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Nobu continues global expansion and announces plans for debut African property in Marrakech
By Megan Whitby 23 Oct 2020
The hotel will house 71 guestrooms and suites plus 2,000sq m of spa and fitness facilities
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, is continuing its global expansion with a new luxury destination in Marrakech, Morocco, scheduled to open Q3 2021.

The 71-key Nobu Hotel Marrakech is being realised through a collaboration between Hivernage Collection, MC Hotels, (the owners of Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality.

Transformed into a luxury lifestyle destination, the hotel will house 2,000sq m of spa and fitness facilities, a selection of dining venues, rooftop spaces and indoor and outdoor swimming pools.

Where rich heritage meets Nobu Hospitality's contemporary flair, Nobu Hotel Marrakech will be located in the Hivernage district, steps from the historic heart of the city, souks and vibrant Djemaa el-Fna.

"The launch in Marrakech will be the first Nobu Hotel in Africa,” said Ahmed Bennani, president of Hivernage Collection, “Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by the strong base of European and US Nobu customers.”

Trevor Horwell, CEO Nobu Hospitality, added: “An increasing number of hotel owners today want to maintain the integrity of their properties, while having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess.

“The global health and economic crisis have underscored this, and with Nobu's strong appeal to the local market as well as the international traveller, we’re pleased to provide such an advantage.”

Nobu’s global expansion plan is making headway in the UK this year, as the group is preparing to celebrate the opening of its second London hotel destination – the 249-key Nobu Hotel London Portman Square.


News
1 to 12 of 7617 news stories
02 Dec 2020
Spa and wellness veteran, Henri Chenot, has passed away, according to a statement released by Chenot Group today (2 December). Founded by Henri nearly 50 years ago, the Chenot Group is a leading wellness brand ... More
02 Dec 2020
Marriott International has opened a new Luxury Collection hotel in Kyoto, Japan, complete with a spa and selection of traditional Japanese onsen baths. Located in a historic building which was once the private residence of ... More
01 Dec 2020
The Davines Group, together with skincare brands Comfort Zone and Skin Regimen, has announced Paolo Braguzzi will leave his role as CEO and managing director, in May 2021. Braguzzi will be replaced by current Davines ... More
27 Nov 2020
Ilana Moses, founder of the Florida Spa Association (FSA), has recently announced new alliances with the Florida State Massage Therapy Association (FSMTA) and Club Spa Fitness Association (CSFA.) According to Moses, these mutually beneficial collaborations ... More
30 Nov 2020
One&Only has unveiled a brand new luxury beachfront retreat in Riviera Nayarit, Mexico, with a spa partnered with premium natural product house, Tata Harper Skincare. Overlooking the Pacific Ocean with a beachfront rainforest setting, One&Only ... More
26 Nov 2020
On Wednesday 2 December, all spas across England will be permitted to reopen, as the country emerges from its second lockdown. Prime Minister Boris Johnson laid out the exit strategy this week in the Commons, ... More
26 Nov 2020
Montage has selected Carrie Sotebeer to lead the spa team at Montage Healdsburg resort in Sonoma County, California, opening 12 December 2020. The launch of Spa Montage Healdsburg will mark the operator’s sixth Spa Montage ... More
25 Nov 2020
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests. More than a gym, it taps into a ... More
25 Nov 2020
The Spa at Carden in Northern England has been named the UK’s Best New Spa at this year’s Good Spa Guide (GSG) Awards 2020. GSG hosted its annual industry awards ceremony virtually yesterday (24 November), ... More
25 Nov 2020
As the highly anticipated Zulal Wellness Resort by Chiva-Som continues to prepare for its opening in Q1 20201, Daniele Vastolo has been selected to helm the project’s pre-opening as GM. Zulal is the first management ... More
24 Nov 2020
The shortlist for the Hall of Wellness Awards (HOW Awards) has been announced, with 110 awards up for grabs, split into six categories – Middle East, Asia, Europe and UK, Oceania, Americas and Africa – ... More
23 Nov 2020
ISPA and global beauty and spa therapy educational organisation, CIDESCO, are collaborating to tackle the training and staffing issues in the world of spa. Recent ISPA data suggests that nearly half (46 per cent) of ... More
     
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NEWS
Nobu continues global expansion and announces plans for debut African property in Marrakech
POSTED 23 Oct 2020 . BY Megan Whitby
The hotel will house 71 guestrooms and suites plus 2,000sq m of spa and fitness facilities Credit: Shutterstock/Balate Dorin
Nobu has a strong appeal for the local market as well as the international traveller
– Trevor Horwell
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, is continuing its global expansion with a new luxury destination in Marrakech, Morocco, scheduled to open Q3 2021.

The 71-key Nobu Hotel Marrakech is being realised through a collaboration between Hivernage Collection, MC Hotels, (the owners of Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality.

Transformed into a luxury lifestyle destination, the hotel will house 2,000sq m of spa and fitness facilities, a selection of dining venues, rooftop spaces and indoor and outdoor swimming pools.

Where rich heritage meets Nobu Hospitality's contemporary flair, Nobu Hotel Marrakech will be located in the Hivernage district, steps from the historic heart of the city, souks and vibrant Djemaa el-Fna.

"The launch in Marrakech will be the first Nobu Hotel in Africa,” said Ahmed Bennani, president of Hivernage Collection, “Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by the strong base of European and US Nobu customers.”

Trevor Horwell, CEO Nobu Hospitality, added: “An increasing number of hotel owners today want to maintain the integrity of their properties, while having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess.

“The global health and economic crisis have underscored this, and with Nobu's strong appeal to the local market as well as the international traveller, we’re pleased to provide such an advantage.”

Nobu’s global expansion plan is making headway in the UK this year, as the group is preparing to celebrate the opening of its second London hotel destination – the 249-key Nobu Hotel London Portman Square.
RELATED STORIES
Nobu announces November opening for London hotel and wellness facility


Robert De Niro’s luxury lifestyle brand, Nobu Hospitality, is set to open a new London property Nobu in Marylebone, in November 2020.
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Robert De Niro’s lifestyle brand Nobu Hospitality has opened its latest location in Los Cabos, Mexico. The 200-bedroom Nobu Hotel Los Cabos features a 13,691sq ft Esencia Spa, created by international spa consultants Blu Spas.
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Global architecture firm Wimberly, Allison, Tong & Goo (WATG) and Studio PCH have teamed up to build the Nobu Hotel Los Cabos – the first Mexican property from the Robert de Niro- and Chef Nobu Matsuhisa-founded Nobu Collection.
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Boutique club operator Studio Lagree has opened its third London studio, at Nobu Hotel Shoreditch.
MORE NEWS
The Chenot Group announces passing of industry icon Henri Chenot
Spa and wellness veteran and founder of the Chenot Group, Henri Chenot, has died, according to a statement released by Chenot Group – the leading health, wellness and beauty expert brand.
Tranquil urban spa opens in heart of Kyoto with spring water onsen
Marriott International has opened a new Luxury Collection hotel in Kyoto, Japan, complete with a spa and selection of traditional Japanese onsen baths
Anthony Molet to become Davines Group CEO as Paolo Braguzzi announces plans to step down
The Davines group, together with skincare brands Comfort Zone and Skin Regimen, has announced Paolo Braguzzi will leave his role as CEO and managing director, in May 2021.
Florida Spa Association forms strategic alliances with CFSA and FSMA
Ilana Moses, founder of the Florida Spa Association (FSA), has recently announced new alliances with the Florida State Massage Therapy Association (FSMTA) and Club Spa Fitness Association (CSFA.)
One&Only Mandarina opens with exclusive green spa experiences by Tata Harper
One&Only has unveiled a brand new luxury beachfront retreat in Riviera Nayarit, Mexico, with a spa partnered with premium natural product house, Tata Harper Skincare.
Updated: English spas can reopen on 2 December and remain open across all three tiers
On Wednesday 2 December, all spas across England will be permitted to reopen, as the country emerges from its second lockdown.
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