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Lululemon dumps Mirror and signs up with Peloton for digital content – shares jump on the news
By Tom Walker 28 Sep 2023
The five-year strategic partnership will see Peloton’s content being made available on Lululemon’s exercise app, Lululemon Studio Credit: Peloton
Peloton has signed a deal to become the exclusive digital fitness content provider for Lululemon
The five-year strategic partnership will see Peloton’s content being made available on Lululemon Studio. Lululemon will 'sunset' its Mirror product line of home workout equipment
As part of the deal, Peloton instructors will become Lululemon ambassadors
Following the news, Peloton’s stock jumped more than 28 per cent – from US$4.64 per share to US$5.94
The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon.

The five-year strategic partnership will see Peloton’s content being made available on Lululemon’s exercise app, Lululemon Studio, while Lululemon will become Peloton’s primary athletic apparel partner.

As part of the global deal, a select number of Peloton’s instructors will also become ambassadors for Lululemon.

Following the news, Peloton’s stock jumped more than 28 per cent – from US$4.64 per share to US$5.94 – before settling at around US$5.39 (at the time of writing).

The move is part of Lululemon's plans to shut down Mirror, the interactive fitness tech business, which it acquired for a US$500m at the height of the pandemic in June 2020.

Lululemon confirmed it will stop hardware sales of Mirror this year, although support will continue for existing Mirror owners – including offering them the Peloton content on the Lululemon Studio app.

Celeste Burgoyne, president for Americas and global guest Innovation at Lululemon, said: "We’re excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world.

“This partnership will create a powerful product offering for Peloton Members and fans.

"Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”

From 1 November 2023, all-Access members of Lululemon Studio will have access to Peloton classes for the same price.

Peloton content will be updated on a weekly basis on the Studio device and companion app, with new Studio content produced by Lululemon through spring of next year.

In addition, exclusive Peloton content will be available to people who sign up for Lululemon’s free Essential membership programme, which currently has more than 13 million members.

Dion Camp Sanders, chief emerging business officer at Peloton.“By bringing together the best in fitness content with the best in athletic apparel, we’ll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals.”


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SpaSoft by Jonas Hospitality
SpaSoft by Jonas Hospitality
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NEWS
Lululemon dumps Mirror and signs up with Peloton for digital content – shares jump on the news
POSTED 28 Sep 2023 . BY Tom Walker
The five-year strategic partnership will see Peloton’s content being made available on Lululemon’s exercise app, Lululemon Studio Credit: Peloton
Peloton has signed a deal to become the exclusive digital fitness content provider for Lululemon
The five-year strategic partnership will see Peloton’s content being made available on Lululemon Studio. Lululemon will 'sunset' its Mirror product line of home workout equipment
As part of the deal, Peloton instructors will become Lululemon ambassadors
Following the news, Peloton’s stock jumped more than 28 per cent – from US$4.64 per share to US$5.94
The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon.

The five-year strategic partnership will see Peloton’s content being made available on Lululemon’s exercise app, Lululemon Studio, while Lululemon will become Peloton’s primary athletic apparel partner.

As part of the global deal, a select number of Peloton’s instructors will also become ambassadors for Lululemon.

Following the news, Peloton’s stock jumped more than 28 per cent – from US$4.64 per share to US$5.94 – before settling at around US$5.39 (at the time of writing).

The move is part of Lululemon's plans to shut down Mirror, the interactive fitness tech business, which it acquired for a US$500m at the height of the pandemic in June 2020.

Lululemon confirmed it will stop hardware sales of Mirror this year, although support will continue for existing Mirror owners – including offering them the Peloton content on the Lululemon Studio app.

Celeste Burgoyne, president for Americas and global guest Innovation at Lululemon, said: "We’re excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world.

“This partnership will create a powerful product offering for Peloton Members and fans.

"Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”

From 1 November 2023, all-Access members of Lululemon Studio will have access to Peloton classes for the same price.

Peloton content will be updated on a weekly basis on the Studio device and companion app, with new Studio content produced by Lululemon through spring of next year.

In addition, exclusive Peloton content will be available to people who sign up for Lululemon’s free Essential membership programme, which currently has more than 13 million members.

Dion Camp Sanders, chief emerging business officer at Peloton.“By bringing together the best in fitness content with the best in athletic apparel, we’ll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals.”
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Gaga retreats celebrating joy of dance to kick off at Schloss Elmau in Germany
Bavarian destination spa and hotel Schloss Elmau is looking to celebrate the joy of dance by becoming the first wellness destination in the world to offer retreats focused on the Gaga intuitive movement practice.
Equinox Hotels to launch futuristic wellbeing resort in Neom's luxury coastal region
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia. The venture is part of the ambitious US$500 billion (€462.7 billion, £396 billion) Neom* giga- project.
La Maviglia resort and medi-spa opening in Puglia in 2027, designed by Oppenheim Architecture
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Auberge Resorts to land in London in 2025 with two-floor spa inspired by Roman bathing
Auberge Resorts Collection will launch its first UK property and destination spa in Mayfair, London, in 2025, following a deal with UK-based global private investment group Reuben Brothers.
Texas welcomes WorldSprings: a new 46-pool social bathing hot spot and spa
A large new mineral springs destination has launched in Texas, inspired by some of the world’s most famous hot springs – such as Jordan’s Dead Sea, Iceland’s Blue Lagoon and Mexico’s Grutas Tolantongo.
New study uncovers hidden wellness market segments
A thought-provoking, US national probability study, The WELLSurvey™, has revealed that the majority of Americans now include several health and wellness practices in their everyday lives. They also view the concepts of 'wellness' and 'wellbeing' differently.
+ More news   
 
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Southern Sun Rosebank, Johannesburg, South Africa
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IMPACT Exhibition Center, Bangkok, Thailand
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