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New survey to identify impact of Trump tariffs on spa industry
By Katie Barnes 20 May 2025
As inflation dampens discretionary spending, spa operators may be forced to adapt business models Credit: Shutterstock/Versta
Intelligent Spas is conducting a global survey to assess the impact of new US tariffs on both spa operators and suppliers
It's calling for more survey participants - those who complete it will receive the final report for free
Spas face rising costs, disrupted supply chains and squeezed margins due to a new two-tier US tariff system
International suppliers serving the US market are also affected by increased export costs and trade complexities
Industry research specialist Intelligent Spas is conducting a survey to determine what effect new US tariffs are having on spa operators and suppliers.

On 2 April, US President Donald Trump declared a national emergency to address the country's trade deficit and introduced a two-tier tariff system. The new tariffs, which include a universal 10 per cent import levy and steep country-specific duties, are reshaping global trade and hitting industry worldwide.

With key sectors such as the car and film already impacted, the spa and wellness industry now faces rising costs and uncertain supply chains. Many spas in the country rely on imported equipment, skincare products and wellness supplies and are now subject to these new tariffs. This threatens to squeeze margins, raise prices for consumers and disrupt service delivery.

Suppliers based outside the US but serving the market are also feeling the pressure, as the new tariffs complicate logistics, inflate export costs and require rapid adaptation to changing trade requirements.

As inflation dampens discretionary spending, spa operators may be forced to localise sourcing, streamline offerings and adapt business models to navigate growing economic and geopolitical turbulence.

To take a deeper look into how the spa industry is impacted, Intelligent Spas is asking operators, service providers and suppliers:

  • How tariffs have affected business and to what extent

  • What strategies have been implemented to mitigate their impact

  • What changes businesses have made to financial forecasts and employee numbers as a result



“After speaking with a variety of people across the spa industry recently, I’ve heard the tariffs are creating a lot of uncertainty," says Julie Garrow, managing director of Intelligent Spas. "I believe the collective results of this survey, particularly analysed by business type, location and selling region, will help many businesses to better navigate the change in market conditions.”

Garrow is calling for all stakeholders who are currently operating in the industry to take 3-4 minutes out of their day to share their insights.

Eligible participants who complete the survey will receive the final report free of charge.

Please click this link to begin the survey. The deadline to complete it is midnight on Wednesday 28 May.


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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
News   Products   Magazine
NEWS
New survey to identify impact of Trump tariffs on spa industry
POSTED 20 May 2025 . BY Katie Barnes
As inflation dampens discretionary spending, spa operators may be forced to adapt business models Credit: Shutterstock/Versta
Credit: Intelligent Spas
The survey results will help many businesses to better navigate the change in market conditions
– Julie Garrow, managing director, Intelligent Spas
Intelligent Spas is conducting a global survey to assess the impact of new US tariffs on both spa operators and suppliers
It's calling for more survey participants - those who complete it will receive the final report for free
Spas face rising costs, disrupted supply chains and squeezed margins due to a new two-tier US tariff system
International suppliers serving the US market are also affected by increased export costs and trade complexities
Industry research specialist Intelligent Spas is conducting a survey to determine what effect new US tariffs are having on spa operators and suppliers.

On 2 April, US President Donald Trump declared a national emergency to address the country's trade deficit and introduced a two-tier tariff system. The new tariffs, which include a universal 10 per cent import levy and steep country-specific duties, are reshaping global trade and hitting industry worldwide.

With key sectors such as the car and film already impacted, the spa and wellness industry now faces rising costs and uncertain supply chains. Many spas in the country rely on imported equipment, skincare products and wellness supplies and are now subject to these new tariffs. This threatens to squeeze margins, raise prices for consumers and disrupt service delivery.

Suppliers based outside the US but serving the market are also feeling the pressure, as the new tariffs complicate logistics, inflate export costs and require rapid adaptation to changing trade requirements.

As inflation dampens discretionary spending, spa operators may be forced to localise sourcing, streamline offerings and adapt business models to navigate growing economic and geopolitical turbulence.

To take a deeper look into how the spa industry is impacted, Intelligent Spas is asking operators, service providers and suppliers:

  • How tariffs have affected business and to what extent

  • What strategies have been implemented to mitigate their impact

  • What changes businesses have made to financial forecasts and employee numbers as a result



“After speaking with a variety of people across the spa industry recently, I’ve heard the tariffs are creating a lot of uncertainty," says Julie Garrow, managing director of Intelligent Spas. "I believe the collective results of this survey, particularly analysed by business type, location and selling region, will help many businesses to better navigate the change in market conditions.”

Garrow is calling for all stakeholders who are currently operating in the industry to take 3-4 minutes out of their day to share their insights.

Eligible participants who complete the survey will receive the final report free of charge.

Please click this link to begin the survey. The deadline to complete it is midnight on Wednesday 28 May.
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Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
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Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
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