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New survey to identify impact of Trump tariffs on spa industry
By Katie Barnes 20 May 2025
As inflation dampens discretionary spending, spa operators may be forced to adapt business models Credit: Shutterstock/Versta
Intelligent Spas is conducting a global survey to assess the impact of new US tariffs on both spa operators and suppliers
It's calling for more survey participants - those who complete it will receive the final report for free
Spas face rising costs, disrupted supply chains and squeezed margins due to a new two-tier US tariff system
International suppliers serving the US market are also affected by increased export costs and trade complexities
Industry research specialist Intelligent Spas is conducting a survey to determine what effect new US tariffs are having on spa operators and suppliers.

On 2 April, US President Donald Trump declared a national emergency to address the country's trade deficit and introduced a two-tier tariff system. The new tariffs, which include a universal 10 per cent import levy and steep country-specific duties, are reshaping global trade and hitting industry worldwide.

With key sectors such as the car and film already impacted, the spa and wellness industry now faces rising costs and uncertain supply chains. Many spas in the country rely on imported equipment, skincare products and wellness supplies and are now subject to these new tariffs. This threatens to squeeze margins, raise prices for consumers and disrupt service delivery.

Suppliers based outside the US but serving the market are also feeling the pressure, as the new tariffs complicate logistics, inflate export costs and require rapid adaptation to changing trade requirements.

As inflation dampens discretionary spending, spa operators may be forced to localise sourcing, streamline offerings and adapt business models to navigate growing economic and geopolitical turbulence.

To take a deeper look into how the spa industry is impacted, Intelligent Spas is asking operators, service providers and suppliers:

  • How tariffs have affected business and to what extent

  • What strategies have been implemented to mitigate their impact

  • What changes businesses have made to financial forecasts and employee numbers as a result



“After speaking with a variety of people across the spa industry recently, I’ve heard the tariffs are creating a lot of uncertainty," says Julie Garrow, managing director of Intelligent Spas. "I believe the collective results of this survey, particularly analysed by business type, location and selling region, will help many businesses to better navigate the change in market conditions.”

Garrow is calling for all stakeholders who are currently operating in the industry to take 3-4 minutes out of their day to share their insights.

Eligible participants who complete the survey will receive the final report free of charge.

Please click this link to begin the survey. The deadline to complete it is midnight on Wednesday 28 May.


News
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Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
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The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
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A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
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Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
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Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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International SPA Association - iSPA
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