership style and level of integrity aligned with our brand culture and her skills will only accelerate our brand in the right forward direction.”

Boresow’s experience in franchising goes all the way back to her first industry job in 1985 as a local store marketing coordinator with McDonald’s, where she oversaw 30 company restaurants in Kansas City.

She moved on to hold executive marketing roles and other positions at multiple franchise brands, including Sport Clips, Cold Stone Creamery, Pump it Up, Godfather's Pizza and Massage Envy – where she acted as CMO for five years.

Her most recent role was president of TITLE Boxing Club, where she led the company through growth periods and navigated the franchise system and team through the challenges of the pandemic.

“There’s excitement surrounding the next six months and the future of Massage Heights. As we leverage in-depth research and think tank discussions on how to best outpace, innovate and differentiate ourselves from others in the industry,” Boresow said.

“I’m grateful to be joining a franchise network filled with passionate owners who're ready for the next big step.”

With over 140 retreats in the US and Canada, Massage Heights recently revealed that its Q1 2021 results made company history with the highest membership growth ever over a quarter.

The brand also saw an increase of over 17 per cent in same-store revenue growth during Q1, compared to the same quarter in 2019.

Looking ahead, Massage Heights is set to open five new locations across Texas and California in the coming months.
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US franchisor Massage Heights reveals expansion plans after ‘record’ growth


US-based franchisor Massage Heights has revealed expansion plans that will bring its total number of locations to 300 by 2020.
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Italian destination spa Preidlhof in South Tyrol has been certified as a “Quiet Stay” by Quiet Parks International, a non-profit organisation committed to the preservation of quiet places for over 50 years.
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Waldorf Astoria Maldives Ithaafushi has upgraded its spa with a new Aqua Wellness Centre to enhance guests’ wellness journey.
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.
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Davines Group has partnered with the Rodale Institute to unveil a dedicated regenerative organic agriculture research facility at Davines Group's headquarters in Parma, Italy.
QC Terme to unveil US$50m Italian thermal spa on NYC’s historic Governor’s Island with sweeping skyline views
A 74,000sq ft Italian day spa is set to debut this September on New York’s picturesque Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration.
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