Properties in the Major Wellness category continue to demonstrate the highest absolute profitability (US$91 gross operating profit per available room)
Minor Wellness properties show the most growth – 5 per cent, compared to 2.9 per cent for Major Wellness sites
The UK is a top performer in terms of hotel membership fee models and Canada is seeing strong growth in this area
A market spotlight on the UAE shows outsourcing wellness spaces to operators means revenue data sits outside hotel operations
RLA Global finds wellness hotels are demonstrating unexpected stability amid economic pressure, according to the latest edition of its
Mid-Year Wellness Real Estate Report.
Researchers compared hotel performances between January and June 2025 with the same period in 2024, using data from more than 11,000 properties around the world collected by HotStats.
Key takeawaysYear-on-year performance remains stable across all data points collected by HotStats.
Treatment Revenue Per Available Room (TRevPAR) and Average Daily Rate (ADR) are holding strong across *Major, *Minor and *No Wellness properties.
Major Wellness properties’ Treatment Revenue Per Occupied Room (TRevPOR) is 67.5 per cent higher (US$561) than that of Minor Wellness sites (US$335).
Within the Major Wellness segment, those in the Luxury category are seeing substantial gains above those in the Upper Upscale category. For example, Luxury Major Wellness properties are seeing 84 per cent higher Treatment Revenue Per Available Room (TRevPAR) and 66 per cent higher Revenue Per Available Room (RevPAR).
This reinforces the value proposition of upper-tier positioning with a wellness component.
Major Wellness maintains the highest absolute profitability of all categories (US$91 Gross Operating Profit Per Available Room - GOPPAR), but the Minor Wellness category shows the most growth (up 5 per cent, compared to 2.9 per cent for Major Wellness).
Membership – a major areas of growthLaura Dutrieux, senior tourism and hospitality consultant, RLA Global, said: “Rising membership and spa treatment revenues underscore a clear market evolution – wellness is becoming a strategic pillar, enhancing long-term asset value. High-performing destinations such as France and the Maldives have learned how to successfully monetise wellness by integrating it into their core hotel proposition.”
Robust spa revenue growth in the UK (4.8 per cent), Qatar (4.6 per cent) and the UAE (4.5 per cent) is due to exceptional wellness experiences and year-round destination appeal, supported by affluent local clientele, many of whom have memberships.
Top performing countriesRLA Global researchers found that the UK’s dynamic health club market and high membership fee per available room (PAR) demonstrate successful integration of hotel-based membership models. The UK’s membership fees PAR is US$13.5, with 10.2 per cent year-on-year growth.
Other countries demonstrating strong growth rates include Canada (26 per cent), India (11.1 per cent) and Saudi Arabia (14.3 per cent).
In terms of spa revenue per occupied room (POR), the Maldives is a top performer (US$38.6) alongside France (US$37.6).
The spa treatment revenue POR growth rate in Indonesia (11 per cent) is the highest in the world, according to the report. This is attributed to the increase in new hotel openings and spa popularity, driven by dynamic tourism growth and social media-amplified reputation.
New UAE market spotlightThe report also features a new Market Spotlight chapter, with a focus on the UAE. It found that Luxury asset class properties that fit into the category of No Wellness outperform those of Major Wellness and Minor Wellness categories. This is true for all KPIs analysed, including revenue, price and profit.
By contrast, Luxury Major and Minor Wellness are seeing the highest levels of growth. Major Wellness facilities are achieving 10.2 per cent growth in RevPAR and 12.1 per cent in GOPPAR.
Minor Wellness properties are achieving 108 per cent RevPAR and 12.2 per cent GOPPAR.
Though these results seem counterintuitive, Nicolas Bellaton, head of hospitality for global real estate development company EMAAR, explains in the report that luxury properties in the UAE tend to lease their wellness spaces to skilled operators – meaning their revenue sits outside hotel operations.
He said: “This shows that outsourcing wellness can be a strategic move for guest experience without compromising overall performance.”
Major, minor and no wellness categories• Hotels with major wellness – wellness and leisure revenue annually exceeding US$1 million (€932,700, £785,200) or more than 10 per cent of revenues
• Hotels with minor wellness – wellness and leisure revenue annually achieving less than US$1 million (€932,700, £785,200) or less than 10 per cent of total hotel revenues
• Hotels with no wellness – no wellness-related income.
About RLA GlobalRLA Global (Resources for Leisure Assets Global) is an international consultancy specialising in leisure and wellbeing in real estate.
About Hot StatsHotStats provides P and L benchmarking for the hotel industry, collecting detailed financial data from more than 11,000 hotels worldwide to provide owners, operators and investors with valuable insights into the financial performance of their properties against their competitors.
