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State of the Spa and Salon Industry Report 2021 reveals challenges and opportunities
By Megan Whitby 12 Nov 2021
Half of salon and spa owners surveyed plan to actively invest in growth and expansion in the next three years Credit: Shutterstock/GingerKitten
Mindbody releases survey results from 1,230 US consumers and 1,200 US wellness businesses
Pricing, cleanliness and skilled service providers are consumers most important concerns when visiting spas and salons
24 per cent of consumers have added wellness services or treatments at salons and spas into their beauty routine since the pandemic started
Mindbody has published the 2021 edition of its annual State of the Spa and Salon Industry Report, highlighting how spa and salon businesses have evolved since the start of the pandemic and giving predictions of consumer trends that will impact the future of the sector.

The report was produced following surveys of 1,230 US consumers and 1,200 US wellness businesses (franchise and non-franchise organisations) during June 2021.

It found US consumers showed a renewed interest in the sector as soon as lockdowns ended and are investing more of their time and money into treatments.

More consumers are also adding wellness services or treatments to their routines since the start of the pandemic, with 24 per cent of consumers being first-timers, while 22 per cent of those who already consume wellness services increased the frequency with which they visit spas and salons since the economy reopened.

Variety is emerging as the spice of life, with more than half of respondents (53 per cent) saying they're more open to trying new services or treatments than they were before the pandemic began and 49 per cent of consumers revealing that they plan to treat themselves to more 'indulgent' services over the next six months.

This growth in interest in the sector and willingness to try new services represents an opportunity for industry businesses to grow their customer base and boost revenue.

The report also found that spas and salon businesses are responding differently to the current market depending on the pressures they're facing with trading.

Around 50 per cent of both franchise and non-franchise salon and spa owners surveyed plan to actively invest in growing and expanding in the next three years to reverse the negative effects of the pandemic, while 24 per cent are operationally stable and looking to maintain the business and its current customers and 26 per cent are focused on getting the business operationally stable and profitable.

Expectations and challenges
Mindbody asked consumers what their top concern would be when visiting a spa or salon. Nearly half (49 per cent) agreed that price would be the most important factor.

Cleanliness (39 per cent) and having a skilled service provider (29 per cent) were identified as the next most pressing concerns.

The report also highlighted that more than half of the consumers feel more comfortable in a spa or salon that serves one customer at a time, rather than one that's busy.

Mindbody CEO, Josh McCarter, urged spas and salons to take the findings of the research into account and adapt their businesses accordingly. “For consumers, peace of mind is everything when it comes to booking services, and there’s a comfort (and loyalty) in knowing that a service provider does safe, excellent work,” he said.

Overall, the study showed the biggest challenges facing spas and salons – both franchise and non-franchise operations – are attracting new customers and knowing how to effectively optimise bookings and business.


News
1 to 12 of 7996 news stories
06 Dec 2021
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award. During a poignant ceremony, Mrs Friedland was recognised with the award for her support and dedication ... More
06 Dec 2021
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries. The free virtual conference is hosted by industry body the World Halotherapy Association ... More
03 Dec 2021
Global hotel and spa operator Six Senses will open its first Japanese property in Kyoto in 2024. Six Senses Kyoto is being realised as an urban sanctuary in a city famed for its Buddhist temples, ... More
02 Dec 2021
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23-treatment-room spa to reflect the city’s lavish character. Offering panoramic sea views and vistas of Dubai’s iconic skyline, the 389-room resort ... More
01 Dec 2021
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness. BBC Storyworks is the commercial creative arm of BBC Global ... More
01 Dec 2021
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by 2025, according to new research by the Global Wellness Institute (GWI). Named The Global Wellness Economy: Looking Beyond Covid, the ... More
30 Nov 2021
The recently-transformed Bamford Wellness Spa in Gloucestershire has been recognised as the UK’s Best New Spa at the sixth annual Good Spa Guide Awards ceremony. Decided by internal judging by The Good Spa Guide’s Spa ... More
29 Nov 2021
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business. Named Spela – which means play in Swedish, the new community ... More
26 Nov 2021
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart ... More
26 Nov 2021
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants. New draft guidance, published by the National Institute for Health and Care Excellence (NICE) recommends that a ... More
25 Nov 2021
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition. The local government has revealed plans to develop wellbeing infrastructure for the next generation, ... More
24 Nov 2021
A new trans-awareness course, certified by Habia, has been launched for the spa sector to help teach spa staff how to accommodate, attract and support transgender clients. Named Trans Awareness for Spas, the programme includes ... More
     
International SPA Association - iSPA
Art of Cryo
Company Profile
Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows [more]
 
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Art of Cryo
Art of Cryo
Art of Cryo
Art of Cryo
Jobs    News   Products   Magazine
NEWS
State of the Spa and Salon Industry Report 2021 reveals challenges and opportunities
POSTED 12 Nov 2021 . BY Megan Whitby
Half of salon and spa owners surveyed plan to actively invest in growth and expansion in the next three years Credit: Shutterstock/GingerKitten
Mindbody releases survey results from 1,230 US consumers and 1,200 US wellness businesses
Pricing, cleanliness and skilled service providers are consumers most important concerns when visiting spas and salons
24 per cent of consumers have added wellness services or treatments at salons and spas into their beauty routine since the pandemic started
Mindbody has published the 2021 edition of its annual State of the Spa and Salon Industry Report, highlighting how spa and salon businesses have evolved since the start of the pandemic and giving predictions of consumer trends that will impact the future of the sector.

The report was produced following surveys of 1,230 US consumers and 1,200 US wellness businesses (franchise and non-franchise organisations) during June 2021.

It found US consumers showed a renewed interest in the sector as soon as lockdowns ended and are investing more of their time and money into treatments.

More consumers are also adding wellness services or treatments to their routines since the start of the pandemic, with 24 per cent of consumers being first-timers, while 22 per cent of those who already consume wellness services increased the frequency with which they visit spas and salons since the economy reopened.

Variety is emerging as the spice of life, with more than half of respondents (53 per cent) saying they're more open to trying new services or treatments than they were before the pandemic began and 49 per cent of consumers revealing that they plan to treat themselves to more 'indulgent' services over the next six months.

This growth in interest in the sector and willingness to try new services represents an opportunity for industry businesses to grow their customer base and boost revenue.

The report also found that spas and salon businesses are responding differently to the current market depending on the pressures they're facing with trading.

Around 50 per cent of both franchise and non-franchise salon and spa owners surveyed plan to actively invest in growing and expanding in the next three years to reverse the negative effects of the pandemic, while 24 per cent are operationally stable and looking to maintain the business and its current customers and 26 per cent are focused on getting the business operationally stable and profitable.

Expectations and challenges
Mindbody asked consumers what their top concern would be when visiting a spa or salon. Nearly half (49 per cent) agreed that price would be the most important factor.

Cleanliness (39 per cent) and having a skilled service provider (29 per cent) were identified as the next most pressing concerns.

The report also highlighted that more than half of the consumers feel more comfortable in a spa or salon that serves one customer at a time, rather than one that's busy.

Mindbody CEO, Josh McCarter, urged spas and salons to take the findings of the research into account and adapt their businesses accordingly. “For consumers, peace of mind is everything when it comes to booking services, and there’s a comfort (and loyalty) in knowing that a service provider does safe, excellent work,” he said.

Overall, the study showed the biggest challenges facing spas and salons – both franchise and non-franchise operations – are attracting new customers and knowing how to effectively optimise bookings and business.
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MORE NEWS
Susan Friedland honoured with Leading Woman in Wellness award at 2021 Global Wellness Summit
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award.
Tammy Pahel, Kathryn Moore and Anni Hood to headline World Halotherapy Symposium
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries.
Six Senses to debut in Japan with Japanese Zen-inspired spa and bathing rituals
Global hotel and spa operator Six Senses will open its first Japanese property in Kyoto in 2024.
Raffles launches opulent five-star resort and Cinq Mondes spa on Dubai coastline
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23- treatment-room spa to reflect the city’s lavish character.
GWI partners with BBC for its new film series demystifying wellness
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness.
Global wellness economy will be worth US$7trn by 2025
The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
+ More news   
 
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Cariitti Oy

Versatile lighting solutions for wellness facilities including sauna, hammam, bathroom, spa and pool [more...]
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Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
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07 Dec 2021

World Halotherapy Association Symposium

virtual event,
01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
+ More diary  
 


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