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Raison d'Etre shares wellness predictions for 2019
By Lauren Heath-Jones 11 Jan 2019
Raison d'Etre has identified five of 2019's key wellness trends for the spa industry
Spa consultancy and wellness think tank Raison d'Etre (RDE) has identified five key wellness trends for spas, hotels and lifestyle operators to look out for in 2019.

According to RDE, 2019 will see a return to more basic ideas of nature and crafting, with consumers taking a more dynamic approach to their own happiness, and opting for real-life experiences and connections.

This need for 'In Real Life' (IRL) connection is expected to have a significant impact on spa design, with more space being dedicated to communal areas. Additionally, RDE anticipates that this will spark the discussion on the democratisation of wellness and wellbeing, making it available to everyone, not just those who can afford it.

An increase in environmental awareness has driven a trend for 'Back to Basics' travel, indicating that more people are looking to experience life on a personal, rather than global scale. This poses a challenge for the industry to provide authentic experiences and create environments that encourage relationships with the self, others and nature.

2019 will see a step away from the mindfulness movement to be replaced by kindness. For the industry, this means placing an emphasis on staff care, as well as making a conscious effort to show kindness to others, ourselves and the environment.

Additionally a resurgence in arts and handicrafts will see spas offering more creative workshops, such as Knit & Spa groups, or sessions where guests can learn about and create their own products.

Finally, the awareness surrounding mental health is only set to get more prevalent this year and will foster a shift towards emotional and mental wellbeing, as well as physical. The spa and wellness industry can cater to these changes by teaching clients about both their physical and emotional wellbeing, as well as offering spaces where these issues can be addressed.

Anna-Cari Gund, MD of Raison d'Etre, said: "Our team is spread across the globe, so we have a finger on the pulse of consumer behaviour in different countries. This allows us to see patterns and interact and compare different emerging trends."



News
1 to 12 of 9512 news stories
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth edition of this tournament saw the highest number of participants ... More
14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives. The resulting report, which ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for Responsible Retreats have been created to provide a shared reference ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. The Therapist Wellbeing Report is based on responses from 159 ... More
09 Jul 2026
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared ... More
08 Jul 2026
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84. Thurman – also known for being father to actress Uma Thurman – ... More
10 Jul 2026
Fairmont Cheshire, The Mere, has opened today (10 July) near Knutsford in the north-west of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept. The Select Group, ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and the new healthy building solutions will be implemented across the ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for people building, running and championing public sauna-bathing. The draft, which ... More
09 Jul 2026
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.  The brand says it is encouraging ... More
03 Jul 2026
Preidlhof Luxury DolceVita Resort, the destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, designed by wellness expert and consultant Patrizia Bortolin. Bortolin has been the ... More
10 Jul 2026
Anna Bjurstam – who left her role as Wellness Pioneer at Six Senses Hotels and Resorts at the end of June – has launched a new wellness, longevity and 'consciousness consultancy' called Wahayla. Bjurstam is ... More
     
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International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
International SPA Association - iSPA
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