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Miraval promotes Sheri Morgan Muskin to general manager of Miraval Austin
By Megan Whitby 02 Sep 2021
Sheri Morgan Musk has spent 27 years with the Hyatt brand
Sheri Morgan Muskin has been appointed general manager of wellness destination Miraval Austin in Texas, US.

In this new role, Morgan Musk brings more than 35 years of hospitality experience – 27 of which have been spent at Hyatt.

She began her tenure at Hyatt as director of catering & convention services at Hyatt Charlotte and subsequently served in the same role at other properties including Hyatt Regency Cambridge, Hyatt Regency Orlando International Airport and Hyatt Regency Grand Cypress.

Morgan Musk says her passion for hospitality is rooted in interpersonal connection, and since joining Miraval Arizona as resort manager in 2017, she embodied this philosophy by establishing personal relationships with resort guests and creating bonds that persist beyond check-in and check-out.

“Since joining the Miraval family in 2017, Sheri’s been a key part of the brand’s success,” said Susan Santiago, head of lifestyle and Miraval operations at Hyatt.

“She personifies Miraval’s guiding philosophies of balance and connection, and her passion for hospitality is evident in her every action. I look forward to seeing her grow in her new role at Miraval Austin as she continues to lead with grace, compassion and care.”

Morgan Musk plans to continue to lead with a human-first approach in her new role and ensure operations and guest experiences reflect the brand’s mission of championing mindfulness and a life in balance.

“I’m excited and honoured to be joining Miraval Austin’s incredible team and to continue nurturing its growth and delivering excellence in wellness hospitality,” she said.

Morgan Musk plans to introduce key leadership initiatives and support upcoming special events at the resort including pioneering a monthly leadership series for colleagues which focuses on empathy, support and mental wellbeing.

Additionally, she plans to support the Miraval brand’s partnership with the National Alliance on Mental Illness (NAMI) with staff sessions, tools, volunteer opportunities and by hosting Thought-Leaders for Miraval Austin guests.

More about Miraval Austin
Miraval Austin opened in 2019 as the brand’s second property and sister-site to the flagship in Tucson, Arizona.

The property has a 1,858sq m spa – called Life in Balance – conceptualised by wellness designer Clodagh. There are 30 treatment rooms in total, plus a Body Mindfulness Center, spa pool and relaxation rooms, along with heat experiences, a retail boutique and a salon.


News
1 to 12 of 9515 news stories
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The 199-key property originally opened in 1890 and it has been ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand. Walsh ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring together companies seeking investment and investors looking for opportunities across ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
     
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International SPA Association - iSPA
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