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Parsons, Vance and Wayland-Smith launch new consultancy firm, The Spa Collective
By Megan Whitby 26 May 2020
The consultancy firm is providing management, leadership and development services for the spa and wellness industry
Laura Parsons, Robert Vance and Jennifer Wayland-Smith have announced they are collaborating to launch a brand new spa consultancy named The Spa Collective.

The new consultancy is the product of two existing spa consultancies uniting under one roof, with Vance and Parsons joining from The WellSpring Group and Wayland-Smith coming from Wayland-Smith Consulting.

With the strapline ‘smart alone, brilliant together’, the consultancy firm is providing management, leadership and development services for the spa and wellness industry. Its offering ranges from pre-opening consulting, spa branding and concept coaching to review of SOPs and retail strategy.

The trio brings over 60 years of industry experience combined to the company, with each member having served on the ISPA Board of Directors during their career.

Parsons has worked with branded and boutique hotels and resorts in the US, Caribbean, and Europe, leading spa teams of many sizes. She has also held a role as director of operations in the Americas for ESPA and is principal and CEO of The WellSpring Group.

Currently working as chief wellness officer at The WellSpring Group, Vance’s experience as a wellness consultant has consisted of planning, pre-opening, renovation and ongoing facility management. He has worked with major brands including Accor, Four Seasons, Sensei, Golden Door and Mii amo.

Wayland-Smith has previously worked for a collection of independent and global hospitality companies, including Mandarin Oriental and Golden Door Spa. Her emphasis has mainly focused on daily operations, but she has also been involved in spa planning and development, construction, expansion and opening.

Vance spoke to Spa Business: “The Spa Collective evolved organically from a conversation about how we could better support each other and serve the industry that we love. We realised we’re strong as individual consultancies, but working as a consortium – with our collective knowledge, experience, and passion – we could support our clients and this industry in a more dynamic way.

“While many spas are taking this time to reimagine their business strategy, we recognised we could and should be doing the same. No matter what part of the spa world we work in, it’s about providing the best experience for our guests, for our clients and for our colleagues,” he concluded.



News
1 to 12 of 7448 news stories
10 Jul 2020
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media. Spas will be permitted to reopen from Monday 13 ... More
09 Jul 2020
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July. The new ... More
09 Jul 2020
WTS International has snapped up Todd Walter as its new president, following the demise of Mynd Spa & Salon – formerly The Elizabeth Arden Red Door Salon & Spa – where he was CEO. Walter ... More
08 Jul 2020
Healing Hotels of the World is hosting a virtual Master Class with wellness experts from luxury destination spas, Rancho la Puerta and The Farm at San Benito. Sarah Livia Brightwood, president of Rancho La Puerta ... More
08 Jul 2020
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 March. It revealed the news on 3 July in its ... More
07 Jul 2020
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online ... More
07 Jul 2020
The Global Wellness Summit (GWS) has switched venues from Tel Aviv to the US following travel disruption due to the pandemic. The event will now take place from 8-11 November 2020 at The Breakers in ... More
02 Jul 2020
Planning permission has been submitted for a naturally filtered thermal experience and botanical spa and wellbeing hub on a dutch barge moored in West India Quay, London. Conceptualised by bodywork therapist Nico Thoemmes, the Water ... More
01 Jul 2020
As a wave of spas reopen around the world, it’s clear the industry is going to need to be creative to cater to new consumer needs which will likely focus on prioritising health. In light ... More
02 Jul 2020
The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter. William Wragg, MP for Hazel Grove ... More
01 Jul 2020
Kathryn Moore, founder of Spa Connectors, has announced the launch of the Hall of Wellness Awards (HOW Awards) to recognise those excelling in their fields in the global spa, beauty and wellness industry. The awards ... More
30 Jun 2020
Italian destination spa, Borgo Egnazia, has reopened to guests and updated its popular Happiness Break to begin at home, with a new set of pre-arrival digital consultations and classes. Borgo Egnazia’s team of therapists has ... More
     
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Jobs   News   Products   Magazine
NEWS
Parsons, Vance and Wayland-Smith launch new consultancy firm, The Spa Collective
POSTED 26 May 2020 . BY Megan Whitby
The consultancy firm is providing management, leadership and development services for the spa and wellness industry
While many spas are taking this time to reimagine their business strategy, we recognised we could and should be doing the same
– Robert Vance
Laura Parsons, Robert Vance and Jennifer Wayland-Smith have announced they are collaborating to launch a brand new spa consultancy named The Spa Collective.

The new consultancy is the product of two existing spa consultancies uniting under one roof, with Vance and Parsons joining from The WellSpring Group and Wayland-Smith coming from Wayland-Smith Consulting.

With the strapline ‘smart alone, brilliant together’, the consultancy firm is providing management, leadership and development services for the spa and wellness industry. Its offering ranges from pre-opening consulting, spa branding and concept coaching to review of SOPs and retail strategy.

The trio brings over 60 years of industry experience combined to the company, with each member having served on the ISPA Board of Directors during their career.

Parsons has worked with branded and boutique hotels and resorts in the US, Caribbean, and Europe, leading spa teams of many sizes. She has also held a role as director of operations in the Americas for ESPA and is principal and CEO of The WellSpring Group.

Currently working as chief wellness officer at The WellSpring Group, Vance’s experience as a wellness consultant has consisted of planning, pre-opening, renovation and ongoing facility management. He has worked with major brands including Accor, Four Seasons, Sensei, Golden Door and Mii amo.

Wayland-Smith has previously worked for a collection of independent and global hospitality companies, including Mandarin Oriental and Golden Door Spa. Her emphasis has mainly focused on daily operations, but she has also been involved in spa planning and development, construction, expansion and opening.

Vance spoke to Spa Business: “The Spa Collective evolved organically from a conversation about how we could better support each other and serve the industry that we love. We realised we’re strong as individual consultancies, but working as a consortium – with our collective knowledge, experience, and passion – we could support our clients and this industry in a more dynamic way.

“While many spas are taking this time to reimagine their business strategy, we recognised we could and should be doing the same. No matter what part of the spa world we work in, it’s about providing the best experience for our guests, for our clients and for our colleagues,” he concluded.

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Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign
England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Wild wellness: Beaverbrook Hotel and Spa develops nature-based wellness experiences
Luxury country house hotel, Beaverbrook Hotel and Spa, in Leatherhead, UK, has curated a series of wild wellness experiences to assist with both emotional and physical wellbeing following its reopening on 4 July.
Todd Walter appointed president of WTS
WTS International has snapped up Todd Walter as its new president, following the demise of Mynd Spa & Salon – formerly The Elizabeth Arden Red Door Salon & Spa – where he was CEO.
Wellness specialists from Rancho La Puerta and The Farm to host virtual masterclass on healing journeys
Healing Hotels of the World is hosting a virtual Master Class with wellness experts from luxury destination spas, Rancho la Puerta and The Farm at San Benito.
Dubai government gives green light for spas to reopen
The government of Dubai has announced that spas and massage centres across the emirate can now open for business following the coronavirus lockdown on 15 March.
Anna Teal: “Spas need to consider re-evaluating the role of the therapist”
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Speaking exclusively to Spa Business, Teal shared how the company has pivoted its online offering and how the industry can capitalise off demand for online retail.
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