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Michael Bruggeman spearheading One Well World foundation to inspire global wellbeing
By Megan Whitby 08 Apr 2021
Michael Bruggeman, CEO of skincare brand OM4 Organic Male and haia (Happy As I Am)
Michael Bruggeman, CEO of OM4 Organic Male and haia, is leading a new nonprofit charitable foundation supported by a host of leading beauty, wellness and healthcare industry experts.

Called One Well World, the initiative’s mission is to inspire global wellbeing through local action and tackle major social issues which prevent people from feeling happy, healthy and well.

“The next global pandemic may not be another rogue virus”, said Bruggeman, “but rather a global crisis of mental wellbeing.”

He argues the next serious social and public health issues of our time will include blue light-induced circadian clock disruption, widespread anxiety, chronic stress, loneliness and isolation, as well as domestic violence, bullying, political unrest, intolerance and racism, addiction and suicide.

To this end, the foundation is focused on three main objectives:
  • Commissioning and managing four targeted action projects aimed at significantly impacting local and regional health and wellness outcomes; Spa Reimagined, Well Beauty, Families First and Enlightened Workplaces

  • To provide financial support and resources to vetted charitable partners making a difference in one of the six wellness dimensions – spiritual, physical, intellectual, emotional, relationships and global citizenship + ecosystem care, or any of the social issues above

  • Cultivating well leaders with the knowledge and skill to internalise authentic presence and the capacity to design and establish enlightened workplaces.


With sights set on local community change, especially in underserved populations, Bruggeman believes there is much the industry and businesses can do to step up social responsibility and become equity partners in the health and wellness of brand followers and the communities in which they live.

“Equally important, is developing a collective obsession with sustaining our planet,” he said.

“However, the bottom line is that no one person can conceive or take on such a seemingly insurmountable mission.

“It’s only through the collective focus, good thinking and commitment of the advisory board – and our soon to be announced action project chairs and their teams –that makes any of this possible.”

As chair, Bruggeman will be supported by an advisory board comprised of the following industry figures:
– Maureen Fletcher Bankson, executive VP Spa + Wellness, LIVunLtd, US
– Martha Collard, founder and catalyst at Red Doors Studio, Hong Kong
– Doris Day, MD, FAAD, MA – founder Day Dermatology & Aesthetics, US
– Madelyn Hirsch Fernstrom, PhD, CNS, health and diet editor NBC News, US
– Sallie Fraenkel, president Mind Body Spirit Network, US
– Sherrie Frank, programme director Wings Seminars, US
– Anna-Cari Gund, MD of Raison d’Etre, Sweden
– Karin Linnewiel Hermoni, PhD, head of science and nutrition Lycored, US
– Jane Kitchen, founder, Jane Kitchen Communications, UK
– Brett Kotlus, MD, MS, cosmetic and occufacial plastic surgeon, US
– Doris Lopez, MA, WC, healthcare and wellness consultant, US
– Kathryn Moore, founder, Hall of Wellness Awards – powered by Spa Connectors, UAE
– Vince Oliver, LFACHE healthcare consultant, US
– Jennifer Walsh, founder Walk with Walsh & Nature GreenPrint, US
– Claire Way, MD of Spa Strategy, UK.


News
1 to 12 of 7794 news stories
14 May 2021
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas. Preidlhof has reopened following a COVID-19 lockdown and now offers 12 transformational ... More
13 May 2021
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit. Conducted ... More
13 May 2021
Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs. The company works with five-star properties such as London’s Rosewood and The ... More
13 May 2021
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit. Mattison, the founder of FutureSight Labs, helps leaders from organisations such as Johnson & ... More
12 May 2021
In the Global Wellness Institute ’s (GWI) latest Q&A, spa and wellness icon Sue Harmsworth spoke to VP of research and forecasting Beth McGroarty about the trends and challenges facing the spa and wellness industry. ... More
10 May 2021
Marketing guru and New York Times best-selling author Seth Godin kicked off ISPA’s Stronger Together Summit today (10 May) with an insightful keynote Power Session about the benefits of using creative, remarkable thinking to transform ... More
10 May 2021
Glasgow’s iconic Kimpton Blythswood Square has launched La Chambre Verte, an immersive hotel suite experiment measuring the psychological and physical benefits of biophilic design. The hotel partnered with Scottish CBD skincare brand La Rue Verte, ... More
07 May 2021
Sha Wellness Clinic 's latest programme targets those suffering with long-term symptoms of COVID-19 – a syndrome clinically referred to as long-COVID. The minimum seven-night retreat at Sha’s flagship in Alicante has been developed to ... More
06 May 2021
Attractions and hospitality brand Pursuit has launched Sky Lagoon, a relaxing and restorative geothermal retreat just outside of Reykjavik, situated against the striking backdrop of the North Atlantic Ocean. The new retreat is a competitor ... More
05 May 2021
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns. Speaking exclusively to HCM, Bannatyne' FD, Ken Campling, says the decision ... More
05 May 2021
Spa therapist wellbeing is the focus of an upcoming training course launching in Newquay, UK, in September 2021. The two-day in-person event will be hosted by The Massage Hub Training Academy and has been designed ... More
04 May 2021
Actress, entrepreneur and founder of lifestyle brand goop Gwyneth Paltrow has been appointed wellbeing advisor for cruise operator Celebrity Cruises. In her new role, Paltrow has designed a wellness event concept named goop at Sea ... More
     
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NEWS
Michael Bruggeman spearheading One Well World foundation to inspire global wellbeing
POSTED 08 Apr 2021 . BY Megan Whitby
Michael Bruggeman, CEO of skincare brand OM4 Organic Male and haia (Happy As I Am)
Michael Bruggeman, CEO of OM4 Organic Male and haia, is leading a new nonprofit charitable foundation supported by a host of leading beauty, wellness and healthcare industry experts.

Called One Well World, the initiative’s mission is to inspire global wellbeing through local action and tackle major social issues which prevent people from feeling happy, healthy and well.

“The next global pandemic may not be another rogue virus”, said Bruggeman, “but rather a global crisis of mental wellbeing.”

He argues the next serious social and public health issues of our time will include blue light-induced circadian clock disruption, widespread anxiety, chronic stress, loneliness and isolation, as well as domestic violence, bullying, political unrest, intolerance and racism, addiction and suicide.

To this end, the foundation is focused on three main objectives:
  • Commissioning and managing four targeted action projects aimed at significantly impacting local and regional health and wellness outcomes; Spa Reimagined, Well Beauty, Families First and Enlightened Workplaces

  • To provide financial support and resources to vetted charitable partners making a difference in one of the six wellness dimensions – spiritual, physical, intellectual, emotional, relationships and global citizenship + ecosystem care, or any of the social issues above

  • Cultivating well leaders with the knowledge and skill to internalise authentic presence and the capacity to design and establish enlightened workplaces.


With sights set on local community change, especially in underserved populations, Bruggeman believes there is much the industry and businesses can do to step up social responsibility and become equity partners in the health and wellness of brand followers and the communities in which they live.

“Equally important, is developing a collective obsession with sustaining our planet,” he said.

“However, the bottom line is that no one person can conceive or take on such a seemingly insurmountable mission.

“It’s only through the collective focus, good thinking and commitment of the advisory board – and our soon to be announced action project chairs and their teams –that makes any of this possible.”

As chair, Bruggeman will be supported by an advisory board comprised of the following industry figures:
– Maureen Fletcher Bankson, executive VP Spa + Wellness, LIVunLtd, US
– Martha Collard, founder and catalyst at Red Doors Studio, Hong Kong
– Doris Day, MD, FAAD, MA – founder Day Dermatology & Aesthetics, US
– Madelyn Hirsch Fernstrom, PhD, CNS, health and diet editor NBC News, US
– Sallie Fraenkel, president Mind Body Spirit Network, US
– Sherrie Frank, programme director Wings Seminars, US
– Anna-Cari Gund, MD of Raison d’Etre, Sweden
– Karin Linnewiel Hermoni, PhD, head of science and nutrition Lycored, US
– Jane Kitchen, founder, Jane Kitchen Communications, UK
– Brett Kotlus, MD, MS, cosmetic and occufacial plastic surgeon, US
– Doris Lopez, MA, WC, healthcare and wellness consultant, US
– Kathryn Moore, founder, Hall of Wellness Awards – powered by Spa Connectors, UAE
– Vince Oliver, LFACHE healthcare consultant, US
– Jennifer Walsh, founder Walk with Walsh & Nature GreenPrint, US
– Claire Way, MD of Spa Strategy, UK.
RELATED STORIES
Bruggeman appoints Nowakowski to Organic Male and haia team


Emma Nowakowski has joined OM4 Organic Male and haia as global director, education and training.
OM4Men's Well-Being collection to 'help spa become more male-inclusive' says CEO


American men's skincare brand OM4Men has launched Well-Being, a range of three different skincare collections, designed to bring more men into spas.
Green Spa Network names sustainable spa award winners


The Green Spa Network has announced the winners of its sixth annual Sustainability Awards, which recognise innovation and leadership by the spa industry “in support of a vital planet and vital people”.
FEATURE: Green: Eco-spa 2020


Green Spa Network members design a planet-friendly spa for the future
MORE NEWS
Preidlhof reopens in Italy with refreshed wellness offering and spa updates
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Pampered pooches: Nobu's London hotel introduces bespoke spa robes for dogs
Luxury linen supplier Tielle Love Luxury wants to get tails wagging with the launch of its first luxury bathrobe created exclusively for dogs.
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.
Sue Harmsworth: “I’m starting to hate the word wellness”
In the Global Wellness Institute’s (GWI) latest Q&A, spa and wellness icon Sue Harmsworth spoke to VP of research and forecasting Beth McGroarty about the trends and challenges facing the spa and wellness industry.
Seth Godin leads ISPA masterclass on how spas can optimise their marketing strategy
Marketing guru and New York Times best-selling author Seth Godin kicked off ISPA’s Stronger Together Summit today (10 May) with an insightful keynote Power Session about the benefits of using creative, remarkable thinking to transform spa businesses' ideas and practices.
+ More news   
 
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SOLEUM is an Austrian company specialising in design and realisation of outdoor and indoor sea clima [more...]
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DIRECTORY
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DIARY

 

17-20 May 2021

Hot Springs Connection Conference

Quinns Hot Springs Resort, Paradise, United States
23-26 May 2021

Global Beauty & Wellness Exchange

Montage Deer Valley, Park City, United States
+ More diary  
 


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