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10-12 Sep 2026
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Proper Hospitality expands wellness and recovery programming across its portfolio
By Helen Andrews 09 Mar 2026
The OxyLight Facial will be available at Austin Proper Hotel Credit: Raja Medical
The Morozko Mineral Bath with Hydrogen will be introduced at Santa Monica Proper Hotel in California
IV drip hydration therapies and a new TheraLight 360 full-body red light therapy system is being added to the services offered by Proper Hospitality
Proper Club members will have access to a 100-day action plan for movement, recovery and nutrition in partnership with Hundred Health
Austin Proper Hotel will offer the OxyLight Facial by Raja Medical

Proper Hospitality has introduced an extensive range of wellness programmes and retreats at two of its properties, including a hot spring-style bathing experience called the Morozko Mineral Bath with Hydrogen.

Proper says the enhancements to its wellness offering mark the company's continued investment in an ecosystem of experiences that span awareness, movement, recovery and ancient healing practices.

Brian De Lowe, president and co-founder of Proper Hospitality, told Spa Business: “At Proper, wellness isn’t a single offering, it’s an ecosystem. From our Ayurvedic Surya Spa to next-generation recovery modalities like the Ammortal Chamber and now into performance-driven health optimisation, we’re building something that feels both holistic and elevated." 

Santa Monica Proper Hotel

At Santa Monica Proper Hotel in California, US, new wellness offerings include a bathing experience called the Morozko Mineral Bath with Hydrogen that has been introduced inside Proper’s club wellness suite. The two-person soaking ritual is designed to mimic natural hot springs, using mineral-rich and hydrogen-infusion therapy without chlorine. The experience is said to reduce chronic oxidative stress and boost metabolism.

IV drip hydration therapies can also be booked by members, locals and guests can order them to take place in their hotel room.

Another experience being added is the TheraLight 360 full-body red light therapy system, in a new recovery suite at the property – to support cellular recovery, circulation and overall vitality.

Proper Hospitality has also partnered with health platform Hundred Health. The collaboration will provide Proper Club members with a tailored 100-day action plan for movement, recovery and nutrition.

The Proper Hundred plan starts with blood tests, data tracked from wearables and is followed by a protocol and recommendations – all of which are tracked on an app. The Proper Hundred programme costs US$42 (€39, £33) per month and is billed annually at US$499 (€459, £394).

Proper Club members will also get discounts on DEXA scans, invitations to Niagen-branded supplement activations and ongoing thought leadership sessions.

De Lowe added: “Hundred Health's diagnostic-led, highly personalised approach adds a new dimension to our programming and our retreats, giving guests and members the opportunity to engage with their health in a more intentional, informed and lasting way.”

Read more about the Proper Club here.

Austin Proper Hotel

At the Austin Proper Hotel in Texas, US, the treatment menu will see the addition of the OxyLight Facial by Raja Medical. The therapy combines LED light, oxygen infusion and microcurrent technology to improve tone, texture and radiance.

Wellness retreats

Select properties within the Proper portfolio will offer three-day wellness retreats. The programming includes a schedule of experiences that cover fitness, recovery, racquet sports, cultural activities and thought leadership content.

Proper Hospitality

Proper-branded hotels can be found in the US in Santa Monica, Downtown Los Angeles, San Francisco, and Austin. Proper Hospitality also manages The Shelborne by Proper in Miami and The Collective, which is a portfolio of independent design-driven hotels.



Proper Club members will have access to a personalised Proper Hundred plan
News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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